UNIVERSIDAD EAN

UPPER INTERMEDIATE BUSINESS ENGLISH

La versión imprimible considera solo una parte de la guía de trabajo

autónomo, por lo tanto, es indispensable revisar cuidadosamente el
ambiente virtual de aprendizaje

Autor
CARLOS SIERRA

BOGOTÁ D.C.
2020
 Guide 2. International Markets

Learning Purpose
By the end of this guideline, you will have a better understanding of some topics
related to International Markets. To do this, you will develop different strategies and
communicative skills such as reading, listening, writing, and speaking. In addition,
you will foster your thinking skills by holding a debate to support your argument on
a given topic.

Study Materials

Essential materials

Cotton, D., Falvey, D., & Kent, S. (2011). Intermediate Market Leader.
MyEnglishLab. Third edition. England, Longman. English online software at
https://goo.gl/FkvBDx

Cotton, D., Falvey, D., & Kent, S. (2011). Intermediate Market Leader. Business
English Course book. Third edition. England, Longman. (Reading activities in
Supporting Material).

Complementary Material

EAN University database:

Watson, G., Weaven, S., et al. (2018). International Market Entry Strategies:
Relational, Digital, and Hybrid Approaches. Journal of International
Marketing. 26(1). 30–60 DOI: 10.1509/jim.17.0034. Retrieved from: Business
Source Ultimate.
Online Dictionaries:

 The Free dictionary: https://goo.gl/ZjMq5A

 Cambridge dictionary: https://goo.gl/m8c3C2
 Merriam Webster: https://goo.gl/LpuEgN
 Collins (diccionario español-inglés): https://goo.gl/PS5GoX
 BusinessDictionary: https://goo.gl/yo2F6E
 allBusiness: https://goo.gl/iJLGEp
 Financial Dictionary: https://goo.gl/fV8LA9

Phonetics
The sounds of American English. University of Iowa. Retrieved from
https://goo.gl/Xp5z4K

Free resources

British Council.
 Intermediate grammar. Retrieved from https://goo.gl/4rfDCe
 Reading. Upper-Intermediate B1 level. Retrieved from https://goo.gl/2z9PyK
 Listening. Upper-Intermediate B1 level. Retrieved from https://goo.gl/WUfQDf
 Writing Upper-Intermediate B1 level. Retrieved from https://goo.gl/pSsu6u

ESL video.com
Listening. High-Intermediate level https://goo.gl/84fXpD

ETS
Reading. Upper-Intermediate comprehension tests https://goo.gl/eGwVZz
 ACTIVITIES

Activity 1. Starting up

Product

 Autonomous activities.

Instructions

1. Go to the EAN University’s virtual library database and find the following
article: Watson IV, G., Weaven, S., et al. (2018). International Market Entry
Strategies: Relational, Digital, and Hybrid Approaches. Journal of
International Marketing.
Read the article and make notes about the most important facts.

2. Read the following article regarding International Market and watch the video
included therein: https://goo.gl/CeRjq5

3. Watch the following video related to Internationalisation:

https://goo.gl/TDT8ex. Take notes while watching it so you learn new
vocabulary.
Activity 2. Input activities

Product
 Autonomous activities.
 Activities and tests on MyEnglishLab.

Instructions

Autonomous Learning Exercises

1. Click on the Vocabulary file attached to download it and get familiar with some
terms related to International Markets. Investigate about the definition,
translation, and the right pronunciation of each of them.

VOCABULARY
FILE.docx

2. Go over Learning Object 1 and complete the table to check your

understanding of the vocabulary learnt in the previous exercise.

3. Go over Learning Object 2 in order to study the theory and uses of the First
and Second Conditionals.

4. Watch the video you find on the following link: https://goo.gl/dK3VXS in order
to have a better understanding of the First and Second Conditionals.

5. Watch this video of clips from the TV show “The Big Bang Theory”, which
include the use of the Second Conditional in real contexts:
https://goo.gl/pRtyuD
 6. Interactive Online Activities: Practice what you studied about the First and
Second Conditionals by clicking on the following links:

 https://goo.gl/E2XSgQ
 https://goo.gl/R759MS
 https://goo.gl/eSe2HT
 https://goo.gl/Hd9Fxy
 https://goo.gl/uqZJ7C

7. Complete the reading activity you find in the supporting material tab of this
course.

READING_GUIDE
2.docx

8. Complete the exercises assigned by your tutor on MyEnglishLab for Unit 9

and Unit 10. These exercises will help you improve your listening, grammar,
vocabulary, and writing skills, and you should complete them all within the
deadline established for guideline 2.

9. After completing the activities above, take the test in Unit 9 on MyEnglishLab.

Note:
MyEnglishLab grading
 Activities on MyEnglishLab will be calculated as follows.
 Completion of all assigned activities in this course: 10 points.
 Tests completion and performance: 10 points.
 Both grades will be reported at the end of the course.
Activity 3. Language Production

Product
 Word file: Link to Google Hangout and formal email.

Instructions

Speaking

1. Read the following links related to the FTA between Colombia and the USA:
 https://goo.gl/EbHnbw
 https://goo.gl/o23dDu
 http://bit.ly/2kfNyk2
 https://goo.gl/bXNnQN

2. Once you have read the previous articles (feel free to read other articles on the
topic), get together with your group and follow these instructions:

 You are going to hold a debate about the FTA between Colombia and the
United States and record it on Google Hangout.
 Decide the roles for each person (for / against).
 Prepare your arguments and make sure you defend your position quite
strongly.
 You must provide data and specific information to support your arguments
and the group should reach a conclusion at the end. Make sure you keep
in mind the instructions below.
Specific instructions for the exercise:
 The debate should take 7-10 minutes.
 Make sure you use most of the expressions to take part in debates included
in the following links:
 https://goo.gl/9hY8Du
 https://goo.gl/qJQxAi

 Do not read during the meeting.

 Use the first and second conditional at some point during the debate.
 The video should be recorded in Google Hangouts https://goo.gl/W7JnDf.
 All participants must use their cameras when recording the activity (your face
must be visualized). Audio option recordings will not be graded.
 All the members of the group have to paste the link of the meeting into the
Word file to be sent through the Activities tab.

Paste the link to the recording of the meeting into the Word file to be sent through
the Activities tab. Although the meeting is a group activity, every student must paste
the Hangout link in the guide.

Writing

3. Go over Learning Object 3 to get familiar with the correct way to write a
formal email.

4. Check the following links to get familiar with the structure and expressions
when writing a formal email:
 https://goo.gl/S33tH8
 https://goo.gl/djwcMk
5. In groups, think about a business idea that involves a unique, original,
innovative, and feasible concept. It should be a product that fulfills some real
needs or wants and it should also be new or different from the existing products.
You must choose only one business idea. No evidence of this part is required.

6. Once you have chosen the business idea, work around the following situation:
Lyndon Lea, an English financer and investor, is coming to Colombia soon and
he is looking for great ideas that draw his attention in terms of investment. Write
a formal email in which you include and consider the following information:
 Introduction of the company.
 What makes it unique and innovative.
 Description of the business sector.
 Advantages of the product.
 Reasons to invest in your company.
 Profit expectations and benefits for the investor.
 Invitation to go and visit the main office of the company.
 Use the expressions for formal emails as explained in the links and
learning object above.
 Include vocabulary related to this guide (Activity 2).
 You must be quite convincing and thorough so that the investor feels
curious about trying your product.

7. Complete the Writing exercises assigned by your tutor on MyEnglishLab for Unit
9. No evidence of this point should be included in the guide.