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3rd Quarter
III. Procedure
a. Pre-Activity
Prayer
Checking of attendance
Checking of assignment
Review
b. Motivation
Teacher will post two pictures on the board and the students will identify how two
countries promote their country.
c. Activity Proper
Teacher will group the students into 5 groups. Each group will be given a card and name
of commercial on tv written on it.
Students will make a tagline in the commercial written on the card.
1. Bonakid
2. BDO
3. Jollibee
4. Bear brand
5. Nesfruta
6.
d. Analysis
PROPAGANDA
Publicly to promote something: information put out by an organization or
government to promote a policy, idea, or cause misleading publicity: deceptive
or distorted information that is systematically spread.
BASIC PROPAGANDA TECHNIQUES
o Bandwagon - persuading consumers by telling them that others are doing the
same thing.
o Testimonial - when a product is sold by using words from famous people or
authority figures.
o Transfer - when a product is sold by the name or picture of a famous person or
thing but no words from the said person or thing.
o Repetition - when the product‘s name is repeated at least four times in the ad.
o Emotional Words - words that will make a consumer feel strongly about
someone or something are used