Nike and Apple Collaborate for Barefoot Running

Carlsbad, CA, January 26, 2011 --(PR.com)-- Nike+ technology, developed by Apple, is now compatible
with Nike's Barefoot Free running shoes.

As discussed in Manufacturing Digital, Nike is one of the biggest sporting brands in the world, renowned
for its innovative yet practical and effective sportswear.

For decades, Nike has pioneered a range of footwear solutions to suit every athlete and training style.

At Nike, innovative design and unique styling is everything, company spokesman Ryan Greenwood: “We
are tireless in our pursuit of innovation. At Nike, we constantly challenge ourselves to think of the ideas
nobody else thinks of, to create products and services nobody else creates, and to improve things that
already exist.”

In pursuit of its goal of working with the best, in 2006, the company teamed up with technology giant
Apple to offer runners a unique training and motivational experience in the form of Nike+.

Since the launch of Nike+, a variety of Nike+ enabled devices have been introduced to help runners reach
their full potential. The technology is compatible with cardiovascular machines and the Nike+ Heart Rate
Monitor. There is also a new Nike+ GPS App for use with the iPhone.

The Nike+ technology can also be used with Nike's Barefoot Free range, which is a popular trend in the
industry.

According to research conducted by Professor Peter Bruggemann at the University of Cologne, Nike Free
gives runners a fuller range of motion in the joint at the base of each toe, which has proven to increase
strength by 15-20 percent.

Read more here.

About Manufacturing Digital

Manufacturing Digital is a leading digital media source of news and content for C-level executives
focused on business and up-to-date news in the manufacturing industry. Through its digital magazine,
online website, daily news and weekly e-newsletter, Manufacturing Digital helps executives stay
up-to-date with the most fundamental operational issues in this demanding and ever more competitive
global business sector.

Manufacturing Digital is headquartered in Norwich, England, with additional offices in Boston, Toronto,
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Contact Information:
White Digital Media Group
Jen Hoskote
(760) 827-7818
j.hoskote@whitedm.com
www.whitedm.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/293475

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