Narsee Monjee Institute of Management Studies, Indore

Bachelor of Business Administration (BBA)

STRATEGIC MANAGEMENT ASSIGNMENT II
Prof. Sameer Pingle
*Akshit Sharma(N006) *Dhruv Shah(N020) *Kushagra Arora(N031)
*Ritika Jajoo (N050) *Unnati Mittal (N064

Introduction:
In the following assessment we have done interviews of executive of five different
organisations directors having 10 years’ experience. The interviews were done via email
questionnaire in which we asked the directors about their organisation. The following is the
picture email with questions:

In accordance to this mail we got answers from the executive directors, which will be seen
further:

1. Binary & Pixels

Binary and Pixels is a start-up in service sector firm which provides Digital Consulting and
Digital Marketing to its clients. They believe that today's digital-first world needs Mavericks.
Mavericks blends the Right Brain and the Left Brain to create superlative work. Because
ordinary will not do. They have clients like McKinsey & Company, India Post, Honeywell,
IBS, SAP and FLIR. They also offer services like visual design and branding, digital strategy
and planning, digital presence and visibility, etc.[ CITATION Bin20 \l 1033 ]
Interviewee - Mr. Chandradeep Sen is founder and CEO of Binary & Pixels
 Binary & Pixels
Internal Environment Start-up culture, Innovation-driven, In the path of Growth
External Environment Huge Opportunity, growing customer Segments, diversified Competition
Technique or tools to Binary & Pixels use Balanced Scorecard for overall Company Performance.
measure performance Performance-based KRAs with KPIs for Employee Performance.
Agile Project Management for Operations.
Financial Ratios to measure P&L performance.
Indicate growth using They have assigned respective KPIs against each KRA.
these tools Comparison with AS-IS to a TO-BE scenarios over time.
Then, they measure our Performance Trend over certain timelines esp.
quarters.
Strategies Bundled Services in a Productized format.
Branded each Productized Service and positioning them accordingly with
target segments.
Growth through They have been able to leverage the People-Process-Technology model.
Strategies Wherein, People’s performance is measure using above Processes and the
above Processes frameworks work by leveraging Technologies.
COVID-19 Effect on The company was not hit by Covid-19 much. Some Project deliveries have
Strategical Plans been delayed though.
But overall, the demand for Digital Consulting and Marketing has received a
boost owing to this pandemic.
Future scope post Aims to grow from strength-to-strength gradually over time.
COVID-19 Scope is to become one of the leading players in Digital Consulting for
MSMEs for India/Worldwide.

2. Menarini Group
The Menarini Group is present in 140 countries worldwide, a guarantee of internationally
recognized quality. The achieved results are proof of an efficient strategy based on Research,
Innovation and Internationalization, along with the ability to recognize and meet the needs of
physicians and patients alike.[ CITATION Men20 \l 1033 ]
One of the Menarini Group's strong points is its collaboration with international partners: the
goal is to create synergies that give rise to cutting-edge solutions, pharmaceutical products,
and services in the health sector.
Interviewee- Mr. Anandh Balasundaram is the managing director of an Italian
pharmaceutical company “Menarini Group” (MNC). He did his masters from IIM
Ahmedabad. He’s also worked as CEO for Stovekraft and as manager at Cadbury. He
believes in a transparent style of leadership and has proven capability in developing and
executing ambitious
business plan.
Menarini Group
Internal Environment Involve employees into the vision and mission of the corporation. Maintain
transparency of company’s operations with employees. Make sure that
employees also develop in their time at Menarini.
External Environment Legal and technological most weightage. To tackle legal environment, it is
 important to work with the government to keep costs low and be profitable
at the same time.
In technological environment it is most important to keep in check the
competition at a global level.
Technique or tools to Collaboration is Menarini group’s go to tactic to keep innovation in check.
measure performance
Strategies There is always a 5-year mission in place which is reviewed and modified
annually according to changing circumstances.
COVID-19 Effect on Pharma companies depend highly on medical representatives/sales execs to
Strategical Plans market their product to doctors directly by visiting them. That is an area
which has been affected. Other than that people still need medicines so there
has been no major problems faced by the company.
Future scope post It is believed that the society will give higher credit to pharmaceutical
COVID-19 companies and research will increase. It is expected that things will go back
to normal very quickly.

3. Mango IT Solutions
Mango IT Solutions is an expert team of software professionals working on PHP-MySQL
framework along with eCommerce and CMS expertise at its core. Since its inception, Mango
IT has been serving clientele with the proven customized solutions across the globe.
[ CITATION man20 \l 1033 ]
Interviewee - Mr. Manish Pathak is Junior CTO of Mango IT solutions, he believes that as
a technology ambassador can bring significant change in the line-of-business-applications
and business outcomes through applying technology correctly. Being a CTO, he considers it
as a moral responsibility to guide best technology and implement standard practices without
disguising client toward cheap and quick solutions. He is a full-stack software engineer with
over 12 years of experience in core technology, consulting, project management and
performance management strategy with handling the team of engineers.
Mango IT Solutions
Internal Environment Employees growth, Culture
External Environment Customer, Competitor, Government, Clients
Technique or tools to Google streak
measure performance
Indicate growth using these Tracking activities, working hours, new development, quickness
tools
Strategies Decrease the indirect cost and overhead costs
Customer acquisition
Growth through strategies It helped them to understand their priorities which led to reduce the
indirect and overhead costs.
Customer acquisition is an important tool in marketing
COVID-19 Effect on They face some issue in starting as more market has come up with the
Strategical plan same thing during this period, which in turn gave a little loss to
company but in end they tried to convert their customers.
Future scope post COVID- There will be visible downfall in industry, but they all are expecting
19 help and good measures from government which will help everyone in
 future.

4. Gamut Infosystems Limited

Gamut Infosystems Ltd is one of the industry leaders today in providing ERP solutions to
Real Estate, Construction and Infrastructure industries. They have designed and developed
FARVISION, a unique web-based ERP platform that provides the clients with the best
comprehensive solution for better security, control, visibility and transparency of their
businesses. Headquartered in Kolkata, India, Gamut Infosystems Ltd has extended the
business to Delhi, Mumbai, Bengaluru, Chennai and other major cities of India, with overseas
operations in Dubai, UAE.
Interviewee: Mr. Vikash Pandey is Senior Functional Consultant at Gamut Infosystems
Limited. He is Innovative Technical Leader with more than 13 years' experience building
state-of-the-art technology operations for start-up, turnaround and high-growth organizations.
Talented Team Builder and Technology Trainer who delivers user-friendly technology
solutions that achieve/surpass user experience, business and financial goals. Astute
Negotiator who has saved hundreds of thousands of rupees in technology costs through
strategic partnerships, collaboration and technical innovation. Also trusted Advisor to senior
executives. B.Sc.-IT Candidate.
Gamut Infosystems Limited
Internal Environment Friendly and helpful
External Environment The growth from the previous year- in percentage it is also fine. Focus
on client need and in what possible way it can be delivered.
Technique or tools to Using HRMS & CMS Package to measure Performance Employee and
measure performance Organization
Indicate growth using After Implementation these tools in Market (Clarity in Business
these tools Process, Requirement Gathering, Tax Structure Change)
Strategies To Launch update Version as Per Market Requirement.
Like All Company Payment Integration with Bank Directly, Rear
Related Process Built, GST Portal, TDS Validation
Growth through strategies Yes, Time to time Launch New Version to help Market and Statuary
actual Requirement Captured
COVID-19 Effect on As IT Organization in During Covid-19 Period there were Lots of
Strategical plan Opportunity
Future scope post COVID- Plan to add every Company with ERP and technology Automation
19 package