Annotation Model: "How Change Happens: Why Some

Movements Succeed While Others Don't"

Wednesday, September 16, 2020 11:24 PM

How
Change

People always seem to have an

opinion. No side. Casual one.

Short term goal

Credibility =
ethos

patterns
What the article is
about

A lot of leaders to be successful

A need for both

people and laws
to change.

To spread

Target both the people and the

laws and be relatable and
adaptive

Logos – this example can be

proven

Even strong mvmts can lose against a movement of the opposite thinking if that mvmts follows the
pattern and yours does not
 Slow and steady
wins the race.
Sticks to its roots,
is consistent and
pathos follows the
pattern

NRA appeals to
the people, the
other only to the
laws

Focus on the people =

opposite most important

A regular bottom line + a 2nd

Ethos – using bottom line that has a social
Lang. Specific to impact.
The field

Interests, The business are doing it for

operations their benefit: 1. to look good
and 2. to bring in profits

ethos – author
knows about
different reforms,
like LGBT, NRA, & Another must follow pattern = get a company to
MADD back your mvmt financially.

An effective leader = one that is not power

hungry and is willing to support the
members and not just lead.

The actual
definition of
leaderfull.

Key traits to make a mvm

successful
 Seems good in theory, but
maybe not in practice.
Can be applied to the real w
Buy the book and
your mvmt will
be successful
Rhetorical = trying to persuad
you to get the book. Ethos,
logos

Letting go of
common
agreement

What would Crutchfield say of

the BLM mvmt now? In 2020,
would she think they avoided
the traps?

It takes everyone from e

day citizens to big busine
make a reform successfu

Logos = facts
& ethos
terminology of
the filed Lack of $ might be
the reason so few
succeed. But, she
is saying it is only
This could be part of the
because people patterns for
tend to distrust success.
"over-generous"
people
For success = it is
important to use
the strengths of
the people of the
Rhetorical = trying organization
to persuade you instead of looking
to get the book to one person or
company.

Logos = examples
Americans will
know.

Pathos = powerful words, trying

to aim at the motivations of an
Reinforces the ideas that it activist
starts with the people, a small
group of people and then goes
up to the top
Crutchfield believes that a successful movement follows a specific pattern. In this patter the
"grassroots," or people are the most important. The movement has to connect to the people and help
them to stay focused, but also need to adapt to represent the people of their movement. Money is also
important, so businesses should be brought in, but money is not as important as the people.

Informational or Persuasive?
This is a persuasive article pretending to be an informational article. It does provide information on the
book and on movements, but it is done in the hopes that you will buy Crutchfield's new book.

Is it persuasive? I think so, especially if I am an activist looking to make my movement successful. I would
buy her book.

Rhetorical appeals? Ethos, Pathos, and Logos

Logical fallacies? Not that I could find. Every premise was supported with research and facts.