11/12

Media and
Information
Literacy
Quarter 1 – Module 7:
Media and Information
Languages
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 1 – Module 7: Media and Information Languages
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Development Team of the Module

Writer: Jenelyn A. Abico
Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco
Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada
Illustrator:
Layout Artist: John Lester Escalera, Karl Edward B. Panceles
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven Jr., CESE - Schools Division Superintendent
Roberto J. Montero EdD, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin PhD - CID Chief
Evelyn C. Frusa PhD - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, PhD - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT
Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@deped.gov.ph/
 11/12
Media and
Information
Literacy
Quarter 1 – Module 7:
Media and Information
Languages

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Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Media and Information Languages!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Media and Information Languages!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

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 What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Media and Information Languages . The scope of this module permits it to be
used in many different learning situations. The language used recognizes the diverse
vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module is divided into two learning outcomes, namely:

LO 1 – Present an issue in varied ways to disseminate information using the codes,
convention, and language of media. (MIL11/12MILA-IIIf-15)

LO 2 - Evaluates everyday media and information presentations regarding codes,

convention, and message; and how they affect the audience, producers, and
other stake holders. (MIL11/12MILA-IIIf-15)

After going through this module, you are expected to:

a) Recognize how codes, conventions and message affect audience,
producers and other media stakeholders ;
b) Reflect on how important information can be conveyed to create a desired
impression; and
c) Identify how same information is conveyed in different media platform.

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Definition of Terms

Audience - The group of consumers for whom a media message was constructed as
well as anyone else who is exposed to the message.

Codes - Are systems of signs, which create meaning

Convention - Refers to a standard or norm that acts as a rule governing behaviour.

Genre - A particular type or category of literature and art.

Language - Pertains to the technical and symbolic ingredients or codes and

conventions that media and information professionals may select and use in an effort
to communicate ideas, information and knowledge.

Media Languages - Codes, conventions, formats, symbols and narrative structures

that indicate the meaning of media messages to an audience.

Messages - The information sent from a source to a receiver.

Other stakeholders - Libraries, archives, museums, internet and other relevant

information providers.

Producers - People engaged in the process of creating and putting together media
content to make a finished media product.

Symbolic Codes - Show what is beneath the surface of what we see.

Technical Codes - Ways in which equipment is used to tell the story.

Written Codes - Use of language style and textual layout (headlines, captions,
speech bubbles, language style, etc. )

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 What I Know

Activity: Read each statement carefully, write A if the statement is correct and B if
not. Write your answer in your activity notebook.

______1. Formats are system of signs that when put together create meaning.

______2. Codes are the generally accepted ways of doing something.

______3. Technical code includes camera angles, sound and lighting.

______4. Producers are group of people whom media are constructed.

______5. Camera framing is included in the symbolic code.

______6. Font styles are important component of written code.

______7. Conventions are the governing behavior in doing something in media.

______8. Colors, object, and body language all constitutes to written code.

______9. Target audience refers to people engaged in the process of creating media
content.

______10. Libraries, archives and museums are considered as stakeholders of

media.

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 Lesson
Media and Information
7 Languages
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-mentioned
concepts.

What’s In

Information sources are means in accessing and sharing information. Indigenous

knowledge (IK) refers to information source owned, controlled and managed by
indigenous peoples. Library and Internet are two other sources of information with
their own characteristics. Regardless of the choice of information source, it is very
important to determine the accuracy, reliability and value of information by
questioning the source of data, limitations of the information gathering tools or
strategies, and the rationale of the conclusions.
To understand more about Media and Information Literacy, let’s take a look to the
next concepts.

Notes to the Teacher

“The medium is the message" is a phrase coined by Marshall

McLuhan meaning that the form of a medium embeds itself in the
message, creating a symbiotic relationship by which the medium
influences how the message is perceived.

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 What’s New

Activity 1. Identify and draw five (5) signs and symbols found in the community that
are used to convey information (ex. for directions, locations of attractions, others).
Give a short meaning or purpose for each. Examples are provided for you. Do it in
your activity notebook.

Example:

Symbol Meaning/Purpose

Instagram - social media, socialization

Traffic sign- No parking

1.

2.

3.

4.

5.

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 What is It

THE LANGUAGE OF MEDIA

Media products can be classified according to its categories or genre. Each genre
uses codes and conventions to easily convey a message. Codes are systems of signs,
which create meaning and is divided into three categories- technical, symbolic and
written.

Technical Codes are the ways in which equipment is used to tell the story (ex.
camera techniques, framing, depth of fields, lighting and exposure, etc.).
Technical codes include sound, camera angles, types of shots and lighting. They may
include, for example, ominous music to communicate danger in a feature film, or
high-angle camera shots to create a feeling of power in a photograph.

CAMERA MOVEMENTS
track, pan, zoom

SHOT SIZES
close-up, long shot

LIGHTING
creates a mood

CAMERA ANGLES
eye-level, high & low

Image Source: https://www.pinterest.ph/pin/299278337728520923/

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Furthermore, the following are the basic camera techniques used to capture different
scenes.

Basic Camera Shots Advance Camera Shots Camera Angles

Extreme Wide Shot Two Shot Eye-Level

Wide Shot Cut Away High Angle
Medium Shot Over the Shoulder Low Angle
Medium Close- up Point of View Bird's Eye View
Close- up Selective Focus Worm’s Eye View
Extreme Close- up Arc Shot Slanted (canted)

Source: https://www.slideshare.net/mobile/arnielping/mil-media-and-information-languages-genre-
codes-and-conventions

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Symbolic Codes show what is beneath the surface of what we see (ex. objects, setting,
body language, clothing, color, etc. ). Symbolic codes include the language, dress or
actions of characters, or iconic symbols that are easily understood. For example, a
red rose may be used symbolically to convey romance, or a clenched fist may be used
to communicate anger.

OBJECTS
convey meaning

SETTING
shows time & place

COLOUR
Suggests a mood

COSTUME
clothing, hair & make-up

BODY LANGUAGE
emotion & movement

Image Source: https://www.pinterest.ph/pin/695946948637821035/

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Written Codes refer to the use of language style and textual layout (headlines,
captions, speech bubbles, language style, etc. )

HEADLINES
title of story in large type

TITLES
the name of a book, film…

CAPTIONS
appear below an image

SPEECH BUBBLES
Used in comics, cartoons…

Image Source: https://www.pinterest.ph/pin/695946948637817708/

Examples:

Speech Bubbles Caption Headline

Image Source: https://www.slideshare.net/mobile/markjhonoxillo/media-and-information-

languagse

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Another concept is Convention, the generally accepted ways of doing something, a
standard or norm that acts as a governing behaviour.

The image below is a sample analysis of the use of codes and convention in a movie
poster:

Source: http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Codes-and-
conventions

Other concepts related to media language are the following:

• Messages - the information sent from a source to a receiver.

• Audience - the group of consumers for whom a media message was constructed
as well as anyone else who is exposed to the message.
• Producers - People engaged in the process of creating and putting together
media content to make a finished media product.
• Other stakeholders - Libraries, archives, museums, internet and other relevant
information providers.

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 Sample analysis:

Image source: https://www.slideshare.net/mobile/megsmedias/conventions-of-film-magazine-covers

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 What’s More

Activity: Study the commercial ad below and answer the questions that follow. Write
your answer on the activity notebook.

Image Source: https://www.tes.com/lessons/Cfqva15EgeFL6Q/creative-effective-advertising

Guide Questions:

1. What codes are used in this ad?

__________________________________________________________________________________

__________________________________________________________________________________

2. How were the codes used in constructing the message of this tv ad?
__________________________________________________________________________________

__________________________________________________________________________________

3. How is understanding of the technical and symbolic codes contribute to media

and information literacy?
__________________________________________________________________________________

__________________________________________________________________________________

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 What I Have Learned

Let’s summarize our lesson by answering the following questions. Do it in your

activity notebook.

1. Enumerate and discuss the categories of codes

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. What is Media Language?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. Codes and conventions help consumers of media in

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

4. How media language creates meaning ?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What I Can Do

Activity: Study the movie poster below. Answer the questions that follow in your
activity notebook.

Image source: https://www.voicenews.com/opinion/re-review-2011-film-contagion-predicts-features-

of-covid-19-pandemic/article_d92b55f8-69ed-11ea-9a7c-f3c049200951.html

1. What codes and conventions were used in this movie poster to suggest the
genre of the film?
__________________________________________________________________________________

__________________________________________________________________________________

2. How the characters’ dressed up and posing suggest message to the audience?
__________________________________________________________________________________

__________________________________________________________________________________

3. How the color scheme used in the poster add impact to its overall meaning?
__________________________________________________________________________________

__________________________________________________________________________________

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 Assessment

Instruction. Using the images, fill in the table below by giving description to the
identified codes and conventions used in each media platform.

Source:https://www.newsc
Source:https://www.magzter.co
ientist.com/issue/3272/51
m/PH/Manila-Bulletin-
09181.html/amp
Publishing-Company/Manila-
Bulletin/Newspaper/419977
Source:https://www.firstpost.c
om/entertainment/aashiq-abu-
announces-virus-featuring-
revathy-asif-ali-parvathy-film-
to-tentatively-release-in-2019-
5109181.html/amp

Codes and
Newspaper Movie poster Magazine
Conventions

1. Theme
(Message)

2. Suitability to the
audience

3. Iconology
(Symbolism)

4. Media Producers

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 Additional Activities

Activity: Name five of your favorite movie and complete the matrix below. Write your
answer in your activity notebook.

Title of the Movie Genre Description

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17
What I Know
1. B
2. B
3. A
4. B
5. B
6. A
7. A
8. B
9. B
10. A
Answer Key
References

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

Ping, A. (2017). Media and Information Languages [PowerPoint slides].

Retrieved from https://www.slideshare.net/mobile/arnielping/media-and
information-languages-genre-codes-and-conventions

UNESCO Media and Information Literacy Curriculum for Teachers

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 DISCLAIMER
This Self-learning Module (SLM) was developed by DepEd
SOCCSKSARGEN with the primary objective of preparing for and
addressing the new normal. Contents of this module were based on
DepEd’s Most Essential Learning Competencies (MELC). This is a
supplementary material to be used by all learners of Region XII in all
public schools beginning SY 2020-2021. The process of LR development
was observed in the production of this module. This is version 1.0. We
highly encourage feedback, comments, and recommendations.

For inquiries or feedback, please write or call:

Department of Education – SOCCSKSARGEN

Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: region12@deped.gov.ph

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