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Media and
Information
Literacy
Quarter 2 – Module 3:
Media and Information Literate
Individual
Media and Information Literacy – Grade 11/12
Self-Learning Module (SLM)
Quarter 2 – Module 3: Media and Information Literate Individual
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from their
respective copyright owners. The publisher and authors do not represent nor claim ownership
over them.

Development Team of the Module

Writer: Jenelyn A. Abico
Editors: Mary Franciss Antoinette T. Ontal
Reviewers: Evelyn C. Frusa, Ph.d, Rolex I. Lotilla, Arvin Tejada
Illustrator:
Layout Artist: John Lester B. Escalera
Cover Art Designer: Reggie D. Galindez
Management Team: Allan G. Farnazo, CESO IV – Regional Director
Fiel Y. Almendra, CESO V – Assistant Regional Director
Crispin A. Soliven, Jr., CESE - Schools Division Superintendent
Roberto J. Montero, Ed, CESE - ASDS
Gilbert B. Barrera – Chief, CLMD
Arturo D. Tingson Jr. – REPS, LRMS
Peter Van C. Ang-ug – REPS, ADM
Gilda A. Orendain - REPS – Subject Area Supervisor
Belen Fajemolin, Ph.d - CID Chief
Evelyn C. Frusa, Ph.d - Division EPS In Charge of LRMS/
Subject Area Supervisor- ICT
Bernardita M. Villano - Division ADM Coordinator
Carlo S. Melendres, Ph.d - EPS – Senior High School Coordinator
Subject Area Supervisor- ICT

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893
E-mail Address: region12@deped.gov.ph\
 11/12
Media and
Information
Literacy
Quarter 2 – Module 3:
Media and Information Literate
Individual

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Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning
Module (SLM) on Media and Information Literate Individual!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming
their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of
the module:

Notes to the Teacher

This contains helpful tips or strategies that
will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this module.
You also need to keep track of the learners' progress while allowing them to manage
their own learning. Furthermore, you are expected to encourage and assist the
learners as they do the tasks included in the module.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module
(SLM) on Media and Information Literate Individual!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a learner
is capable and empowered to successfully achieve the relevant competencies and
skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in the
module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled in to process
what you learned from the lesson.

What I Can Do This section provides an activity which will

help you transfer your new knowledge or skill
into real life situations or concerns.

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 Assessment This is a task which aims to evaluate your
level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning and
gain deep understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to help you master
the Media and Information Literate Individual. The scope of this module permits it to
be used in many different learning situations. The language used recognizes the
diverse vocabulary level of students. The lessons are arranged to follow the standard
sequence of the course. But the order in which you read them can be changed to
correspond with the textbook you are now using.

The module aims to attain the learning outcome, namely:

LO 1 – Synthesize the overall implication of media and information to an individual

(personal, professional, educational, and others) and the society as
a whole (economic, social, political, educational, and others)
(MIL11/12MILI-IIIj-29)

After going through this module, you are expected to:

a) Determine the impacts that media create to an individual and society;
b) Know the importance of recognizing the implications of being a media
literate individual; and
c) Identify the benefits of social networking in daily lives.

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Definition of Terms

Information Literacy

Refers to the abilities to recognize when information is needed and to locate, evaluate,
effectively use, and communicate information in its various formats.

Political participation
Derives from the freedom to speak out, assemble and associate, the ability to take
part in the conduct of public affairs.
The opportunity to register as a candidate, to campaign, to be elected, and to hold
office at all levels of government.

Social Cohesion
The set of characteristics that keep a group able to function as a unit.
Unit cohesion

Stems from a military concept of bond soldiers

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 What I Know

Activity: Let us determine how much you already learned.

Define the following terms based on how you understand them. Do it in your activity
notebook.

1. Media Literacy

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. Media Literate Individual

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. Media and Information Literacy

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 Lesson
Media and Information
12 Literate Individual
Media and other information providers play a central role in information and
communication processes. Nowadays, media become the common outlet of self-
expression and creativity. Its huge influence spreads speedily across the globe. The
connection between technological advances and people’s connectivity created a huge
impact on the lives of today’s generation. This module covers all the above-
mentioned concepts.

What’s In

With the growing world of media, useful innovations in the field of education greatly
flourish and bridge improved quality education. One of the current trends in
education is the Massive Open Online Course (MOOC). This online course offers
education anytime anywhere.

As the growth of learning is at its height, encoding and decoding of information

become a challenge. Being a media literate individual will be a key to become a
responsible media user.

To learn more about the lesson, let us take a look at the next activity.

Notes to the Teacher

Give advance readings to students to prepare them for the

discussion on “Social Media in the Philippines is Widespread, but
what is its Impact?”. It can be accessed at:
http://asiafoundation.org/in-asia/2011/10/12/social-media-
inthe-philippines-is-widespread-but-what-is-its-impact/

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 What’s New

Activity: Answer the following questions briefly. Write your answer in your activity
notebook.

1. How do you foresee the use of technology and the Internet in our daily lives?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. How did the government help its citizens to become more media and information
literate?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. What makes people, in general, a media and information literate?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What is It

MEDIA LITERACY AND ITS IMPACT

“Media and Information Literacy recognizes the primary role of media in everyday
lives. It lies at the core of freedom of expression and information- since it empowers
citizens to understand the functions of media and other information providers to
critically evaluate their content, and to make informed decisions as users and
producers of information and media content.” (UNESCO)
With the flooding information that technology offers, weighing the validity, accuracy,
and reliability become a burden to an individual who doesn’t know how to use it.
Who are media literate individuals? From the framework of Aufderheide (1992 as
cited in Koltay, 2011): A media literate person can decode, evaluate, analyze and
produce both print and electronic media. Emphases in media literacy training range
widely, including informed citizenship, aesthetic appreciation and expression, social
advocacy, self-esteem, and consumer competence. In other words, media literate
individual cannot only use media platforms but, able to analyze and evaluate
information that was taken from it.
Being able to evaluate media information leads an individual to explore the use of
technologies in various fields such as businesses, commerce, and communications.
The use of technologies in promoting these economic aspects creates an impact on
media users and most especially to society.
The components of Media and Information Literate to an Individual are the following:

PERSONAL/EDUCATIONAL
 Doing research have become very
convenient
 Communication has been made
easier
a. Improved quality of life  Information has become widely
accessible
GPS (GLOBAL POSITIONING
SYSYTEM)- space-based satellite
navigation system that provides
location and time information in all
weather condition.

 Media serve the people by

informing public about subject
b. Greater political participation they need or they want
 Informing the public of the
political affairs in the country
Encourage the public to take more
active role in the government

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c. Better economic opportunities
d. Improvement learning environment
e. More cohesive social unit
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 Influx of media offerings has led
to the creation of more jobs in the
media.
 New jobs like social media
managers or multimedia
specialists have been created
 Source of information
 Made learning a choice
 Social Learning Environment
 Equips learners with the tools
necessary to collaborate and
participate with teachers and
peers both inside the classroom
and beyond the walls of the
school.
 Social technologies are changing
the way we collaborate and
communicate with each other.
 Media may play a hand towards
holistic development of the
society.
 What’s More

Activity 1. Using the chart below, list down the impact of media on individual and
society. Write your answer in your activity notebook.

Society

Media

Personal

Source: http://www.writedesignonline.com/organizers/brainstorm.html

What I Have Learned

Answer the following concisely.

1. Define media and information literate individual.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. Enumerate the benefits media can offer to an individual and to the society.
__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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 What I Can Do

Activity 1: Choose one social networking media (Facebook, Twitter, Instagram,

etc.) and discuss the benefits and challenges it can create in the education sector.

Uses of ______________ (Social networking media) in the Education sector

Benefits Challenges

Assessment

Instruction. Give the importance of media and information in the following

sectors:

Sectors Individual Society

Business

Politics

Education

Personal

Social

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 Additional Activities

Discuss how the following sectors below can benefit from Facebook and other social
media account.

Farmers

Tourism

Student
council

Business

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References

Commission on higher Education, 2016. Teaching Guide for Senior High

School MEDIA AND INFORMATION LITERACY CORE SUBJECT.
E-Learning Guide on Media and Information Literacy (n.d) Retrieved June 30,
2020 from https://sites.google.com/view/elearningmil/lessons/the-media-
and-information-literate-individual

https://www.unesco.org/new/en/communication-and-information/media-
development/media-literacy/mil-as-composite-concept/

Media and Information Literacy Curriculum Guide by DepEd

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