Hamro

Kishan
Presented by
Tohfa Niraula (23)
Pratistha Palikhel(25)
Aditi Pokharel(31)
Chandra Rai(60)
Hemanta Dhakal(61)
 Business Model
What it does?

Local Farming
Housing
Societies

Hamro
Kishan

Rooftop Farming Houses in

Kathmandu 1
Problem Solution Unique Value Unfair Customer
The busy work schedule provides Customers can browse HAMRO Proposition Advantage Segments
less time to focus on buying fresh KISHAN website and order We encourage local farmers to
market products. goods as well as the feasible sell their production.
Delivering fresh products from Unfriendly behavior from
delivery time.
your local neighbours and We provide market for locally vendors
Sellers find it difficult to connect farmers
Sellers can list their products grown products with higher
with customers base Seller being paid extremely
which can be browsed by many profit margin.
lower rates
potential buyers.
Weak marketing
We also encourage farming
Local area specific marketing enthusiastic people for rooftop
easy to implement , also word of farming
mouth complements marketing

Existing High Level Early

Alternatives Concept Channels Adopters
Key Metrics Direct marketing is is primary Presently the above listed
Usually the some middle man Gain Sellers and Customers
method to reach customers. problems are solved either from
buys the products from farmers trusts to fit into market.
number of customers and sellers. online grocery store 
and sell them to the shops or
Local ads, banners and metrotarkari or through phone
customer directly. Deliver fresh quality products.
number of transaction completed awareness program in call delivery services
community workshops can be
In some case, some farmer
rate of increase in the revenue plus In extra we encourage local
themselves sells to shop or
farming enthusiastic for selling
customers.
their product

Cost Structure Revenue Streams

Commision
Fixed cost include cost of launching website, rent for a office building, delivery vehicles,
employee hiring
Data
2
Variable cost includes maintenance of delivery vehicles, marketing
Future Plans
Go to B2R model
Provide plants and fertilizer for rooftop
farmers
Provide Packaging services
Provide training to the farmers

3
Thank you !