Академический Документы
Профессиональный Документы
Культура Документы
Hola!
F o r A l l Yo u r O n l i n e &
Print Hispanic Good news, Wednesday night my wife Magdalena was over at
Victor Villaseñor's house and he shared that HBO had just
Adver tising Needs informed him that the final green light had been given for Rain
We are the Experts of Gold to be made a a seven hour miniseries for the network.
While it will be several years from now before the series gets
completed, this effort is bound to aid other Latino projects in
Hollywood. Congratulations to Victor, Maya Pictures, Gregory
Nava, Moctezuma Esparza, and all others involved in the
project - we look forward to the results of your efforts.
In this issue
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
The California Hispanic
Chambers of Commerce Un abrazo,
"Loco Weed"
Today, marijuana accounts for more than 60% of Mexican
cartels' profits , bringing them tens of billions of dollars a year
in black market profits. Because it's been outlawed for most
people's entire lives, it is easy to forget that the plant has been
illegal for less than 100 years (out of at least 10,000 years of
human use). The story of marijuana prohibition is quite
illuminating, and is emblematic of the general role played by
racism in drug prohibition.
If you are interested in the "Was it marijuana, the new Mexican drug, that nerved the
Entertainment Industry, consider murderous arm of Clara Phillips when she hammered out her
joining the National Association victim's life in Los Angeles?... three-fourths of the crimes of
of Latino Independent violence in this country today are committed by dope slaves -
Producers. For 10 year NALIP has that is a matter of cold record."
helped thousands of Latinos gain
access and power within the And so, on the basis of outright fabrications and racist
Entertainment Industry. The fear-mongering, and with a parsity of scientific evidence or
organizations serves producers, rational argumentation of any sort, Anslinger convinced
directors, writers, and all other
Congress to pass the Marijuana Tax Act of 1937. Although the
behind the camera professions. For
U.S. pressured Mexico into prohibiting the trafficking of
more information about marijuana and other drugs, Mexico quickly became the
becoming a member click here. dominant supplier of the now-illegal plant. Over the 1920s and
Regular memberships are as low as 1930s, the U.S. criminalization of marijuana, as well as opium
$50 and student memberships only and cocaine, created a dark criminal lair as well as a singularly
$20. lucrative black market for the illicit drugs. Mexico's drug
trafficking has now been taking place for nearly a century, its
Latino Books Into steady growth spurred by the enormously inflated profits which
prohibition continues to provide.
Nixon and his allies were greatly disturbed by the anti-war and
civil rights movements of the late '60s and early '70s. Many
middle-class white Americans, particularly the conservative
religious segment of the population, shared this view. Even
today, their counterparts are increasingly fearful about the
cultural 'decline' of the United States. "Newsweek identified the
targets of this middle-class-driven resentment in this way:
TransEdita 'The incendiary black militant and the welfare mother, the
The All-in-One hedonistic hippie and the campus revolutionary.' Nixon could
Translation, Editing & not make it illegal fast enough to be any of these things, but
he could crack down hard on the illegal drug identified with the
Design Service.
counterculture," namely, marijuana. The drug war became a
Get the quality & price you vicious proxy for the culture war, a device for targeting social
need from a professional aberrants in general.
service provider to book,
newspaper and government White House Shenanigans
entities. Contact President Nixon was aided in his quest to inflate the perceived
transedita@live.com threat of drugs by the media which happily conflated heroin
and marijuana use, treating them as basically the same
or go to
phenomenon and thereby "making the country's 'drug
www.transedita.com problem' appear infinitely more threatening than it was." When
Nixon took office, "drugs were so tiny a public health problem
that they were statistically insignificant: far more Americans
choked to death or died falling down stairs than died from
illegal drugs." But he was able to successfully convince
Americans that these illegal substances were a terrible threat
to the nation, claiming that they were "decimating a
generation of Americans" and declaring them "public enemy
number one." By 1971, 23% of Americans believed drugs to be
the country's biggest problem, up from 3% in 1969, though
there was no notable change in the volume of drug use in the
interim.
A Doomed Double-Down
The U.S. bears the bulk of the responsibility for Mexico's
current situation. Under President Clinton, crackdowns on
drug-smuggling routes running through the Caribbean and on
U.S. methamphetamine production (along with NAFTA's
opening of transportation routes) helped to greatly expand
Mexico's role in the trafficking of cocaine and
methamphetamine and thereby increased the cartels' power.
LUIS VALDEZ's landmark U.S. lawmakers' refusal to ban the sale of assault weapons
stage play, "ZOOT SUIT" certainly has helped the cartels as well. But most vitally,
Mexico does not have the ability to end the drug war on its
opened in Mexico City own. As the chief manufacturer and 'pusher' of drug
on April 29, 2010. prohibition, the U.S. has largely set the agenda on world drug
Luis Valdez directs the National policy in the last century, and this is particularly true in Mexico.
Theatre Company of Mexico As our southern neighbor, it would be almost unthinkable for
(CNT) in what will be the first Mexico to fully legalize drugs -such an action would be
tantamount to a declaration of war against the U.S.
Chicano play ever produced by
the national company. Alma Yet although it is virtually powerless to end drug prohibition,
Martinez, who appeared in the Mexican authorities do bear some of the blame for the recent
original stage and film, brought the explosion of drug-related violence. Immediately after
conservative Mexican President Felipe Calderón Hinojosa
project to the CNT and serves as
assumed office in 2006 following a close election in which he
US-Mexico Project Coordinator. won fewer than 36% of the vote, he began a militarized
FACEBOOK: Zoot Suit (Compañía crackdown on border drug traffickers. This ramping up of the
Nacional de Teatro) drug war in Mexico received unwavering public support from
the Bush Administration, support that the Obama
administration continues to offer even as the ensuing carnage
is spiraling out of control. Last month, Secretary Clinton and
other top officials traveled to Mexico to express their resolve to
back Mexico's efforts and to discuss the second round of the
Mérida Initiative, through which the U.S. provides extensive
military, logistical, and technological support to the tune of
$1.6 billion in the first phase alone (which includes 100 million
for Central American anti-drug efforts).
Albuquerque
Other results of Calderón's crusade are less publicized. The
increasing militarization of the fight has led to an escalation of
For more indepth research
the violence and intimidation on the part of the cartels, as well
please call Kirk Whisler, Latino
as an increase in human rights violations by the Mexican
Print Network, 760-434-1223,
military. As the nation's human rights organizations have
kirk@whisler.com
testified to their Congress in 2008, "the number of complaints
for human rights violations committed by members of the
armed forces registered by the National Human Rights
Commission has increased six-fold during the last two years
[since the inception of Calderón's anti-drug campaign]."
The drug war also has taken a heavy toll on Mexico's economy.
In addition to affecting the always-skittish investment
community, the drug violence has cut into tourism, which is
the third-largest (legitimate) industry in Mexico. As the
Hispanic Zip Profile USA offers
violence spreads from places like Juárez to upscale areas like
you a totally different way to
Cuernavaca and Cancun, the U.S. and other countries continue
market to Latinos. Not merely
to issue increasingly alarming travel warnings; it seems that
the number of Latinos in a zip
the situation is not likely to improve any time soon. Andres
code and a few basic
characteristics, but over a Remis, club owner and president of the Cuernevacan
thousand pieces of GREAT data. Nightclubs and Bars Association, put it this way: "This is a city
For example target Hispanics by that depends on tourism and what violence has done is
five comprehensive levels of collapse our economy...[t]he only thing that we can do is to
language skills with the detailed wait for one of the groups to win or for the army to win."
LPN Spanish Index. Call Kirk at
760-434-1223 for more Mexico's economy was already in a serious recession. The
information. increased economic strain imposed by the drug war and the
ensuing violence caused many Mexicans to flee to the United
States in search of safety and improved living standards.
NEED PRINTING? According to the New York Times, "in El Paso alone, the police
estimate that at least 30,000 Mexicans have moved across the
Wholesale printing and mailing border in the past two years because of the violence in Juárez
services. and the river towns to the southeast." Here in the U.S., the
Great prices! focus is usually on how illegal immigration affects our economy
Great Quality! and society, as well as on some Americans' reactions to
Fast Turn-a-round! undocumented immigrants in their midst. However, one often
forgets that illegal migrants normally emigrate only as a result
Give us a call: of considerable duress - few would be keen to experience the
951-677-0017 or email: trauma of leaving their country and often their family behind
pleasequote@yahoo.com for a land where they are viewed as outsiders and, at times,
criminals. The United States' and Mexico's misguided drug
policies has been some of the chief factors driving illegal
immigration, which is as good an indicator as any of the raw
human desperation that is involved.
¡Ya basta!
Although the Calderón and Obama administrations have
stubbornly refused to rethink their fundamentally flawed
approach to drug policy and its attendant violence, other
leaders, when called upon, have acted with greater fortitude.
In 2008, the ousted President of Honduras, Manuel Zelaya,
called for ending the drug war in order to free countries of the
great financial burdens of prohibition. In 2009, the former
Presidents of Mexico, Colombia, and Brazil also called for a new
approach, involving decriminalization and a greater focus on
education and the demand flowing from abatement. Latin
America, long entangled in the counter-narcotic nightmare of
the North, knows that a fundamental change of course is
desperately needed.
The 2009 Hispanic Print he reaches precisely the wrong conclusions about how to halt
it. Einstein defined insanity as doing the same thing over and
Trends & Analysis over and expecting a different result. More money and more
militarization will only reap more of what they sow, as the
Click here for the most history of the drug war has graphically demonstrated. Enough
comprehensive annual already.
###
The 33rd Annual Awards Gala, with celebrity host from CNN,
Soledad O'Brien, honors the contributions made by the
Hispanic American community and highlights the most
distinguished Latino pioneers through its annual awards while
raising money for CHCI's award-winning educational and
leadership development programs for Latino youth. LOOK FOR
CHCI'S HONOREE ANNOUNCEMENT ON JUNE 15, 2010.
Register Now!!
Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com
Sinceramente,
Kirk Whisler
Hispanic Marketing 101
email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com
Forward email
Email Marketing by
Latino Print Network | 2777 Jefferson St. | Suite 200 | Carlsbad | CA | 92008