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Volume 8, Number 47 June 10, 2010

Hola!
F o r A l l Yo u r O n l i n e &
Print Hispanic Good news, Wednesday night my wife Magdalena was over at
Victor Villaseñor's house and he shared that HBO had just
Adver tising Needs informed him that the final green light had been given for Rain
We are the Experts of Gold to be made a a seven hour miniseries for the network.

While it will be several years from now before the series gets
completed, this effort is bound to aid other Latino projects in
Hollywood. Congratulations to Victor, Maya Pictures, Gregory
Nava, Moctezuma Esparza, and all others involved in the
project - we look forward to the results of your efforts.

In this issue

La Pesadilla de Prohibición - Drug Policy and Violence in Mexico


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to take place August Kirk Whisler
11-13, 2010 at the Executive Editor
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in
Los Angeles, CA.
La Pesadilla de Prohibición - Drug Policy
For more information go and Violence in Mexico
to: www.cahcc.com
By COHA Research Fellow Dan Boscov-Ellen

Two prevailing narratives have emerged in the American


discourse over Mexico's plague of drug violence. On the one
hand, there are those who laud President Calderón's hard-line
anti-drug crusade while blaming Mexico's plight entirely on
Mexicans - on their "record of corrupt, weak and incompetent
Expo Comida Latina is the
governance," or on their "ineffective criminal justice system."
leading food industry
Then there is the more enlightened version of the tale, which
event of it's type. To similarly infantilizes Mexicans while at least conceding that the
register demand for drugs in the United States, along with private
FOR FREE: weapons sales in border states, are at least partly responsible
Click Here For More Info for the country's elevated level of drug violence.
August 14-16, 2010
Unfortunately, both of these archetypal accounts may miss the
Los Angeles
point. Commentators in the United States are almost uniformly
Convention Center unable or unwilling to discern the true underlying cause of
Mexico's drug-related violence, and instead settle for
highlighting secondary symptoms. For example, the demand
for drugs is not the issue; humankind's desire to alter its
consciousness has been a constant for virtually the totality of
recorded history. The problem, rather, is their relegation to an
underground market, which facilitates the growth of incredibly
powerful criminal nexus - one of the lessons that alcohol
prohibition should have taught us.

The root cause of Mexico's woes is an ill-conceived and in part


racially motivated drug prohibition network which slowly
metastasized into a U.S.-led "war on drugs," an endless global
battle against a spectral enemy waged with little hope of
victory. Much has been written about the damaging domestic
effects of this so-called war, including how the U.S. now has
ended up having by far the highest incarceration rate in the
world, how an incredibly disproportionate number of those
imprisoned are minorities, how the focus on law enforcement
hamstrings more effective harm-reduction strategies, etc.
These critiques are valid and important, but they will be left
mostly to the side here. Rather, our effort will be to explore
less traveled terrain: the history and impact of prohibition and
the ways in which U.S. drug policy at least shares
responsibility for the current drug-related crisis in Mexico.

"Loco Weed"
Today, marijuana accounts for more than 60% of Mexican
cartels' profits , bringing them tens of billions of dollars a year
in black market profits. Because it's been outlawed for most
people's entire lives, it is easy to forget that the plant has been
illegal for less than 100 years (out of at least 10,000 years of
human use). The story of marijuana prohibition is quite
illuminating, and is emblematic of the general role played by
racism in drug prohibition.

In the American colonies, growing the marijuana plant was


generally encouraged and sometimes even mandated. George
Washington and Thomas Jefferson both ordered the cultivation
of marijuana on their plantations because hemp fiber was so
valuable at the time. Hemp is one of the most versatile crops
in the world, and was used to make everything from sails and
rope to paper. Jefferson drafted the Declaration of
Independence on hemp paper, and Benjamin Franklin used
hemp string for his famous kite experiment. However, the plant
was mostly popular for its industrial applications: tobacco
Hispanic Business remained the dominant plant for recreational use. It was only
Showcase in the early 20th century that Mexican immigrant farm workers
in the South and West helped to popularize the smoking of
September 10-11,
marijuana in the U.S.
2010
San Diego Convention Marijuana was first outlawed in the United States at the state
level. Almost all of the states that first passed anti-cannabis
Center laws had significant Mexican-American populations, and it can
be credibly argued that these state laws were designed
www.HBshowcase.com specifically to target these migrants. California, ironically
Produced by the enough, was the first to pass a law against what its bill's
Hispanic Chamber of language called "loco weed." When Montana first outlawed
marijuana, a local legislator was quoted as saying "When some
e-Commerce
beet field peon takes a few traces of this stuff... he thinks he
has just been elected president of Mexico, so he starts out to
execute all his political enemies." A Texas senator, on the floor
of the Senate, testified that "All Mexicans are crazy, and this
stuff [marijuana] is what makes them crazy."

In the 1930s, marijuana prohibition went federal. Harry J.


Anslinger, former Assistant Prohibition Commissioner in the
Bureau of Prohibition and newly chosen head of the Treasury
Department's new Federal Bureau of Narcotics, was a rabid
racist. In addition to claiming that marijuana made people
insane and homicidal with one toke (though paradoxically it
somehow also promoted "pacifism and Communism"), he
The Results of the 2010 stated outright that "the primary reason to outlaw marijuana is
International Latino Book its effect on the degenerate races," by which he meant that
Awards - the 12th such "reefer makes darkies think they're as good as white men."
awards, held May 25, Such statements were sadly typical of the atmosphere
2010 at the Jacob Javits surrounding drug prohibition at the time - cocaine was
originally outlawed on similar grounds after newspaper
Convention Center in New
headlines like "Negro Cocaine Fiends" caused a national panic
York.
about blacks raping white women while hyped up on cocaine.
Click Here For The Results
Anslinger received support in his racist propagandizing from
the likes of media mogul William Randolf Hearst, who made a
fortune from sensationalizing the news. Hearst, who was the
basis for Orson Welles' role as Charles Kane of "Citizen Kane,"
is widely known as one of the fathers of yellow journalism. . A
sample from one of his papers read:

If you are interested in the "Was it marijuana, the new Mexican drug, that nerved the
Entertainment Industry, consider murderous arm of Clara Phillips when she hammered out her
joining the National Association victim's life in Los Angeles?... three-fourths of the crimes of
of Latino Independent violence in this country today are committed by dope slaves -
Producers. For 10 year NALIP has that is a matter of cold record."
helped thousands of Latinos gain
access and power within the And so, on the basis of outright fabrications and racist
Entertainment Industry. The fear-mongering, and with a parsity of scientific evidence or
organizations serves producers, rational argumentation of any sort, Anslinger convinced
directors, writers, and all other
Congress to pass the Marijuana Tax Act of 1937. Although the
behind the camera professions. For
U.S. pressured Mexico into prohibiting the trafficking of
more information about marijuana and other drugs, Mexico quickly became the
becoming a member click here. dominant supplier of the now-illegal plant. Over the 1920s and
Regular memberships are as low as 1930s, the U.S. criminalization of marijuana, as well as opium
$50 and student memberships only and cocaine, created a dark criminal lair as well as a singularly
$20. lucrative black market for the illicit drugs. Mexico's drug
trafficking has now been taking place for nearly a century, its

Latino Books Into steady growth spurred by the enormously inflated profits which
prohibition continues to provide.

Movie Awards The Drums of War


Click Here for More Info From its racist origins, drug prohibition became the "war on
drugs," a tool for criminalizing the actions of not only
This is a GREAT new awards minorities like blacks and Hispanics, but social deviants and
designed to help more Latino political dissidents as well. In Smoke and Mirrors: The War on
themed movies be produced Drugs and the Politics of Failure (1997), former Wall Street
Journal reporter Dan Baum explains how Richard Nixon and his
and distributed. Please share
advisors devised the war on drugs in order to respond to an
this information with others.
artificially created panic as a way to maintain and promote
their vision of a proper social order.

Nixon and his allies were greatly disturbed by the anti-war and
civil rights movements of the late '60s and early '70s. Many
middle-class white Americans, particularly the conservative
religious segment of the population, shared this view. Even
today, their counterparts are increasingly fearful about the
cultural 'decline' of the United States. "Newsweek identified the
targets of this middle-class-driven resentment in this way:
TransEdita 'The incendiary black militant and the welfare mother, the
The All-in-One hedonistic hippie and the campus revolutionary.' Nixon could
Translation, Editing & not make it illegal fast enough to be any of these things, but
he could crack down hard on the illegal drug identified with the
Design Service.
counterculture," namely, marijuana. The drug war became a
Get the quality & price you vicious proxy for the culture war, a device for targeting social
need from a professional aberrants in general.
service provider to book,
newspaper and government White House Shenanigans
entities. Contact President Nixon was aided in his quest to inflate the perceived
transedita@live.com threat of drugs by the media which happily conflated heroin
and marijuana use, treating them as basically the same
or go to
phenomenon and thereby "making the country's 'drug
www.transedita.com problem' appear infinitely more threatening than it was." When
Nixon took office, "drugs were so tiny a public health problem
that they were statistically insignificant: far more Americans
choked to death or died falling down stairs than died from
illegal drugs." But he was able to successfully convince
Americans that these illegal substances were a terrible threat
to the nation, claiming that they were "decimating a
generation of Americans" and declaring them "public enemy
number one." By 1971, 23% of Americans believed drugs to be
the country's biggest problem, up from 3% in 1969, though
there was no notable change in the volume of drug use in the
interim.

This was a deliberate strategy - The White House very well


knew that marijuana was not dangerous. President Nixon
himself created a commission to study the dangers of
marijuana, cherry-picking the entire staff to consist of drug
hawks and conservative doctors who he assumed would
reinforce his position. However, Nixon said that "even if the
commission does recommend that it be legalized, I will not
Need A follow that recommendation." In fact, that is exactly what
Quality Portrait for your happened. The National Commission on Marijuana and Drug
Abuse's report recommended that marijuana be legalized,
business, restaurant or concluding that "Health effects are minimal. The 'gateway
family? drug' theory has no basis. If anything, smoking marijuana
inhibits criminal behavior."
Ignacio Gomez has over
250 satisfied clients. Call Clearly, Nixon knew the real effects of marijuana. Yet, he
Ignacio Gomez at continued to escalate the drug war. Why? As his chief of staff,
818-243-2838 H. R. Haldeman, wrote in his diary, the President "emphasized
that you have to face the fact that the whole problem is really
the blacks. The key is to devise a system that recognizes this
while not appearing to do so." His commission's report found
that marijuana was seen as a problem in the public mind not
because of its pharmacological properties, but because "many
see the drug as fostering a counter-culture which conflicts with
basic moral precepts as well as with the operating functions of
our society....rejection of the established value system is
viewed with alarm. Marijuana becomes more than a drug; it
becomes a symbol of the rejection of cherished values."

In an interview in 1972, the White House drug enforcer Myles


Ambrose was asked what he thought of a survey reporting a
trend among youth away from marijuana and back to using
For you to learn more alcohol. He chuckled and said, "It recalls a happier time in
about the values of which those of us who had the good fortune of going to college
indulged in booze on more than one occasion, as I recall." In
Hispanic Publications
response to this comment, Baum points out that in 1972,
Latino Print Network has
"55,000 Americans died in highway accidents, most of them
done an 80 page study believed to be alcohol-related. Another 33,000 died from
entitled The Strengths of alcohol poisoning or cirrhosis of the liver. No death from
Hispanic Owned marijuana has ever been reported."
Publications
The study details through interviews Nonetheless, the war metaphor took hold, and with it, a
and research the 29 key values Manichean outlook on all illegal drug use. Because of their
Hispanic Publications offer to those privileged position in white American culture, alcohol and
wanting to reach the Latino tobacco were spared, while all non-sanctioned drugs (and their
community. users) became the "enemy." As is often the case in war, the
Click Here To Get The fight entered a pattern of relentless (and bipartisan) escalation
FREE 80 Page Study - adjusted for inflation, the budget for the war on drugs today
is 31 times what it was under Nixon. The institution of the war
model made it next to impossible to publicly question the
fatally flawed logic of drug prohibition. Over the last 40 years,
the "war on drugs" has grown far beyond its strategic origins
to become a self-supporting ideological entity. It is now a kind
of "prohibition-industrial complex" whose false dichotomies
many otherwise rational people accept, despite the fact that it
clearly does not stand up to reflection. As a public policy, it has
been a colossal failure, but in securing funding for itself, it has
been a spectacular success.

A Doomed Double-Down
The U.S. bears the bulk of the responsibility for Mexico's
current situation. Under President Clinton, crackdowns on
drug-smuggling routes running through the Caribbean and on
U.S. methamphetamine production (along with NAFTA's
opening of transportation routes) helped to greatly expand
Mexico's role in the trafficking of cocaine and
methamphetamine and thereby increased the cartels' power.
LUIS VALDEZ's landmark U.S. lawmakers' refusal to ban the sale of assault weapons
stage play, "ZOOT SUIT" certainly has helped the cartels as well. But most vitally,
Mexico does not have the ability to end the drug war on its
opened in Mexico City own. As the chief manufacturer and 'pusher' of drug
on April 29, 2010. prohibition, the U.S. has largely set the agenda on world drug
Luis Valdez directs the National policy in the last century, and this is particularly true in Mexico.
Theatre Company of Mexico As our southern neighbor, it would be almost unthinkable for
(CNT) in what will be the first Mexico to fully legalize drugs -such an action would be
tantamount to a declaration of war against the U.S.
Chicano play ever produced by
the national company. Alma Yet although it is virtually powerless to end drug prohibition,
Martinez, who appeared in the Mexican authorities do bear some of the blame for the recent
original stage and film, brought the explosion of drug-related violence. Immediately after
conservative Mexican President Felipe Calderón Hinojosa
project to the CNT and serves as
assumed office in 2006 following a close election in which he
US-Mexico Project Coordinator. won fewer than 36% of the vote, he began a militarized
FACEBOOK: Zoot Suit (Compañía crackdown on border drug traffickers. This ramping up of the
Nacional de Teatro) drug war in Mexico received unwavering public support from
the Bush Administration, support that the Obama
administration continues to offer even as the ensuing carnage
is spiraling out of control. Last month, Secretary Clinton and
other top officials traveled to Mexico to express their resolve to
back Mexico's efforts and to discuss the second round of the
Mérida Initiative, through which the U.S. provides extensive
military, logistical, and technological support to the tune of
$1.6 billion in the first phase alone (which includes 100 million
for Central American anti-drug efforts).

Incidentally, my fellow COHA research colleague, Mr. Roberto


Valencia, considers this a "token dosage of funds." He is not
alone - commentators, both liberal and conservative, often
express similar views. Given that the U.S. already squanders
between 25 and 45 billion dollars every year on the drug war,
in which lost tax revenue is included , one wonders how much
The National Association of more money Washington will have to pour down the endlessly
deep hole of prohibition in order to satisfy these
Hispanic Publication's José commentators' demands.
Martí Awards are the
What have been the results of this joint U.S.-Mexico initiative?
largest Latino Media The gruesome, pervasive violence is what receives the bulk of
Awards media attention, and with good reason (though in the U.S., it's
usually discussed in the context of anxiety over potential "spill
Click here for the 2010 over" onto our own soil). Cuidad Juárez, which has already
Award Winners been overrun by drug violence, has become the most violent
city in the world, with a murder rate more than quadruple that
of Baghdad's. In Mexico as a whole, there have been between
The State of Hispanic 18,000 and 23,000 drug war related deaths over a three-year
Print 2010 period. This figure is several times more than the total of
American casualties in Afghanistan and Iraq combined.
Click here for The State President Calderón's decision to escalate the drug war was
of Hispanic Print power somewhat understandable, considering the corrupting
influence drug money has had in Mexico's political and
point presentation that economic processes. Yet Calderón's miscalculation has had
Kirk Whisler gave at the awesome consequences, and from these, he should not be
2010 NAHP Convention in entirely absolved.

Albuquerque
Other results of Calderón's crusade are less publicized. The
increasing militarization of the fight has led to an escalation of
For more indepth research
the violence and intimidation on the part of the cartels, as well
please call Kirk Whisler, Latino
as an increase in human rights violations by the Mexican
Print Network, 760-434-1223,
military. As the nation's human rights organizations have
kirk@whisler.com
testified to their Congress in 2008, "the number of complaints
for human rights violations committed by members of the
armed forces registered by the National Human Rights
Commission has increased six-fold during the last two years
[since the inception of Calderón's anti-drug campaign]."

Furthermore, it seems that not all of the training, funding, and


supplying that the United States is doing in Mexico goes
toward fighting cartels - it also is allocated toward fighting
political dissidents as well as labor unions. As blogger and
journalist Kristin Bricker recently reported, "the Mexican
government is taking advantage of the increased resources
going for its military and federal police to crack down on
dissidents. The military, for example, has repeatedly used the
pretext of 'looking for marijuana' to raid Zapatista strongholds
Be sure to mark your in Chiapas, even though it has never found any drugs in rebel -
calendar for the NAHP held territory." Reports of torture by the military continue to
2011 Convention: surface. Parallels with the School of the Americas begin to
come to mind, particularly considering that many individuals
from the last group of U.S.-trained Mexican paramilitaries, Los
Orlando, Florida
Zetas, switched sides in mass and now constitute major
October 12-15, 2011 players in the Gulf Cartel.

The drug war also has taken a heavy toll on Mexico's economy.
In addition to affecting the always-skittish investment
community, the drug violence has cut into tourism, which is
the third-largest (legitimate) industry in Mexico. As the
Hispanic Zip Profile USA offers
violence spreads from places like Juárez to upscale areas like
you a totally different way to
Cuernavaca and Cancun, the U.S. and other countries continue
market to Latinos. Not merely
to issue increasingly alarming travel warnings; it seems that
the number of Latinos in a zip
the situation is not likely to improve any time soon. Andres
code and a few basic
characteristics, but over a Remis, club owner and president of the Cuernevacan
thousand pieces of GREAT data. Nightclubs and Bars Association, put it this way: "This is a city
For example target Hispanics by that depends on tourism and what violence has done is
five comprehensive levels of collapse our economy...[t]he only thing that we can do is to
language skills with the detailed wait for one of the groups to win or for the army to win."
LPN Spanish Index. Call Kirk at
760-434-1223 for more Mexico's economy was already in a serious recession. The
information. increased economic strain imposed by the drug war and the
ensuing violence caused many Mexicans to flee to the United
States in search of safety and improved living standards.
NEED PRINTING? According to the New York Times, "in El Paso alone, the police
estimate that at least 30,000 Mexicans have moved across the
Wholesale printing and mailing border in the past two years because of the violence in Juárez
services. and the river towns to the southeast." Here in the U.S., the
Great prices! focus is usually on how illegal immigration affects our economy
Great Quality! and society, as well as on some Americans' reactions to
Fast Turn-a-round! undocumented immigrants in their midst. However, one often
forgets that illegal migrants normally emigrate only as a result
Give us a call: of considerable duress - few would be keen to experience the
951-677-0017 or email: trauma of leaving their country and often their family behind
pleasequote@yahoo.com for a land where they are viewed as outsiders and, at times,
criminals. The United States' and Mexico's misguided drug
policies has been some of the chief factors driving illegal
immigration, which is as good an indicator as any of the raw
human desperation that is involved.

¡Ya basta!
Although the Calderón and Obama administrations have
stubbornly refused to rethink their fundamentally flawed
approach to drug policy and its attendant violence, other
leaders, when called upon, have acted with greater fortitude.
In 2008, the ousted President of Honduras, Manuel Zelaya,
called for ending the drug war in order to free countries of the
great financial burdens of prohibition. In 2009, the former
Presidents of Mexico, Colombia, and Brazil also called for a new
approach, involving decriminalization and a greater focus on
education and the demand flowing from abatement. Latin
America, long entangled in the counter-narcotic nightmare of
the North, knows that a fundamental change of course is
desperately needed.

Decriminalization of personal possession is certainly a step in


the right direction, as it reduces the number of nonviolent drug
users being incarcerated and instead treats drug use more like
a public health issue. However, decriminalization alone would
do nothing to curb the cartels, or solve the underlying issues
driving the violence. In fact, Calderón himself recently signed a
bill decriminalizing possession of small amounts of drugs to
free up resources to tackle the big game of trafficking. The
Need Great Artwork For failure of that effort shows that decriminalization is necessary
but is likely not sufficient. So long as users are forced to go to
Your Marketing Efforts? illicit sources, the violence of the black market will remain. As
Ignacio Gomez has created Harvard economist Jeffery Miron explains, "Violence was
150+ magazine covers; common in the alcohol industry when it was banned during
625+ illustrations for Prohibition, but not before or after. Violence is the norm in
illicit gambling markets but not in legal ones. Violence is
marketing campaigns; 40+
routine when prostitution is banned but not when it's
movie and theater posters; permitted. Violence results from policies that create black
and hundreds of other markets, not from the characteristics of the good or activity in
images. question." As risky as it may be to conclude that full
legalization and regulation of all drugs is the sole sane policy
to follow, it still may be the only way to end Mexico's horrific
violence.

Certain aspects of this may be harder for some people to


accept than others. Legalizing marijuana should be entirely
uncontroversial - cannabis is qualitatively far safer, both
individually and for society, than drugs like tobacco and
alcohol. Among other benefits, legalizing marijuana would
immediately reduce the cartels' profits by more than half.
There is simply no legitimate rational argument against the
legalization of marijuana. Luckily, the U.S. is finally beginning
to come around on this point, as recent public opinion polls
Call Ignacio Gomez at and a new ballot initiative in California to legalize cannabis
818-243-2838 indicate.

Many who support legalizing marijuana still struggle with the


concept of legalizing drugs like methamphetamine and heroin,
which are often highly addictive and physically damaging
(much like tobacco and alcohol). However, the damage being
done by prohibition - in Mexico, in the United States and
elsewhere around the world - may be far worse. Drug violence
Expo Comida Latina is the
is just one of many ways that prohibition ruins lives. Using
leading food industry illegal drugs like marijuana and cocaine did not destroy the
event of it's type. To lives of Presidents Clinton, George W. Bush, and President
register Obama, but if they had been arrested as they should have
FOR FREE: been, the laws on the books would have kept them from
Click Here For More Info getting anywhere close to the White House (or even being able
to vote, in many states). Their unblinking support for the
August 14-16, 2010
status quo of the drug war in the face of this fact is the
Los Angeles absolute height of hypocrisy.
Convention Center
Furthermore, there is no evidence at all that legalization would
Sign up for Hispanic Marketing 101
encourage the use of hard drugs - and plenty of evidence that
podcasts
it would help with treatment. Countries that have
decriminalized some or all drugs, like Portugal and the
Netherlands, have actually seen drug use (particularly of hard
drugs) go down, and instituting basic common-sense health
programs like needle exchanges greatly cuts down on the
harms associated with those drugs, without encouraging their
use in any way.

People may disapprove of drug use and see it as immoral.


However, although COHA research fellow Robert Valencia and
those embracing his position may believe that "it is a long and
treacherous road ahead to end the war on drugs," the plain
The Big Winner truth is that no victory is possible. We are all accustomed to
at the 2008 Tony's is now the logic of the drug war, yet when we pause to consider, it is
slated to be a movie quite unclear what "victory" would even mean in this context.
Would it mean stopping all illegal drug use, forever, worldwide?
Or will it lead to the jailing of all drug dealers and users? Even
if it were a coherent concept and somehow both possible and
incontrovertibly desirable, such a victory would probably be a
pyrrhic one, coming at far too high a human, social, and
financial cost.

Robert Valencia gets it right when he insists on emphasizing


the senseless tragedy of the violence happening in Mexico, but

The 2009 Hispanic Print he reaches precisely the wrong conclusions about how to halt
it. Einstein defined insanity as doing the same thing over and
Trends & Analysis over and expecting a different result. More money and more
militarization will only reap more of what they sow, as the
Click here for the most history of the drug war has graphically demonstrated. Enough
comprehensive annual already.

analysis of Hispanic Print


anywhere.
The NCLR Convention is Only A Month
Away
For more indepth research
please call Kirk Whisler, Latino
As we get closer to the 2010 National Council of La Raza
Print Network, 760-434-1223,
Annual Conference to be held in San Antonio, Texas from July
kirk@whisler.com
10-13, new deadlines are quickly approaching and incredible
Join Our List speakers and town halls are being announced every week!
Here's a peek at some of the highlights of this year's 2010
NCLR Annual Conference.

Our first speakers have been announced! Governor of Texas


Rick Perry, Mayor of San Antonio Julián Castro, and President
and CEO of CityView Inc. Henry Cisneros, will all be joining us
at the 2010 NCLR Annual Conference. Stay tuned as the
nation's newsmakers and leaders continue to join us for this
year's incredible Conference in San Antonio, offering insights,
thoughts, and support for NCLR and Latinos in America.

The most pressing issues affecting the Latino community are


addressed at NCLR's town halls, and this year's topics include
education, health, and the economy. The titles are:
"Educating Our Way Out of the Economic Crisis: Everyone
College Ready," "Childhood Obesity: A Call for Action," and
"What's the Holdup? Strategies to Jumpstart a Stalled
Economy." Join us as we gather leaders and visionaries in
each field to directly address these issues and invite audience
participation. The town halls are free and open to the public,
so check our schedule onlineand join us for these on-point
discussions!
The official Quick Reference guides, dividing 2010 NCLR Annual
Conference activities by issue topic, are now available!
Discover everything Conference offers sorted by the following
specific issue tracks: Affiliate and Nonprofit Management,
Community Empowerment, Community and Family Wealth-
Building, Education, Health, Policy, Women's Issues, and
Workforce Development. Visit our website today to delve into
how each of these important issues will be addressed at the
2010 NCLR Annual Conference!

While the days are filled with on-point workshops, innovative


town halls, inspiring meal events, and networking receptions,
your free time can be spent exploring the sites of downtown
San Antonio and the River Walk, or relaxing in your room at
our official Conference hotel, the Grand Hyatt San Antonio.
The deadline to book your room at our exclusive Conference
rate is June 14, so reserve your room today at the discounted
price by clicking here.

The deadline to exhibit at the National Latino Family Expo, the


nation's largest Latino family fair, is June 9! With innovative
workshops, seven different pavilions ranging from Health and
Fitness, the Community, and Culture and History, to
Technology and the Environment, there's something for
everyone. Reach over 25,000 attendees at your own exhibitor
booth by clicking here.

Latino Students CHOSEN for Coveted


Journalism Internship

The nation's capital premier Hispanic and Spanish-language


publications welcomed the Latino students chosen to
participate in the NAHJ/NHPF Ford Blue Oval Journalism
program today. The summer internship was developed by the
National Association of Hispanic Journalists (NAHJ) and the
National Hispanic Press Foundation (NAHP) five years ago.
Sponsored by Ford Motor Company Fund and Community
Services, it supports Latino students interested in pursuing a
career in journalism.

"These students are working hard to reach their dreams and


thanks to this internship, they have the opportunity to learn
first-hand what it takes to become a journalist," said Iván
Román, NAHJ's Executive Director. "They are precisely the kind
of Latino journalists we need in our newsrooms today, to bring
a stronger Latino voice into the coverage of our communities.
We thank Ford for giving them a strong start in the field."

The students will complete a twelve-week summer internship


at Hispanic and Spanish-language publications in Washington
including, Washington Hispanic, El Tiempo Latino, El Pregonero
and Hispanic Link News Weekly. Through this internship they
will have the opportunity to cover local Latino stories as well as
national Hispanic issues. The four interns will also participate in
a week-long intensive journalism training workshop at the 28th
Annual NAHJ Multimedia Convention & Career Expo taking
place June 23-26 in Denver.

"At Ford, we are committed to enhancing and improving


opportunities through education," said Jim Vella, president,
Ford Motor Company Fund and Community Services. "We are
proud to play a role in the development of the next generation
of Latino journalists and applaud NAHJ and NHPF for their
commitment to this important internship."

"Through the internship, these students will gain the insights


needed to improve their skills, while offering the publications
their unique and fresh perspectives. Thanks to Ford's support,
they are getting hands-on experience that will prepare them
for their future career," noted Mary Ann Gomez, NHPF's
Executive Director.

As part of the criteria for the internship, students who applied


had to be enrolled full-time in college or be recent graduates.
The chosen interns' backgrounds are as varied as the personal
stories that motivated them to become journalists:

Ernesto López,Point Loma Nazarene University (San


Diego, California)
A native of Baja California, Mexico, Ernesto has enjoyed talking
to people and asking questions ever since he was a boy. In
school, he discovered the art of writing and took to writing
essays for his English class as his favorite pastime. He has
contributed to college newspapers such as City Times of San
Diego City College and The Point Weekly of Point Loma
Nazarene University, as well as the local Spanish-language
papers The Star News and El Latino.

Marlene Salinas, California State University Northridge


(Northridge, California)
As a passionate journalism major, Marlene believes it is her
duty and responsibility to give a voice to the Latino
community. Thanks to her determination she has been able to
follow the career she loves and hopes to one day change the
way Latinos are portrayed in the media. She is currently an
afternoon producer for the Evening Update News broadcast of
KCSN 88.5 FM and a reporter for El Nuevo Sol.

Nicole Chavez, University of Texas at El Paso (El Paso,


Texas)
An El Paso native currently living in Ciudad Juarez, Mexico,
Nicole describes her goals in one word: growth. She is driven
by her curiosity to know more about the lives of Latinos
throughout the United States and to be part of how their story
is told. She has worked as correspondent and reporter for the
student newspaper The Prospector and as a writer for Minero
Magazine.

Raisa Camargo, University of Central Florida (Orlando,


Florida)
Having grown up in New York and now living in Florida, Raisa
has ample experience observing how different issues that
affect the Hispanic community are reported. As an aspiring
journalist, she wishes to bring a balance to reporting,
particularly by integrating multimedia in investigative reports.
Raisa works as a reporter and freelance photographer for the
Central Florida Future and has also worked for the local NBC
affiliate and WDBO-AM "Newstalk Radio."

###

About Ford Motor Company Fund and Community


Services
Ford Motor Company Fund and Community Services works to
strengthen families and communities through programs that
foster auto-related safety, education and American heritage.
Made possible by funding from Ford Motor Company, Ford
Motor Company Fund celebrated its 60th anniversary in 2009.
National programs include Ford Partnership for Advanced
Studies, which provides high school students with academically
rigorous, real world learning experiences, and Ford Driving
Skills for Life, which teaches safe driving skills to teenagers
through interactive web-based learning and hands-on driving
clinics. Each year the Ford Volunteer Corps provides more than
100,000 hours of volunteer support from 20,000 Ford
employees for community projects in more than 40 countries.
For more information, visit www.community.ford.com.

About the National Association of Hispanic Journalists


Founded in 1984, NAHJ's mission is to increase the percentage
of Latinos working in our nation's newsrooms and to improve
news coverage of the Latino community. NAHJ is the nation's
largest professional organization for Latino journalists with
more than 2,100 members working in English and Spanish-
language print, photo, broadcast and online media. NAHJ is a
501 (c)(3) tax-exempt non-profit organization. For more
information, visit www.nahj.org.

About the National Hispanic Press Foundation


The National Hispanic Press Foundation is a charitable 501(c)
(3) charitable educational organization. The National Hispanic
Press Foundation promotes Hispanic publications through
community outreach to academic and professional institutions,
facilitation of research and recognition of excellence in the
field. The Foundation provides internships and scholarships to
students interested in pursuing careers in media.

Hispanic Zip Profile USA offers you a totally different


way to market to Latinos. Not merely the number of
Latinos in a zip code and a few basic characteristics, but
over a thousand pieces of GREAT data. For example
target Hispanics by five comprehensive levels of
language skills with the detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for more information.
Immigration Update: Twice Weekly
Insights Into This Important Issue

Congresswoman Roybal-Allard and the


Congressional Hispanic Caucus to DHS
Secretary Napolitano: Suspend Partnerships
with Arizona Police

The Congressional Hispanic Caucus transmitted a letter


authored by Congresswoman Roybal-Allard calling on
Homeland Security Secretary Janet Napolitano to suspend her
Department's agreements with Arizona police following the
enactment of the state's appalling new anti-immigration
law-SB 1070. The letter also recommends that DHS deploy
officials from its Office of Civil Rights and Civil Liberties to
monitor the situation in Arizona and investigate abuses.

A committed advocate for the fair treatment of immigrants, the


congresswoman spoke out against the Department's decision
to continue working collaboratively with Arizona authorities on
immigration enforcement. "The federal government should not
be an accessory to the unconstitutional actions of the Arizona
state government," Congresswoman Lucille Roybal-Allard said.
"By continuing to work with Arizona police departments
operating under SB 1070, the Department is implicitly
condoning the shameful tactics authorized by the new law.
Severing these agreements would send a strong signal that
DHS rejects racial profiling and refuses to participate in the
unjust targeting of Latinos," she said.

DHS currently has a total of 13 agreements with jurisdictions


in Arizona through its 287(g) and Secure Communities
programs. 287(g) deputizes state and local police to enforce
immigration law while Secure Communities uses biometric
information to check the immigration status of individuals
charged with crimes. Both have been sharply criticized by
local leaders and law enforcement organizations for
undermining relations between police officers and the minority
communities they serve. Specifically, police departments in
cities across the country, including Los Angeles, have argued
persuasively that immigrants will be less likely to report
criminal activity if they fear being apprehended and deported.
Congresswoman Roybal-Allard has long opposed ill-conceived,
inhumane efforts to crack down on undocumented immigrants.
She considers the Arizona law "unconscionable" and believes it
strengthens the case for "comprehensive reform that enhances
our security and respects our heritage as a nation of
immigrants."

CHCI 2010 HISPANIC HERITAGE MONTH


EVENTS

**EARLY BIRD SAVINGS**


REGISTER NOW AND SAVE $100

Celebrating History, Heritage and the American Dream


Join CHCI Chair Rep. Nydia M. Velázquez, Members of
Congress, and national leaders from across the country this
September for CHCI's Hispanic Heritage Month Events in
Washington, D.C. Early bird registration is available now
through June 30, 2010.

CHCI's 2010 Public Policy Conference will be held September


12-14 in its NEW LOCATION at the Ronald Reagan Building and
International Trade Center and will feature expert plenary and
summit sessions on the most important issues facing the
Latino community and the United States.

The 33rd Annual Awards Gala, with celebrity host from CNN,
Soledad O'Brien, honors the contributions made by the
Hispanic American community and highlights the most
distinguished Latino pioneers through its annual awards while
raising money for CHCI's award-winning educational and
leadership development programs for Latino youth. LOOK FOR
CHCI'S HONOREE ANNOUNCEMENT ON JUNE 15, 2010.

Don't miss your chance to save money and be a part of the


hallmark events for Hispanic Heritage Month.

Register Now!!

Call for Submissions: Disney | ABC Television


Group's 2011 Writing Program
Disney | ABC Television Group is now accepting applications for
the 2011 Writing Program. Celebrating its 20th year, the
Writing Program gives participants the opportunity to hone
their craft and jumpstart their careers through intensive
workshops, seminars and personalized mentoring with creative
executives from ABC Entertainment, ABC Studios, Disney
Channel, and ABC Family. Participants also receive a salary for
a one-year period.

Thus far, staffed 2010 Writing Program participants include


Denise Hahn (Grey's Anatomy), Zahir McGhee (Private
Practice), Gina Monreal (Brothers and Sisters) and Phononzell
Williams (Detroit 187). Writing Program alumni include Bryan
Oh ('07) who is CoProducer on ABC's upcoming Body of Proof,
George Mastras ('05) who is Producer on the critically-
acclaimed Breaking Bad, and Jane Espenson ('92) who most
recently served as Executive Producer of Caprica.

Applications and detailed submission guidelines for the Writing


Program can be obtained at
www.disneyabctalentdevelopment.com. The deadline for
applications is July 1, 2010.

Q&A Guide to Arizona's New Immigration


Law: What You Need to Know About The
New Law and How It Can Impact Your State

Last week Arizona Governor Jan Brewer met with President


Obama to discuss border security and Arizona's controversial
new immigration law SB 1070. Barely a month after passage
of SB 1070, both opponents and proponents are attempting to
assess the impact the new law may have on residents of
Arizona-citizens and immigrants alike. At the same time,
approximately 22 states (at last count) are considering similar
legislation. Multiple lawsuits have been filed challenging the
constitutionality of the law, opponents are mounting a boycott,
and numerous polls show that a majority of the public both
supports the Arizona law and comprehensive immigration
reform.

The Immigration Policy Center has developed a Q&A Guide to


Arizona's New Immigration Law. This guide provides key
answers to basic questions about Arizona's law - from the
substance of the law and myths surrounding it to the legal and
fiscal implications. As other states contemplate similar
legislation, knowing the answers to basic questions about
Arizona's law will prove to be critically important in furthering
the discussion.

To view the guide in its entirety see:


Q&A Guide to Arizona's New Immigration Law (IPC Special
Report, June 2, 2010)

More Events For Your Consideration


August 19-25, 2010
Chinese 6 Mann Cinemas, Hollywood, CA

Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

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HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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