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Understanding the requirements of working to brief

Formal Brief
A formal brief is a document written in a way that contains in depth
detail information about the product the client wants, this brief
describes what the client wants and explains the best way to achieve
the set criteria.

Advantages of a Formal Brief

 The main advantage is the fact the document is clear in its
description and is easy to understanding
 A formal brief creates a structure for the client and employee
to work around making a budget and deadline easier to create

Disadvantages of a Formal Brief

 The employee and company may have creative differences as a
formal brief is very strict to follow
 If something goes wrong behind the scenes it will cause of all
production to stop often costing time and money to the

Informal Brief
An informal brief is not a documented brief and is often the client
addressing the employer in a verbal manner, the brief usually
doesn’t go into extreme detail and it's just basic information that’s
usually discussed.
Advantages of an Informal Brief
 In a formal brief it is much easier for an employee and client to
discuss ideas and come to a mutually agreed conclusion of
what they each think is right
 An employee often feels less stressed working under these
kinds of briefs as they feel like they have more creative liberty

Disadvantages of an Informal Brief

 These kinds of briefs often don’t go into enough detail as they
are only communicated verbally which may lead to an
employee misinterpreting the client's ideas
 These briefs usually tend to not have clear deadlines or budget

Tender Brief
A tender brief is when a client announces a that they need a brief
made and when noticed, production companies tend to produce
briefs and present them to the client, these briefs often feature
some basic information about the product and its deadline and

Advantages of an Tender Brief

 A tender brief can be useful as the people who answer it
usually have more experience than the client in making the
desired product and can therefore come up with better ideas
than the client than could be quicker and more cost efficient
 If the client gets a lot of responses, they will have a large choice
of candidates to choose from

Disadvantages of an Tender Brief

 This type could waste the employee and clients time if you
don’t get picked


Commission Brief
A commission brief is when a company hires a small indepentant
company to make a product based off of the ideas the larger
company already has
Advantages of a Commission Brief
 The client is clear with what they want you to do and you have
been giving the right equipment to do it
 If you make a good enough product the client might hire you
for more tasks

Disadvantages of a Commission Brief

 The client may not have a big enough role in the pre-
production leading to the smaller company making something
that may not align with the client's original vision
 The smaller company may feel stressed working on a product
this big as it could be there first time

Contractual Brief
A contractual brief is a legal document which outlines the services
the employee owns the client, and how the employee should go
about completing them, it also features the deadline and budget.

Advantages of a Contractual Brief

 The contractual brief tells the employee the exact
requirements for the client and some ways to achieve them
 The contract protects both parties involved from any legal
Disadvantages of a Contractual Brief
 The employee has practically zero leeway as soon as the
contract is signed as the contract is set in stone
 It is very hard for the employee to leave the contract is they
believe the task is too hard to complete