Republic of the Philippines

Department of Education
REGION VII – CENTRAL VISAYAS
Schools Division of Cebu Province

PERPERTUAL SUCCOUR ACADEMY,INC.

Malabuyoc, Cebu

Teacher-made Learner’s Home Task

WEEK 2

Grade/Section: Grade 11 Date: _______________

Subject Area: Oral Communication Time Allotment:_______

I. MELC COMPETENCY CODE

Differentiates the various models of
communication

II.OBJECTIVES
Knowledge:
identify the three standard communication models;
Skills:
differentiate the various models of communication
Values/Attitudes:
Reflect on your learning on the principles of speech delivery.

III.SUBJECT MATTER
Models of Communication
Readings:

“Communication is a skill that you can learn. If you’re willing to work at it, you can rapidly
improve the quality of every part of your life.” -Brian Tracy-
Communication models describe the process of communication, visually show the relationship
among variables and help find and correct communication problems.
What are the three standard models of communication?
1. Linear Model of Communication (Transmission Model)
The linear model was the first kind of model that experts have made to understand the process of
communication. It has improved and has been updated over the years. The following are the
remarkable characteristics of the linear model:

1) Unidirectional - Linear model is one-way communication where the speaker sends

messages to the receiver with or without effect. Senders can only transmit messages
while receivers can only receive the messages. This model of communication applies to
mass communication.
2) Simple - This model presents a simple communication acts because the transmission of
message shows only the beginning and the end and that there is no interchanging of roles
between the sender and receiver.
3) Persuasion not Mutual understanding This model shows the one-way direction of
communication which promotes advice and influence rather than mutual understanding
 between receiver and sender.
The first three characteristics emphasize the lack of feedback in this model which has been
criticized as a missing element in the communication process

4. Values psychological over social effects:

This model focuses more on the psychological effects (such as understanding the messages)
rather than the social effects (like building the relationship among communicators).
The Shannon-Weaver model (1949), also known as the transmission model and the mother of all
communication models is one best example of a one-way or linear process of communication
consisting of five elements (see diagram below) which have been criticized for missing one
element in the communication process, feedback.

In module 1, all the elements were discussed and will be elaborated further in the next module.
But the Shannon-Weaver Model acknowledges only 5 elements in the linear process and noise is
a kind of disturbance coming from people, the environment, internal knowledge, beliefs, etc.
which hinders the receiver from getting and understanding the message.
The Shannon-Weaver Model illustration above shows the characteristics of the Linear Model of
Communication. First, as shown in the direction of the arrow, it is a unidirectional or one-way
direction where the speaker sends messages to the receiver with or without effect. Second, it is
simple as it only shows beginning and end of communication, but there is no interchanging of
communication roles between communicators. The first two characteristics emphasize
persuasion and understanding the message rather than mutual understanding and social
relationship.

Transactional Communication Model

The Transactional Model of Communication illustrates how the sender and receiver take turns in
conveying and receiving messages and are called as “communicators.”
The sender and receiver’s roles are reversed each time sending and receiving messages occur at
the same time. Since both sender and receiver are necessary to keep the communication alive in
Transactional Model, the communicators are also interdependent to each other. Thus, if the
receiver is not listening to the sender, Transactional Communication is not possible.
Frank Dance (1967) introduced the Helix model that best illustrates the Transactional Model by
showing how the development of communication is based on previous experiences or behaviors
as well as how the knowledge-base of a person deepens and expands throughout life. He
emphasized, “that communication while moving forward is at the same time coming back to
itself and being affected by its past behavior…” Dance’s model also shows how the external and
internal factors that are learned throughout life influence the person’s understanding of a
message.

The characteristics of Transactional Model

1. Communication evolves from the very first day (origin) until the existing moment.
2. Communication is largely dependent on its past.
3. Concept of time.
4. Communication process is the product of what we learned.
So to put it in simple terms, Transactional Model of Communication involves three principles:
1. people send messages continuously and simultaneously
2. communication events that have a past, present, and future, and;
3. participants play certain roles in the conversation.

B. EXERCISES FOR SKILLS/ ANALYSIS USING HOTS FOR CONTENT

SUBJECTS EXERCISE 1

DIRECTIONS: SINGLE CHOICE

1. Which proponent of the communication model says that Communication is linear?

a) Schramm Model
c) Shannon-Weaver
b) Charles Osgood's Model
d) Dance

2. This theorist refers transmission model of Communication as that involves signal.

a) Shannon-Weaver
c) Schramm
b) Charles Osgood's
d) Dance

3. It is the medium that transmits the signal from the transmitter to the receiver.

a) The channel
c) receiver
b) messenger
d) television

4. The is to whom the message is intended to be sent.

a) the channel
c) sender
b) The receiver
d) barrier

5. He showed Communication as a dynamic or two-way process in which there is

interactive relationship between the source and the receiver of the message.

a) Osgood
c) Shannon
b) Schramm
d) Weaver

6. The following elements are added to the Transactional Model, EXCEPT:

a) nonverbal communication
c) context
b) feedback
d) meaning

7. Transactional Model says people can be both sender and receiver, is proposed by:

a) Osgood
c) Shannon
b) Schramm
d) Weaver

8. Communication is

a) verbal only
b) from ONLY one to many only
c) transmission of information with passive recipients
d) a process

9. Which of the following is NOT true of the Shannon Weaver Model of

Communication?
a) message does not consist of written and spoken words
b) the model does not introduce the concept of noise.
c) It is a two-way process
d) all of the above

10. The following are the main elements of Wilbur Schramm's simplified
communication model (1954), except;

a) barrier
c) channel
b) speaker / Source
d) receiver

C. EXERCISES II

TRUE or FALSE: Write T if the statement is True and if the statement

is False.

_________ 1. Communication models describe how the process of

 communication, show the relationship among variables and help
find and repair problems in communication.
__________2. Frank Dance introduced the Linear Model of Communication.
__________3.Convergence Model of Communication is concerned more on
persuasion rather than mutual understanding.
__________4. The term unidirectional feature of communication means
communication is a two-way process.
__________5. Transactional model shows the important roles of the sender and
receivers as communicators as they reverse roles.
__________ 6. Helical Model of communication is an example of Transactional
Model of communication.
__________7. Wilbur Schramm believes on the commonality of experience
between sender and receiver.
__________ 8. Field of Experience is found in Interactive Model of
Communication.
___________9. When the sender and receiver share the background or field of
experience, Linear Model of communication is depicted.
_________10. Interactive model supports the idea that there is a never-ending
process of communication and feedback when communicators
exchange messages in role-switching manner.

ASSIGNMENT:

Single Choice: Choose the correct answer. Write on the blank provided.

______________1. This communication model illustrates how the sender and receiver take turns
in conveying and receiving messages and are called as “communicators.”

a) Linear b) transmission c) transactional d) interactive

_______________2. Frank Dance introduced the Helical model under this model of
communication.

a) Linear b) transmission c) transactional d) interactive

______________3. The characteristic of the communication model such as “communication

evolves from the very first day until the existing moment is high:”

a) Linear b) transmission c) transactional d) interactive

______________4. Feedback is seen as an important part of this communication model to ensure

that communication takes place.
a) Linear b) transmission c) transactional d) interactive

_____________5. This Transactional Model that shows the development of communication on

how the knowledge-base of a person deepens and expands throughout life is introduced by:

a) Wilbur Schramm
c) Frank Dance
b) Shannon-Weaver
d) Wilbert Schindler

_____________6. When a communication is affected by the society, culture, situations,

psychological or sociological events or experiences of the sender and receiver this element is
known as:

a) Channel c) feedback b) Field of experience d) context

_____________7. In this model of communication, the roles of the sender and receiver are
reversed each time sending and receiving occurs at the same time.

a) Linear b) transmission c) transactional d) interactive

____________8. This model of communication is also called as “convergence model of

communication.”

a) Linear b) transmission c) transactional d) interactive

____________9. He emphasized that communication is a one-way process where the speaker

sends messages to the receiver with or without effect.
a) Frank Dance
c) Wilbert Schindler
b) Wilbur Schramm
d) Shannon-Weaver

____________10. These characteristics emphasize the lack of feedback in the Linear Model of
Communication, except:

a) It is a simple communication act

b) has one-way communication
c) It values psychological more than social effects
d) It focuses on persuasion rather than on mutual understanding.

Prepared by:

MS. CRISTAL E. BERO

Perpetual Succour Academy, Inc.
Poblacion Dos, Malabuyoc, Cebu