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Volume 8, Number 24 March 25, 2010

Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic First of all, if we can help you with you Cinco de Mayo
marketing plans please give me a call. Secondly, we've got a
Adver tising Needs quote in this issue that nearly 600 years old - but more
We are the Experts relevant than ever. Enjoy.

In this issue

Now is the time to finalize your Cinco de Mayo marketing efforts


Greening of America Must Include Latinos
The State of Hispanic Print 2010, a speech and analysis by Kirk
Whisler, given at the NAHP Convention in Albuquerque, NM
The complete 2010 José Martí Awards from the NAHP
Convention in Albuquerque
Latino Print Network works with 10 Important Things That Are Happening Within Hispanic
over 625 Hispanic publications in Publications
180 markets nationwide with a FOR LATINOS IN 2010, THE WORD IS ACCOUNTABILITY
combined circulation of NORTH AMERICAN ACADEMY OF SPANISH LANGUAGE
19 million. EXPRESSES SOLIDARITY WITH CHILEAN PEOPLE
Click here or phone More Events for your consideration
760-434-7474 x171 or x177
or email Abraham Issue quote
@LatinoPrintNetwork.com "Be not angry that you cannot make others as you
with your needs. wish them to be, since you cannot make yourself
as you wish to be." ~Thomas à Kempis, Imitation
of Christ, c.1420
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!

Our Goal
Latino Print Network's goal with each issue is for you to say at
Cal State San Bernardino will least once "I didn't know that".
host its first Latino Education
and Advocacy Day, or LEAD, Podcasts
conference for educators and Check out HM101 Podcasts. We keep the podcasts short and
advocates on Monday, March 29, insightful on various aspects of Hispanic marketing and the
2010. Speakers include Dolores
community. We've interviewed over 50 media, marketing and
Huerta, Sylvia Mendez and Juan
community leaders to provide you with their insights.
Sepulveda.
Click here for more info.
Un abrazo,

Kirk Whisler
Executive Editor

Now Is The Time To Finalize Your Cinco de


Mayo Marketing Efforts
The National Cinco de Mayo celebrates the legendary Battle of Puebla on
Association of May 5, 1862, in which a Mexican force of 4,500 men faced
Latino Independent 6,000 well-trained French soldiers. The battle lasted four
hours and ended in a victory for the Mexican army under Gen.
Producers' 2010 Ignacio Zaragoza. Along with Mexican Independence
Convention, with Day on Sept. 16, Cinco de Mayo has become a time to
the theme celebrate Mexican heritage and culture in the United States.

Navigating in a
Source for the following statements: 2008 American
Sea of Change, Community Survey 1-Year
will be held April Estimates, Selected Population Profile in the United States:
9-11 at Loews Mexican http://factfinder.census.gov

Santa Monica Beach 30.7 million


Resort. Number of U.S. residents of Mexican origin in 2008. These
residents constituted 10 percent of the nation's total
This event is a GREAT population and 66 percent of the Hispanic population.

place learn, grow and,


52.4%
most importantly, network
within the Entertainment Percent of Mexican-origin people who are male.
Industry. If you have film,
19.04 million
TV, video, or documentary
Number of people of Mexican origin who lived either in
projects this is where you California (11.26 million) or Texas (7.78 million). People of
want to be. Mexican origin made up nearly one-third of the residents of
these two states.

25.7
Median age of people in the United States of Mexican descent.
This compares with 36.9 years for the population as a whole.

695,000
Number of Mexican-Americans who are U.S. military veterans.

1.4 million
Number of people of Mexican descent 25 and older with a
bachelor's degree or higher. This includes about 395,000 who
have a graduate or professional degree.

35%
Among households where a householder was of Mexican
origin, the percentage of married-couple families with own
children younger than 18. For all households, the
corresponding percentage was 21 percent.

LUIS VALDEZ's 4.1


landmark stage play, Average size for families with a householder of Mexican origin.
"ZOOT SUIT" is set to The average size of all families is 3.2 people.
open in Mexico City
on April 29, 2010. 16%
Percentage of employed civilians 16 and older of Mexican
Luis Valdez directs the National
heritage who worked in managerial, professional or related
Theatre Company of Mexico occupations. In addition, 25 percent worked in service
(CNT) in what will be the first occupations; 21 percent in sales and office occupations; 17
Chicano play ever produced by percent in construction, extraction, maintenance and repair
the national company. Alma occupations; and 19 percent in production, transportation and
Martinez, who appeared in the material moving occupations.
original stage and film, brought
$40,647
the project to the CNT and
Median income in 2008 for households with a householder of
serves as US-Mexico Project Mexican origin. For the population as a whole, the
Coordinator. corresponding amount was $52,029.
FACEBOOK: Zoot Suit
(Compañía Nacional de Teatro) 23%
Poverty rate in 2008 for all people of Mexican heritage. For
the population as a whole, the corresponding rate was 13
percent.

70%
Percentage of civilians 16 and older of Mexican origin in the
labor force. The percentage was 66 percent for the population
as a whole. There were 14 million people of Mexican heritage
in the labor force, comprising 9 percent of the total.
The All-in-One
Translation, Editing & 51%
Percentage of householders of Mexican origin in occupied
Design Service.
housing units who owned the home in which they lived. This
Get the service you need
compares with 67 percent for the population as a whole.
from an experienced
publication translation 11.3 million, or 37%
service; contact Number and percentage of Mexican-origin people who are
transedita@live.com foreign-born; 2.5 million of them are naturalized citizens.
or go to Among the population as a whole, 12 percent are
foreign-born.
www.transedita.com
76%
Percentage of Mexican-origin people who speak a language
other than English at home; among these people, 38 percent
speak English less than "very well." Among the population as
a whole, the corresponding figures were 20 percent and 9
percent, respectively.

Trade With Mexico


$305.5 billion
The value of total goods traded between the United States
and Mexico in 2009. Mexico was our nation's third-leading
trading partner, after Canada and China. The leading U.S.
The 2010 International export commodity to Mexico in 2009 was light oils and
Latino Book Awards preparations (not crude) from petroleum and bituminous
will be held May 25, materials ($4 billion); the leading U.S. import commodity
2010 at the Jacob from Mexico in 2009 was crude oil from petroleum ($22.12
Javits Convention billion).
Center in New York. Source: Foreign Trade Statistics
http://www.census.gov/foreign-trade/statistics/highlights
Phone 760-434-4484
/top/top0912yr.html and http://www.usatradeonline.gov
about attending or
sponsoring this Businesses
important event. Source for statements in this section: Hispanic-Owned Firms:
2002 http://www.census.gov/prod/ec02/sb0200cshisp.pdf
701,078
Number of firms owned by people of Mexican origin in 2002.
They accounted for more than 44 percent of all
Hispanic-owned firms. Among these Mexican-owned firms,
275,896 were in California and 235,735 in Texas. The Los
Angeles-Long Beach-Riverside, Calif., combined statistical
area had 174,292.

$96.7 billion
Sales and receipts for firms owned by people of Mexican
origin in 2002.

116,290
Number of firms owned by people of Mexican origin in the
The National construction sector in 2002, which led all sectors.

Association of Hispanic Mexican Food


Publication's José Martí $100.4 million
Product shipment value of tamales and other Mexican food
Awards are the largest specialties (not frozen or canned) produced in the United
Latino Media Awards States in 2002. Source: 2002 Economic Census
http://www.census.gov/econ/census02/guide/INDRPT31.HTM
Click here for the 2010
Award Winners $48.9 million
Product shipment value of frozen enchiladas produced in the
United States in 2002. Frozen tortilla shipments were valued
even higher, at $156 million.

381
Number of U.S. tortilla manufacturing establishments in 2007.
The establishments that produce this unleavened flat bread
If you are interested in the employed 15,160 people. Tortillas, the principal food of the
Entertainment Industry, Aztecs, are known as the "bread of Mexico." One in three of
consider joining the National these establishments was in Texas.
Association of Latino Source: County Business Patterns: 2007
Independent Producers. For http://www.census.gov/Press-Release/www/releases/archives
10 year NALIP has helped
/county_business_patterns/014105.html
thousands of Latinos gain access
and power within the
Entertainment Industry. The Greening of America Must Include Latinos
organizations serves producers,
directors, writers, and all other
behind the camera professions. By Mickey Ibarra
For more information about
becoming a member click While most Americans are concerned about the growing
here. Regular memberships are environmental threat of climate change, there is one
as low as $50 and student demographic group that is disproportionately affected: the
memberships only $20. Latino community. Currently the nation's largest and fastest
growing minority, Latinos represent 15% of the total
population and reside primarily in urban areas more impacted
by environmental damage.

In a groundbreaking report issued by the National Resources


Defense Council (NRDC) in 2004 entitled "Hidden Danger:
Environmental Health Threats in the Latino Community,"
researchers highlighted the fact that 91% of Latinos in the
U.S. live in metropolitan areas where polluted air may
increase the risk of illnesses, including asthma and cancer.
Air quality is not the only risk factor facing Latinos. Lack of
safe drinking water, closer proximity to environmental hazard
Be sure to mark your
sites, coupled with inadequate access to healthcare, has made
calendar for the NAHP the Latino population more vulnerable to the impact of
2011 Convention: environmental pollution.

Orlando, Fla Research has shown that Latinos care deeply about the
environment and the threat of global warming and want to be
October 12-15, a part of implementing clean energy solutions that not only
2011 help the environment but create green jobs as well.
According to a recent survey from Bendixen & Associates
commissioned by The Sierra Club, "more than 80 percent of
Latino voters said that energy and environmental issues have
'a lot' or 'some' impact on the quality of life and health of
their families." Furthermore, 93% of Latinos polled agreed
with a statement that they have a moral responsibility to take
care of the earth. These and other surveys show that Latinos
are eager to play a role in the green workforce, not only to
help lift their families from poverty but also to contribute to
the social fabric of this nation in a meaningful way.

When President Obama signed the American Recovery and


Reinvestment Act (ARRA) and the American Clean Energy and
Security Act (ACES), the Administration predicted that the
For you to learn more economic recovery program could create or save as many as
about the values of 2.5 million green jobs. A majority percentage of these could
Hispanic Publications come in the form of entry-level green jobs that don't require a
Latino Print Network college degree. Additionally, an estimated $500 million of
stimulus funding will be directed toward green job training, to
has done an 80 page
help retrain and place former workers in job industries like
study entitled The manufacturing and autoworkers, whose jobs have been
Strengths of Hispanic disproportionately affected by the economic downturn.
Owned Publications
The study details through For Latino workers, this could be an important opportunity.
interviews and research the 29 As a community, Latinos have been hard hit by the nation's
key values Hispanic Publications economic woes. In January of this year, the unemployment
offer to those wanting to reach rate for Latino households was an estimated 12.6 percent,
the Latino community. compared to 8.7 percent for non-Latino Whites. Latinos are
Click Here To Get The also chronically underemployed and more represented in blue
FREE 80 Page Study collar jobs, including the construction and manufacturing
industries.
The 2009 Hispanic What could the emerging green collar market mean to
Print Trends & Latinos? In states like California, where Latinos make up
Analysis 36% of the population, stimulus funding could attract as
much as $18.5 billion in investments and create 175,000 new
Click here for the jobs this year, with a substantial portion of those jobs likely to
go to Latinos.
most comprehensive
annual analysis of As Labor Secretary Hilda Solis, who championed the Green
Hispanic Print Jobs Act as a Congresswoman in California noted: "Clean
energy and the jobs it creates will be absolutely critical to that
anywhere.
new foundation to create a stronger economy, and something
that the Latino community will be a part of."
For more indepth research
please call Kirk Whisler,
And, contrary to the inflammatory rhetoric of the
Latino Print Network,
anti-immigration reform right, that money is not more likely
760-434-1223,
to be siphoned out of the country. Latinos contribute more
kirk@whisler.com
than $418 billion annually to the U.S. economy and lead the
growth in new small businesses among all U.S. demographic
groups. We are a vital component of economic growth in this
nation.

A recent panel discussion on Capitol Hill hosted by the Latino


Leaders Network focused on Latinos and the green economy.
Moderator Mark Magaña, Executive Director of the National
Latino Coalition on Climate Change, noted "As climate change
poses significant challenges and opportunities for low-income
and minority communities, national Hispanic organizations
started to come together a couple of years ago to form the
National Latino Coalition on Climate Change.

Led by the National Puerto Rican Coalition, the Labor Council


Need A for Latin American Advancement, and the Hispanic Federation,
we are working collaboratively to ensure that Latinos have an
Quality Portrait for integral voice on the national dialogue on climate change."
your business,
With the pro-active outreach of The National Latino Coalition
restaurant or family?
on Climate Change and its partners, Latinos are emerging as
Ignacio Gomez has over a new and important constituency in the effort to create
250 satisfied clients. green-collar jobs, clean up the environment and curb global
warming. The green movement must redouble their efforts to
Call Ignacio Gomez at
include the Latino community to achieve its goal of saving our
818-243-2838 planet.

The State Of Hispanic Print 2010


Hispanic Zip Profile USA By Kirk Whisler
offers you a totally different
way to market to Latinos.
We have been plotting the trends of Hispanic Print for nearly 30 years
Not merely the number of
Latinos in a zip code and a and have seen many interesting trends over the years. For several
few basic characteristics, but decades it was non-stop growth every single year. The last several
over a thousand pieces of years have been the hardest every for publications as a whole, and for
GREAT data. For example Hispanic publications many categories have seen negative trends for
target Hispanics by five the first time ever.
comprehensive levels of
language skills with the
detailed LPN Spanish Index.
Hispanic Print generated $1.13 BILLION in ad revenue amongst its
Call Kirk at 760-434-1223 for 1,841 publications in 2009. We know that's a positive, as are many other
more information. trends for Hispanic Print. The following trends are some of the highlights
from Latino Print Networks annual analysis on Hispanic publications for
2009. It includes comparisons with previous years to plot meaningful
NEED PRINTING? trends.
Wholesale printing and
Daily Hispanic Newspapers
mailing services.
The last few years have been roughest on dailies, especially Spanish
Great prices! language dailies. Here are some of the trends:
Great Quality!
Fast Turn-a-round! 2005 was the peak year with 42 Hispanic dailies
In 2009 there were 25 Hispanic dailies in the USA or Puerto Rico
Give us a call: No segment has lost more ad revenue than Hispanic dailies, a
951-677-0017 or email: drop of 46.6% since 2005
pleasequote@yahoo.com
Dailies now account for 29% of all Hispanic Print ad revenues

Weekly Hispanic Newspapers


Hispanic weeklies are doing much better and are a bright spot in
Hispanic Print.

2009 is the peak year with 428 Hispanic weeklies, up from 350 in
2005
Combined ad revenues have GROWN 11.4% since 2005
Weeklies now account for 34% of all ad sales, first time weeklies
have passed dailies
Hispanic owned weeklies are, as a whole, holding solid when
they're driven by LOCAL ad revenues

Local Magazines
With local Latino magazines there are also some bright spots, as well as
areas of concern.

2008 was the peak year with 302 Hispanic local glossy &
newsprint magazines
2008 was the peak year for ad revenues, but while local glossy
magazines have seen a 27% drop, newsprint publications have
remained stable and account for 8% of all ad revenue
Hispanic owned weeklies like El Aviso, El Especial, and El
Clasificado are key segments to watch
Need Great Artwork National Magazines
For Your Marketing After dailies, national weeklies are suffering the most.
Efforts?
2008 was the peak year with 164 national Hispanic magazines
Ignacio Gomez has (International magazines are a separate category)
created 150+ magazine At the end of 2009 there were 136 national Hispanic magazines
covers; 625+ Ad revenues dropped 27% this past year, but still account for
illustrations for 13% of all ad revenues
marketing campaigns; A bright spot would be People en Español that has seen their
40+ movie and theater circulation grow every year
posters; and hundreds
Employment
of other images.
While the overall employment numbers may be down, Hispanic
publications still employ the vast majority of Latinos working in English
or Spanish in the media in the United States.

2007 was the peak year for employment with Hispanic


Publications with a total of 17,354 employees
In 2009 11,275 people were employed in Hispanic Print
Hispanic Print employees 3,348 journalists, more than double
Call Ignacio Gomez at employed in all other U.S. media combined.
818-243-2838
Audited Publications
We have the PERFECT One of the great strengths of Hispanic Print is the very large number of
Vehicle for you to reach audited publications. The Hispanic publications that are doing all this
Ad Agencies, Media hard work to be audited deserve more attention from advertisers.
Buyers, Hispanic Media &
2007 was the peak year for audited publications with 211
Marketing Firms
In 2009 168 Hispanic publications were audited
Audited circulation has remained very solid at a combined 15.9
million
Hispanic owned publications are the most solid segment here

10 Important Things That Are Happening


Within Hispanic Print

A variety of trends are effecting Hispanic publications in


positive ways. Hispanic Print has many strengths and delivers
some great audiences. The following are some of the
currently most meaningful aspects of Hispanic Print:

The 2010 Hispanic Marketing 101 #1 Readers Trust Hispanic Print


Yearbook is a 176 page book with 94% say their Hispanic publication is the best or a good
over 50 articles on Hispanic source for SHOPPING INFORMATION.
media, Marketing to Latinos, the 29% say it's the best source.
Audiences that make up the Only 5% prefer other sources.
Hispanic market, current trends in With mainstream dailies only 51% of the readers say
media. the ads are very or somewhat useful
40 advertisers are #2 The Hispanic Audience is Bilingual
already in - you 68% of Hispanics are bilingual

should consider #3 Hispanic Publications Are Becoming Minority


joining them Certified

Call Abraham at Hispanic owned newspapers and local magazines are


760-434-7474 x171 or email the cornerstone of Hispanic Print
Abraham with your needs. This is becoming key for approaching key corporations,
governmental agencies, as well as a great way to
Sign up for Hispanic Marketing 101 segment yourself from other media
podcasts
In the next five years this will be one of the five most
important ways to increase ad sales

#4 Smart Hispanic Publications Own Zip Codes Not


Markets

In 2010 it's more likely to be profitable from 'owning' a


handful of zip codes than to have a small circulation in a
dozens or hundreds of zip codes
Success Hispanic publications need to be in both PRINT
and ONLINE in these zip codes

#5 Hispanic Print Readers Are Online


The Big Winner The readers of Hispanic Print represent the largest segment of
Spanish Speakers on the Internet: 71% of the readers of
at the 2008 Tony's is now
Hispanic Print have the Internet in their home and another
slated to be a movie
8% access the internet outside the home on a weekly basis
(based on the 2009 National Hispanic Readership Study of
9,603 readers of Hispanic Print)

#6 Hispanic Publications Are Now Auditing Their


Online Efforts

Circulation audit companies now include auditing of


Join Our List online publications and their websites
Within the next twelve months advertisers will start
demanding this information

#7 Hispanic Print Readers Are Younger

The average age for readers of Hispanic newspapers is


35.5 - almost the same as Univision is in prime time
The average age for most mainstream dailies is in the
low 50s

#8 The Leaders of Hispanic Print Are Working Together


"If you want to go QUICKLY, go ALONE. If you want to go FAR,
go TOGETHER." -Al Gore

The recent National Association of Hispanic Publications


Convention in Albuquerque showed the depth of leadership
that Hispanic Print has. In coming months you will hear more
of these Hispanic Print leaders speaking out on how Hispanic
Print is DIFFERENT than Mainstream Print and other media.

#9 Better Times Are Ahead


While the last few years have been tough, ethnic markets will
be amongst the first to rebound - in particular the Hispanic
market because it is the fastest growing in the USA.

The State of Hispanic Print 2010


Click here for The State of Hispanic Print
power point presentation that Kirk Whisler
gave at the 2010 NAHP Convention in
Albuquerque

For more indepth research please call Kirk Whisler,


Latino Print Network, 760-434-1223, kirk@whisler.com
The complete José Martí Awards From the
NAHP Convention In Albuquerque

This was the most exciting series of NAHP José Martí Awards
in a number of years. Between last Thursday and Saturday a
total of 222 Gold, Silver and Bronze awards were given out to
50 different Hispanic publications across the USA.

Click here for a complete list of The


2010 José Martí Awards

We hold that both local and national advertisers give the


respect that these awards deserve - and give these
publications extra attention in upcoming ad buys.

FOR LATINOS IN 2010, THE WORD IS


ACCOUNTABILITY
It's Time to Get Immigration Reform Done

Washington, DC-Today the White House is holding a meeting


with community-based organizations who are focused on
achieving immigration solutions. Later in the day, President
Obama will meet with Senators Charles Schumer (D-NY) and
Lindsey Graham (R-SC) to discuss their plans for bipartisan
immigration reform legislation. The following is a statement
from Clarissa Martínez De Castro, Director of Immigration and
National Campaigns at NCLR (National Council of La Raza),
the largest national Latino civil rights and advocacy
organization in the United States:

"For the president, the pressure is on and the need is great.


Latino voters are demanding accountability. We want to see
concrete action and a commitment to moving forward on
legislation before the November elections-and not just
another meeting to discuss the issue or check the box saying
that the president is serious about immigration reform.

"We must do everything we can to get our economy back on


track, and doing so includes passing immigration reform that
levels the playing field for all workers and restores dignity and
the rule of law to our system. The president has
acknowledged that we must fix our broken immigration
system, and he promised, to do so, but we have not seen
much action to accompany his words. It is significant that he
is putting a series of immigration-related meetings on his
schedule this week, but these need to result in actually
advancing bipartisan legislation.

"If the president and Congress move forward, immigration


reform would be a prime motivator of Latino civic participation
this fall. The millions of Latinos who voted for the first time in
2008, and those who went through the arduous citizenship
process to get that privilege, need to see that participating in
the democratic process means something. Many had the
expectation that their vote would help speed up the day when
we got serious immigration reform enacted and now their
patience is wearing thin. We must not lose momentum or let
the Latino community's unprecedented civic engagement
wither. As we look toward November, we don't care what
party people vote for, but we do care that people vote and see
that their vote has meaning and leads to action. Therefore,
both parties have much to gain by advancing immigration
reform and solving this vexing national problem that has
special significance for Latino voters.

"Now is the time for elected officials in both parties to stand


up and be counted. Our nation has waited more than 20 years
for a solution to our broken immigration system, and the
entire Latino community is paying the price. Our leaders know
what needs to be done, and it's time for them to demonstrate
they have the courage and commitment to do it. And we
know that voters, including Latino voters watching this issue
closely, will hold them accountable, whether for avoidance or
for obstruction. From a policy, political, and moral
perspective, the time to act is now."

NORTH AMERICAN ACADEMY OF


SPANISH LANGUAGE
EXPRESSES SOLIDARITY WITH CHILEAN
PEOPLE

V Congress of Spanish Language Cancelled;


Academy had prepared significant participation

The North American Academy of the Spanish Language (ANLE


per its Spanish acronym) has expressed its solidarity with the
Chilean people and especially with the Chilean Academy of the
Language in the aftermath of the earthquake that shook the
sister republic. The Chilean Academy was going to host the V
International Congress of the Spanish Language (CILE) in
Valparaíso in early March.

"We send our heartfelt feelings of solidarity to the people of


our sister nation and our wishes for their speedy recovery
from the ravages of the earthquake," said Gerardo
Piña-Rosales, President of ANLE. "In addition to the human
and material losses, we regret very much that the Congress in
Valparaíso was cancelled."

In fact, Piña-Rosales and seven other ANLE members were


preparing to travel to Chile, when the earthquake struck, and
some of them had already arrived. They all returned without
incident.

A Significant Presence
The delegation from ANLE, whose Academy has witnessed
unprecedented dynamism recently, had prepared
presentations and other forms of participation that deserve to
be communicated.

Piña-Rosales was going to chair a panel at the Congress on


the subject of Migrations and the Communications Media. The
Academy was also going to present the first parts of the book
Gabriela Mistral y los Estados Unidos (Gabriela Mistral and the
United States) in recognition of the fact that the Chilean
writer of world renown had spent her last years in the United
States, where she died. The book will appear in late March.

ANLE believes that the book is of keen interest not only to the
lovers of the Chilean poet's work, but also to scholars, given
that it contains the results of new original research. ANLE has
sent the cover, the index and the introduction so that they
can be included in the web page of the Congress.

As for publications of the Association of Academies of the


Spanish Language, ASALE, which coordinates the joint
projects of the Academies, ANLE, through its special
committees, collaborated on the writing of the Nueva
Gramática de la lengua española (New Grammar of the
Spanish Language) and the Diccionario de americanismos
(Dictionary of Americanisms). A talk on El español in
telenovelas (Spanish in Soap Operas) that Academician Jorge
I. Covarrubias was to give will be published on the website of
the Congress.

ANLE, through its Spelling Committee, had already begun to


collaborate on this project. Suggestions of this committee on
the first chapter of the work, a pillar of the Spanish language,
were going to be presented at the Congress.

A Virtual Congress
Given the importance of the Congress and of the
presentations of all the academies, the option of holding a
virtual congress was raised so as to take advantage in some
way of the work of those who planned to participate and the
funds invested. Because of the difficult circumstances in Chile
and the return of the majority of the participants, it was
possible to gather only some interviews, roundtables and
presentations, now available at http://blogs.elpais.com
/papeles-perdidos/congreso-de-la-lengua-espanola.html

More Books For Your Consideration


Important Events
To Plan For?
e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com

Please feel free to forward this newsletter on to others who


may find it useful. Please unsubscribe if you no longer wish to
receive it. Trouble vewing this e-mail? Read it on the web.
HM101 Thank you.

Sinceramente,

Kirk Whisler
Hispanic Marketing 101

email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com

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