Umaimah Hameed

Tasks Done Comment

Research ● Include a wide range of example adverts for Well done - a nice
inspiration variety of adverts
● Look for similarities and differences between
the adverts e.g all place product image small
at bottom right or all use humour, most use
celebrities etc…..are the adverts stereotypical
for the product type?

Detailed advert ● One advert I Like your detailed

analysis ● Analyse the style & persuasive techniques analysis, I found a
● Comment on the deliberate use of colour copy on google
● Explain the narrative or theme Classroom. Please
● WHat order is the information delivered in? add a copy to you
● Is an image of the product included, where is blog.
it placed?
● Is the price included?
● Celebrity endorsement?
● Branding, logo, slogan or house style?

Comparing ● Magazine advert conventions I have added this

platforms ● Billboard advert conventions section.
● Social media banner conventions
Think about orientation, landscape, portrait, size of
text, amount of copy (text), slogans, image choices
etc. Think about how and when the information is
received. Think in general, not just about your product.

Target ● Age(s) Social

Audience ● Gender background?
● Social economic background Aspirations? You
● Aspirations can include a
diagram of the
social hierarchy
from the internet to
illustrate

Moodboard ● Images This is looking

ideas ● Colours good, can you add
● Typography, text styles & colour possible eary font
ideas?

Brand name & ● Connotations I know you have

Slogan ● Aspirations mentioned briefly
● Colour on your
● Font moodboard. You
● Placement & size now need a
● 4 - 6 possible ideas section on this with
a variety of
possible brand
names and
 slogans. You
MUST create your
own new one!

Logo & text ● Colour Again - initial brief

● Placement & size ideas on your
● How it links to the product mindmap - you
● Market research - ask friend and family which now need a whole
they prefer & why section with
possible designs
and colours etc,

Location ● 2-3 different possible locations You have already

● Which location did you pick and why? covered this on the
● Access/permission? mindmap but look
● How busy? at the bullet points
● Natural light at different times of the day to the left and see
● Logistics - getting model(s) and equipment what you can add!
there

Models, ● Pictures Briefly covered on

makeup and ● Description of their ‘look’ and why they might moodboard. You
clothes be a good fit for the product and brand now need to be
● Very brief bio, any modelling experience or very specific and
confidence in front of a camera add the names of
● Make up - ‘look’ and who will do th ACTUAL
● Clothes, type and who will provide models you will
● Casting documents/release forms use see list left for
● Final choice and why more help

Props & ● Props and who will provide. Why are they
Equipment needed?
● DSLR/tripod/lights/reflectors/greenscreen etc.
Include a full list with images

Photos & Draft ● Some unedited photos I found one photo

edits ● Photos from any second photoshoots on google
● First rough edits to decide on placement of classroom, I am
images and text etc hoping that you
● Refined edits as your ideas develop have a lot more! If
● Final adverts not you need to
(MAGAZINE/BILLBOARD/SOCIAL MEDIA take some! See list
BANNER) left.

Focus group ● Which adverts do the focus group prefer?

● Pie chart and/or bar graph to show results
● Quotes from feedback

Evaluation ● Your own final evaluation of WWW and TIF

Comment
Umaimah, you have made a good start I like your research. However you now need to catch up and
finish quite a bit of work. I know you can do this and will work hard to finish.

*If a section is RED or ORANGE above check which bullet points you have not
done as well as reading my comments*