WARM UP:

- Đoán xem sản phẩm nào bán chạy hơn?

- Mỗi câu giải thích ok  1 điểm.
-
- Tại sao các doanh nghiệp lại lưa chọn Sơn Tung MTP để quảng cáo nhỉ?
-
- Phân biệt quảng cáo và tiếp thị.
- Sản phẩm hay dịch vụ tốt là chưa đủ. Khách hàng phải muốn mua chúng.
Nhóm đối tượng:
1. Kids: 5-10 tuổi.
2. Busy Moms.
3. Tuổi teeen.

Các sản phẩm:

- Thức ăn.
- Mĩ phẩm/ nước hoa/ lăn khử mùi/…
- Quần áo/ kính mắt/ giày dép
- Đồ gia dụng
- Đồ vật chưa từng xuất hiện (sản phẩm của trí tưởng tượng của bạn!)

1. Introduce the lesson by engaging students in a brief discussion about their experiences with and the
effects of advertising.  You may want to ask students:

o Where do you encounter advertising?  (They will likely mention television, billboards, radio,
Websites, school hallways, and so on.)

o Which specific advertisements "stick in your head?"

o What makes these advertisements memorable?  (They might mention music, catchy slogans,
celebrity appearance, the appeal of the product itself, and so forth.)

o Do you think advertisements have an effect on your personal interests?

You will likely find that students have little trouble naming ads with which they are familiar, but most
will claim that they have little effect on their habits, interests, or behaviors.

2. Explain to students that advertisers very carefully construct their ads to make them memorable and
appealing to consumers, and that the ways in which they try to convince them to buy products are
similar to the ways they have been taught to write persuasively, using certain techniques and aiming
toward a particular audience.

In a one-page description of your company and advertising ideas (3), please address the
following questions: (each question is worth 10 points) 1. What type of product/products do you
intend to sell and please give a brief description of your company. 2. Does the ad have any
characteristics that might annoy people and contribute to poor public relations for the business?
3. Does the ad provide excitement? 4. Does the ad sell merchandise or services, or does it merely
announce them? 5. Does the ad provide an opportunity for an adequate selling message? 6. Does
the medium reach the largest number of prospects at the lowest cost per prospect? 7. Does the ad
fit the type of business in terms of prestige and distinction?
Introduce the lesson by engaging students in a brief discussion about their experiences with and the effects
of advertising.  You may want to ask students:
 Where do you encounter advertising?  (They will likely mention television, billboards, radio,
Websites, school hallways, and so on.)

 Which specific advertisements "stick in your head?"

 What makes these advertisements memorable?  (They might mention music, catchy slogans,
celebrity appearance, the appeal of the product itself, and so forth.)

 Do you think advertisements have an effect on your personal interests?

1. Think outside of the box.