Rubric for Tagline

Category Excellent (5) Very Satisfactory (3) Fair (2)

satisfactory (4)
Content Students are at Students are at Students are Students do not
ease with ease with uncomfortable have grasp of
content and able content. with content and information.
to elaborate. are able to
demonstrate
basic concept.
Creativity The tagline is The tagline is The tagline is The tagline does
exceptionally creative and a somehow not reflect any
creative. A lot of very good creative and a degree of
thought and amount of good amount of creativity.
effort were used thought was put thought was put
to make the into decorating it. into decorating it.
output.
Neatness Utmost Cleanliness of The output The output is
cleanliness of the output is contains some very messy.
the output is evident. dirt that is Cleanliness is
evident. observable. not evident at all.
Over-all Quality High quality Above average Below average Poor quality
output. quality output. quality output. output.

Rubric for Commercial

Category Excellent (5) Very Satisfactory (3) Fair (2)

satisfactory (4)
Content The message of The message of The message of The message of
the commercial the commercial the commercial the commercial
is excellent and is very good and is good. It is is not
relevant. It is in relevant. It is in somehow in understandable.
lined with the lined with the lined with the It is not in lined
theme of the theme of the theme of the with the theme of
story. story. story. the story.
Presentation There is a There is a There is There is no
smooth flow of smooth flow of somehow a smooth flow of
the presentation. the presentation. smooth flow of the presentation.
Chronological Some events the presentation. Chronological
sequence of are not Many events are sequence of
events is chronologically not events is not
evident. arranged chronologically evident at all.
arranged.
Teamwork Participation of Most of the Some of the Only few of the
all the group members members members
members is participated in participated in participated in
evident. The the presentation. the presentation. the presentation.
members know Very few of them Few of them do Most of them do
their part in the do not know their not know their not know their
presentation. part in the part in the part in the
presentation. presentation. presentation.
Creativity The group The group The group shows The group lacks
presented the presented the little creativity in creativity in
commercial in a commercial in a presenting of the presenting the
very creative creative way. commercial. commercial.
way. Originality Originality is Originality is Originality is not
is observed. somehow somehow observed.
observed. observed.
 Rubric for Letter Making

Category Excellent (5) Very Satisfactory (3) Fair (2)

satisfactory (4)
Content The message of The message of The message of The message of
the letter is the letter is clear letter is brief and the letter is
strong, creative and creative. clear. lacking and the
and clear. construction of
words is difficult
to understand.
Delivery Delivery is done Good vocal Projection is Projection is
with proper vocal projections and audible and clear unclear and few
projections and some vocal with some vocal vocal styles are
appropriate vocal styles are styles used.
styles are manifested. manifested.
utilized.
Choice of The words used The words used The words used The words used
words in the letter are go well with the are simple and do not go well
appropriate, theme of the appropriate. with the theme
complex and letter and the and the rest of
creative. rest of the the content of the
content. letter.
Grammar The writing is The writing The writing The writing
free from any contains very contains few contains many
grammatical few grammatical grammatical grammatical
lapse. lapses. lapses. lapses.

Rubric for Jingle

Category Excellent (5) Very Satisfactory (3) Fair (2)

satisfactory (4)
Content The message of The message of The message of The message of
the song is the song is clear song is brief and the song is
strong, creative and creative. clear. lacking and the
and clear. construction of
words is difficult
to understand.
Rhythm Maintain Maintains Some regularity Tempo/rhythm is
appropriate consistent in tempo/rhythm, uncertain and
tempo/rhythm fro tempo/rhythm. but sometimes irregular.
given songs- can misses.
punctuate
effectively and
independently.
Choreography Very Synchronized in Somehow No
synchronized in movements and synchronized synchronization
movements and gestures. The movements and of movements
gestures. The group displays gestures. Good and gestures.
group displays organized and formations were Only one
well-organized appropriate displayed. formation is
and appropriate formations. displayed.
formations.
Audience The audience is The audience is The audience is The audience is
Impact moved and fully moved and moved and not entertained
participated. participated. participated at all.
somehow.