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ESTTA Tracking number: ESTTA1083488
Filing date: 09/22/2020
Notice of Opposition
Notice is hereby given that the following party opposes registration of the indicated application.
Opposer Information
Name Texas Department of Transportation
Granted to Date 09/23/2020
of previous ex-
tension
Address 125 E. 11TH STREET
AUSTIN, TX 78701
UNITED STATES
Docket Number
Applicant Information
Application No. 88830928 Publication date 05/26/2020
Opposition Filing 09/22/2020 Opposition Peri- 09/23/2020
Date od Ends
Applicant El T Mexican Restaurants, Inc.
7529 BAYWAY DRIVE
BAYTOWN, TX 77520
UNITED STATES
NOTICE OF OPPOSITION
11th Street, Austin, Texas 78701-2483 (“Opposer”), believes that it will be damaged by
registration of the mark DON’T MESS WITH TEX-MEX that is the subject of application Serial
No. 88830928, published in the Official Gazette on May 26, 2020, and therefore requests that
1. Applicant filed application serial no. 88830928 on or about March 11, 2020,
Restaurant services.
See Exhibit A.
1
2. Opposer has used the DON’T MESS WITH TEXAS mark (“Opposer’s Mark”)
since at least as early as 1986 in connection with various goods and services in several different
3. Opposer is the owner of multiple U.S. registrations for Opposer’s Mark, covering
various products and services, such as Reg. No. 2627196 (printed materials), Reg. No. 2616831
(public awareness programs), Reg. No. 2619887 (magnets, jewelry, key chains), Reg. No.
3149283 (beverage containers), Reg. No. 3924369 (clothing), Reg. No. 3872108 (signs, key
chains, flashlights, printed materials, luggage tags, beverage containers), Reg. No. 5078253
(footwear), and Reg. No. 5095768 (beverage coolers). See composite Exhibit C.
4. The filing date of Applicant’s application is well after the first use of Opposer’s
Mark, in addition to being after the filing date and registration date for all of Opposer’s Marks as
shown in Exhibit C.
5. Opposer has dedicated time, money and effort in advertising, promoting and
popularizing Opposer’s Mark and in preserving the goodwill associated therewith. Opposer’s
Mark has been advertised and used in many different types of materials for more than thirty (30)
years, such as via television, radio, print advertising, signage, and on the Internet. By virtue of
the widespread use of Opposer’s Mark, and the favorable publicity and recognition it has
garnered, Opposer’s Mark is famous, and is entitled to broader protection than simply within the
Opposer’s DON’T MESS WITH TEXAS mark, and will dilute the rights in Opposer’s Mark.
2
7. As a result of such confusing similarity between the respective marks, as well as
the dilution of rights that could occur, damage and harm will result to Opposer and its prior
8. If the Applicant is granted the registration herein opposed, consumers may believe
there is some sponsorship or affiliation between Applicant and Opposer, or the goods and
services offered by the respective parties, which will cause confusion and dilute Opposer’s prior
rights. Such registration would be a source of damage and injury to the Opposer, for the reasons
9. In light of such likely confusion, dilution and harm, the Patent and Trademark
Office should refuse to register Applicant’s Mark in light of Opposer’s prior use, and earlier
WHEREFORE, Opposer prays that application Serial No. 88830928 be rejected, and that
the mark therein sought for the services therein specified in International Class 43 be denied and
refused.
Respectfully submitted,
/Dwayne K. Goetzel/
__________________________________
Dwayne K. Goetzel
Texas State Bar No. 08059500
KOWERT, HOOD, MUNYON,
RANKIN & GOETZEL, P.C.
1120 S. Capital of Texas Hwy.
Building 2, Suite 300
Austin, Texas 78746
(512) 853-8800 (telephone)
(512) 853-8801 (facsimile)
I hereby certify I caused a true and correct copy of the foregoing Notice of Opposition to
be served upon Applicant, as set forth below, by email on this 21 day of September 2020.
John C. Rawls
rocky@bwmtx.com
Baker Williams Matthiesen LLP
5005 Woodway, Suite 201
Houston, Texas 77056
/Dwayne K. Goetzel/
________________________________
Dwayne K. Goetzel
4
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Reg. No. 5,078,253 Texas Department of Transportation (TEXAS STATE AGENCY)
125 E. 11th Street
Registered Nov. 08, 2016 Austin, TX 78701
97611 !98"!#8$79#%&40'&()4343 212
Reg. No. 5,095,768 Texas Department of Transportation (TEXAS STATE AGENCY)
125 E. 11th Street
Registered Dec. 06, 2016 Austin, TX 78701
CLASS 21: Portable beverage coolers; portable beverage container holder; portable coolers,
Int. Cl.: 21 namely, portable beverage or ice coolers mounted on telescoping wheeled caddies; portable
ice chests for food and beverages
Trademark
FIRST USE 6-00-2012; IN COMMERCE 8-00-2013
Principal Register
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY
PARTICULAR FONT STYLE, SIZE OR COLOR