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HomeSphere Apartment
A Feasibility Study
Presented to
Presented by
Francisco S. Badeo Jr.
Ceasar Ian L. Brosas
Brix V. Delute
Ailyn Joy P. Inot
Deevon Carl C. Morbos
Kyla Domini G. Sonon
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Republic of the Philippines
Asian Development Foundation College
P. Burgos Street Tacloban City
APPROVAL SHEET
The Feasibility study entitled ‘HomeSphere’ prepared by Badeo, Francisco Jr. S., Brosas Ceasar
Ian L., Delute Brix V., Inot Ailyn Joy P., Morbos Deevon Carl C., Sonon Kyla Domini G. in
partial fulfilment of the requirements for the degree in Bachelor of Science in Hotel and
Restaurant Management has been examined and approved by the committee on oral examination
with a grade of
APPROVED and ACCEPTED in partial fulfilment of the requirement for the degree in Bachelor
of Science in Hotel and Restaurant Management
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ACKNOWLEDGEMENT
With boundless love and appreciation, we would like to extend our heartfelt gratitude and
appreciation to the people who helped us bring this study into reality. We would like to extend
First, we would like to thank God for giving us the strength to finish this study:
To our School President, Dr. Edward Y Chua, forgiving us this opportunity of making a project
And lastly to our professor, Ms. Jennifer L. Bongcaras for her assistance and guidance to us.
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TABLE OF CONTENTS
TITLE PAGE i
APPROVAL, AND ACKNOWLEDGEMENT ii
TABLE OF CONTENTS iv
CHAPTER I
Conceptual Study 1
Mission 3
Vision 3
Objectives 3
CHAPTER II
Marketing Study 4
I. Market Description 4
A. Target market 4
B. Location 5
C. Logo 6
D. Slogan 6
II. Amenities and Services Offered 7
A. Room Tariff 8
B. SWOT Analysis 10
C. Factors Affecting the Market of the Product 11
D. Marketing Analysis 12
E. Marketing Strategies 12
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CHAPTER III
Management Study 14
A. Management Description 14
B. Proposed Type of Ownership 15
C. Organizational Chart 16
D. Salary Schedule 17
E. Manning Schedule 18
F. Rules and Regulations 18
G. Job Description and Specification 20
CHAPTER IV
Technical Study 21
Site Development 21
Floor Plan 22
Elevation 26
Right Side Elevation 27
Left Side Elevation 27
Perspective 28
CHAPTER V
Financial Study 29
A. Financial Scheme 29
B. Financial Assumptions 29
C. Projected Financial Statement 30
Statement of Financial Position 31
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Statement of Cashflow 32
D. Supporting Schedule 34
Rent Revenue 34
Salaries Expense 35
Furnitures and Fixtures 35
Tax Expense 36
Owners Equity 36
E. Financial Analysis 37
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CHAPTER I
CONCEPTUAL STUDY
The goal of tourism industry is to provide great service for customers from different
places which is unique perspective of things, backgrounds and cultures. This means that
businesses offered by local establishments must meet the expectations of people to provide them
with the best experience. It does not matter what activities they had planned along the way. The
important this is they had the best experience throughout their journey.
The island of Waray-Waray, Leyte is in the Eastern part of the Visayas. It is very close to
the province of Cebu and the Camotes. The capital City is Tacloban, which occupies a large part
of the island. The locals speak two languages, the Waray-Waray and Bisaya. The main source of
income for majority of the citizens in Leyte comes from farming and fishing and is basically all
about provincial living. You can find a lot of historical landmarks and scenic places around the
area. Tacloban, or simply referred to as Tacloban City, a 1 st class highly urbanized city in the
Philippines. It serves as the regional center of the Region of Eastern Visayas. The city is
autonomous it serves as its provincial capital. Tacloban is known for a famous longest bridge in
Apartment can be applied to any residential unit in a specific area. In terms of hospitality
will offer a comfortable accommodation for occupants who want to reside in the apartment.
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The group has decided to put up a project of an apartment named ‘’HomeSphere’’. The
group choose apartment to provide comfortable accommodation for the target market.
HomeSphere aims to provide accommodation for families who need house to live in since some
of the families live in rural areas but they are assigned for work in the urban area.
HOMESPHERE came from two words, Homely and Atmosphere since the units are for
those people who need a place, while far from their residential home. Homesphere Apartment is
composed of twenty (20) units, every unit is identical from interior and exterior design, and
every unit is equipped with 3 bedrooms and living Area adjacent to the bathroom and kitchen.
The chosen location was a developing community and many opportunities are available on the
TACLOBAN CITY, LEYTE which 30 meters away from Robinson’s Mall. A perfect location,
amidst the most populous city in Eastern Visayas, where convenience and accessibility to
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MISSION
VISION
To be recognized as the best source of quality services among the other apartment in marasbaras.
OBJECTIVES
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CHAPTER II
MARKETING STUDY
MARKETING DESCRIPTION
This study analyzes market demand for a particular product or service. The activities in a
market in regards to such influences like location, demand and competition which may or may
not affect the value of property and life of the business. It also gathers information about the
market and a product or service to be offered for sale in the market. It consists of research,
TARGET MARKET
families and people who need housing accommodation, In case of demographic aspects, it is near
to some establishment and numerous places in terms of benefits, the quality of amenities &
facilities will be satisfying and the prices will be affordable to reach to potential market
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LOCATION
Tacloban City, Leyte near Robinsons mall which the target market can easily access. Also, it is
accessible to public transportation, source of labor and raw materials that can be used during the
operation.
LOCATION IMAGE
HOMESPHERE APARTMENT
APARTMENT
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C. LOGO
D. SLOGAN
The slogan suggests that Homesphere Apartment aims to provide a homey ambience
where guest would feel at ease just like in their own home.
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SERVICES OFFERED
The Apartment is a five storey building consists of twenty (20) units. Every unit is
identical from interior and exterior design units upon entering the premises of each unit, you will
feel the welcoming atmosphere of the living room. Every unit is designed for a family, one
master’s bedroom and 2 guest rooms bathroom and dining area are set adjacent to the kitchen.
All rooms have adequate lighting arrangement and each unit has 1 fire extinguisher and
medkit installed. The building’s overall architectural character is absolutely modern design. Its
The interior of the building has the same design concept with its exterior forms. Interior finishes
especially on room walls use vinyl tiles for wood look accents patterned to the light white colors
of its walls. All interior and exterior finishes play only from brown to white tones of color
patterns. Textiles, interior floors for both the rooms for the toilets we use 60 x 60 cm. wood tiles.
All sliding windows are stainless aluminum framing tinted glass. This kind of windows
also serve as an easy form of access in case of emergencies. We also have parking area located at
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HomeSphere Apartment provides an affordable price. Below is a table of the rates per room.
ROOM TARIFF
Water and Electric bills are excluded from the unit rate.
Manager is responsible to collect the monthly payment for the water and electric
bill.
One of the biggest threats that the business should face are the competitors around the
area. With regard to consideration about the competition, small lodging and hotel establishments
are considered because it is the biggest threat to the business, since the business is located
directly to the competitors and exist in a competitive environment. Homesphere Apartment has
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Well-built establishment
Ramirez Cheaper rate Rooms have limited space
maintenance
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Strength Weaknesses
Accessibility
Wi-Fi
Opportunities Threat
We overcome our weaknesses by setting goals to create an action plan for improving our
weaknesses, here’s how we deal our weaknesses we provide excellent customer service,
There are several factors that may affect the market of the product. One of these are the legal
requirements needed to start and run a business. Inflation is one of the primary economic
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marketing aspects that affect customers purchasing power. It represents the rate at which the
price level of products and services are rising. The higher the inflation rate, the more your real
capital gains goes up as well. So, your marketing will have to work much harder to persuade
customers to buy your product even though they may not have as much income to spare.
On the other hand, there are also internal factors that can affect the market of the product such
as untrained staff, poor maintenance of facilities and amenities and not giving proper attention to
In order for Homesphere Apartment to compete with well existing establishment and
ultimately succeed in the industry. It should be the management’s priority to adapt best practices
at other lodging establishments, maintain the cleanliness of its facilities and amenities, generate
new ideas to promote the business, train and motivate its staff and update itself with a technology
MARKETING ANALYSIS
Prior to the opening, HomeSphere apartment will have social media account such as
Facebook and Instagram pages where information and photos of the rooms and facilities will be
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posted. Tarpaulins will be put in downtown areas and radio station will be broadcasting about the
On the opening day, façade of the establishment will be decorated with balloons and flowers,
tarpaulins are also displayed to attract prospective costumer. The management will give 20%
discount to the first 20 guests who will avail the services during the opening day. Guest will be
given a souvenir item such as key chain, pen, towels where the name and other contact details of
MARKETING STRATEGIES
An organization’s strategy will combine all of its marketing goals into one
comprehensive plan and focus on the right product mix in order to achieve maximum profit
potential and sustain the business. The product and services of Homesphere Apartment will
persuade the target market and will be promoted through posters, flyers, social media, and
even word of mouth. The marketing strategies are designed to create awareness to the target
Print Medias- we will use print media such as poster, flyers, tarpaulin, and other
publication to reach our target market. Those that were mentioned will be printed and
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Asian Development Foundation College
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CHAPTER III
MANAGEMENT STUDY
MANAGEMENT DESCRIPTION
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This tackles about the entire organizational arrangement of the business. The
responsibilities, flow of authority and manpower level requirement. This study shows the
job description and job specification of the people involved in the formation of the
management is where the whole group, which usually includes all the staff, takes major
part in the decision. This practice allows everyone to feel the sense of ownership in the
organization.
invest money and skills in the business and other resources, share equal and loss in
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investors are: Francisco Badeo, Ceasarian Brosas, Deevon Carl Morbos,Delute Brix,
Kyla Domini Sonon, Ailyn Joy Inot. These partners combine its expertise in running the
business are determined and constructed by joint forces and capabilities of the members
and staffs. Complimentary skills and additional contracts of each pattern can lead to
achievement of the business. The management is not only looking into self-benefit but
also to customers and community providing budget friendly accommodation and services
that ensures safety and satisfaction of the customers. Therefore, mutual support and
Below are four (4) business and licenses that we were required to commence a business.
1. BIR Certificate of Registration- This is the most important requirement for the
proposed business and must be registered with the Bureau of Internal Revenue to
comply with the Philippine tax requirements. BIR registration will assign a tax payer
identification number (TIN) to the company or business owner,that will give the
business authority to print its official receipts, invoices and its registered bank
accounts
Permit or the local government office where they are located and operated. A license
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from Tacloban City Government will be secured as well as the Brgy. Clearance. This
entities. This certificate is also used as a requirement for registering with the BIR,
employees.
Organiztional Chart
OWNERS
CARE TAKER
SECURITY
GUARD
SALARY SCHEDULE
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Salary EE ER EE ER EE ER
Security guard 2 327 8,500 340 680 116.8 116.8 170 170 8,500 7.873.13 283.432.68 306.000
7 7
Care taker 1 385 10,000 400 800 137.5 137.5 200 200 10,00 333.450 333.450 360.000
0 0 0
ON CALL
We based the salary on the implemented minimum wage of Php 360.00 by the City Government
of Tacloban.
MANNING SCHEDULE
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TENANTS POLICIES
Each tenant must pay at least 1 month advance and 1-month deposit on their rental bill,
The tenant will be warned to vacate if they failed to comply their bill in next month.
All the tenants must sign the contract if the agreement is settled.
Tenants are requested to secure their unit when going out the premises.
Tenants are advised to refrain from unnecessary noise in the unit or in the hallway.
Payment must be settled upon accommodation. Personal cheques are not allowed
Tenants shall not make any alterations to the premises without written permission of
the owner.
STAFF POLICIES
Manager and Security personnel should observe courtesy and professionalism at all
times.
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Manager and Security personnel should report all accidents immediately to the owner.
If the Security Personnel are unable to report for duty, he or she must inform the owner in
advance if possible.
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the owners.
CHAPTER IV
TECHNICAL STUDY
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SITE DEVELOPMNT
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FLOOR PLAN
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FLOOR PLAN
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PERSPECTIVE
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CHAPTER V
FINANCIAL STUDY
A. FINANCING SCHEME
EQUITY FINANCING
a. Partner’s Contribution (6 x ₱ 30,000,000
5,000,000)
b. Bank Loan 15,000,000
TOTAL 45,000,000
B. FINANCIAL ASSUMPTIONS
per annum.
2. Annual gradual increase in Repairs and Maintenance due to wear and tear.
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STATEMENT OF CASHFLOWS
2026 – 2030
2026 2027 2028 2029 2030
Cash Flows from
Operating Activities
Net Income ₱ 331,773.60 ₱ 623,422.72 ₱ 839,087.00 ₱ 944,986.54 ₱ 1,060,669.51
Add:
Depreciation 700,000.00 700,000.00 700,000.00 700,000.00 700,000.00
Expense – Building
Depreciation 306,000.00 306,000.00 306,000.00 306,000.00 306,000.00
Expense –
Furniture’s and
Fixtures
Increase in Income 142,188.68 267,181.17 359,608.71 404,994.23 454,572.65
Tax Payable
NET CASH FLOW 1,479,962.28 1,896,603.89 2,204,695.71 2,355,980.77 2,521,242.16
FROM OPERATING
Cash Flows from
Investing Activities
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D. SUPPORTING SCHEDULE
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Note:
12,000/unit on 1st year
(1) 12,000 x 105% = 12,600 x 12 months = 151,200
151,200 x 17 units = 2,570,400
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TOTAL ₱ 327,105.12
Note:
Amount were multiplied by the no. of employees
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E. FINANCIAL ANALYSIS
Ney Profit Rate is the ratio of net profit to sales. Shown below is the formula used:
Net Profit
Net Profit Margin=
Net Sales
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