Haley Glazer

1912 Mission Street, San Francisco, CA 94103

haley1010@gmail.com | (585) 703 9757
https://www.linkedin.com/in/haleyglazer/

EDUCATION
NORTHWESTERN UNIVERSITY, Medill School of Journalism and Integrated Marketing Communications Evanston, IL
Bachelor of Science in Journalism, Certificate in Integrated Marketing Communications, Double Major in Legal Studies
Cumulative GPA: 3.78/4.00 | Dean’s List: 8 of 10 quarters March 2019
Honors: LSA Undergraduate Student Paper Prize, Thesis of Distinction (Legal Studies), Departmental Honors (Legal Studies)

RELEVANT EXPERIENCE

WEWORK San Francisco, CA

Strategy Analyst, Customer Marketing and Technology (Rotation 2/2) February 2020-Present
• Build 5 Tableau dashboards to analyze customer journey from acquisition through churn, leveraging data-driven insights to advise
on the segmentation strategy for an interactive personalized customer onboarding pilot
• Launch broker enablement initiative to provide daily SFTP feeds of all available WeWork inventory to top brokerage partners,
closing existing information gaps, defining rules of engagement with sales, and accelerating inbound lead creation
• Project manage the implementation and scaling of a sales collateral auto-generator, automating the creation of 1,500+ pieces of
collateral and coordinating with marketing and sales teams on 5 continents to oversee data aggregation and project completion
• Partner with marketing stakeholders as a data and analytics subject matter expert: performing ad-hoc data pulls, advising on
campaign strategy, and working closely with engineering and product teams to advocate for marketing’s data needs

Sales Finance and Strategy Analyst, Enterprise (Rotation 1/2) July 2019-February 2020
• Execute GTM launch of Select, a sales initiative to drive profit on luxury assets: conduct market research, create business plans,
define pricing strategy, lead internal trainings, analyze weekly performance, and coordinate between sales, finance, and marketing
• Analyze market and P&L data to overhaul pricing strategy in Denver and streamline the selling process across finance and portfolio
sales, constructing an interactive pricing and market overview tool that is now being scaled to markets across the United States
• Partner with key internal and external stakeholders around the globe to execute an end-to-end sales process – from creating initial
pitch collateral to modeling out pricing and risk analysis to determining negotiation strategy to crafting final deal materials
• Underwrite and structure commercial real estate transactions for enterprise businesses, generating $8M+ total contract value to date
• Project manage the deployment of Highspot, a sales enablement tool, to a team of 400+ people: map workflows, design information
architecture, lead trainings, track feedback, and quantitatively analyze pitch performance in partnership with sales marketing team

INSTAGRAM Remote
Freelance Content Producer, @shop April 2019-Present
• Interview small business founders and write weekly Feed/Stories copy for Instagram Shopping’s marketing channel (260K reach),
driving 5x the buyer conversion rate of the average shoppable Instagram post

Go-To-Market Operations Coordinator, @shop March-May 2019

• Fostered partnerships with 50 pilot brand prior to account launch, conducting all onboarding, legal, and creative outreach
• Wrote all outreach and workflow mapping materials, partnering with marketing, editorial, creative, legal, design, and partnerships

Partnerships and Communications Intern January-March 2019

• Analyzed Tableau data on trending hashtags and accounts to create weekly press newsletter, secured coverage in Huffington Post
• Pitched and project managed partnership with Refinery29 to spotlight diverse creators in IGTV video, reaching audience of 2.3M
• Wrote pitch on IGTV preview update, which was covered by TechCrunch, The Verge, Mashable, Variety, Elite Daily and 15+ more

TRULIA San Francisco, CA

Public Relations Intern June-September 2018
• Created weekly coverage and competitive analysis reports to quantify the impact of the econ, marketing and PR teams’ efforts
• Analyzed national survey data, crafting a pitch on “neighborhood regret” which was covered in 7 outlets and on Bloomberg Radio
• Wrote a corresponding “neighborhood regret” blog post, strategized with social media team to drive 25K page views in five days
• Executed GTM launch of Trulia Neighborhoods, project managing the creation of targeted media teaser boxes for 4 metros

SKILLS
• Skills: Excel SQL Salesforce Snowflake Tableau Looker PowerBI Jira SPSS Statistics HTML/CSS Google
AdWords Qualtrics Adobe Premiere Pro/InDesign/XD/Photoshop Microsoft Office G Suite