Discussion [5 Marks]

In the current situation, online retail is working very extensively. This includes variety of retail products
such as (apparels, daily household items books, toys, cosmetics, etc).
Develop a business strategy for a retail chain and discuss IT strategy for the same.
 
The Retail chain sells only through different outlets in different cities and has inventory for Private brands
as well as for reputed brands in various products and if the same process is carried out on virtual platform,
it is referred as online retail.   
Develop a business strategy for a retail chain and discuss IT strategy for the same.
Instructions:
1. All students submit their experiences and opinion on the given topic referring to the situation given. 
2. No copying from web resources only information can be taken but expressed in your own words.
Give References
3. Discussion should be submitted in first attempt.
4. Only 40 % of matching is allowed, increasing percentage will lead to marks deduction.
Last Date of submission: on or before 1st December ’2020

1. Strategic planning is an association's cycle of characterizing its methodology, or heading, and settling on
choices on dispensing its assets to seek after this procedure, including its capital and individuals. Different
business investigation methods can be utilized in vital arranging, including SWOT examination (Strengths,
Weaknesses, Opportunities, and Threats ) and PEST examination (Political, Economic, Social, and
Technological investigation) or STEER examination including Socio-social, Technological, Economic,
Ecological, and Regulatory variables and EPISTELS (Environment, Political, Informatic, Social, Technological,
Economic, Legal and Spiritual).

Key arranging is the proper thought of an association's future course. All key arranging manages at any rate
one of three key inquiries:
 “What do we do?”
 “For whom do we do it?”
 “How do we excel?”

In business vital arranging, the third inquiry is better stated "How might we beat or stay away from
rivalry?". In numerous associations, this is seen as a cycle for figuring out where an association is going
throughout the following year or more—normally 3 to 5 years, albeit some stretch out their vision to 20
years. So as to figure out where it is going, the association has to know precisely where it stands, at that
point figure out where it needs to go and how it will arrive. The subsequent archive is known as the
"vital arrangement".

 Micro Environmental Factors

Miniature conditions in retail is anything in the prompt condition including providers, clients, contenders,
and partners. Any administration and other managing body can be thought of as a partner. Commonly the
miniature condition is nearby to the business and any entrepreneur ought to be very much aware of those
elements influencing the retail business.
 Macro Environmental Factors
Macro environments are often outside of the retailer’s control and are typically of a larger scale and are
usually of an economic and industry viewpoint.
 SWOT Analysis
In understanding miniature and large scale situations a SWOT (Strengths, Weaknesses, Opportunities, and
Threats) investigation is normally utilized in retail. Qualities and shortcomings are those interior variables
affecting an association while openings and dangers are outer elements that are outside of the association's
control. Take a gander at these slides investigating a SWOT examination of GAP Inc at that point how about
we stroll through a SWOT investigation for the GAP beneath.
A portion of the positive inward credits are diversifying openings and worldwide brand acknowledgment.
Qualities answer question, for example, What worth do we bring to the client? What do we progress
admirably? What is having any kind of effect? A portion of the shortcomings remember a reliance for outside
sellers just as long haul obligation. They additionally have a reliance on a more seasoned shopper.
Shortcomings address addresses, for example, What requirements improving? What isn't working? What do
our clients detest? In taking a gander at those outside circumstance factors influencing Gap that are positive
you can see they have a business opportunity for hefty size ladies' clothing and they are developing the
online business. There is additionally an open door for development in Asia. Openings address the
accompanying inquiries: What ought to be changed? What should the organization start or quit doing? At
last, dangers are those outer variables that can't be controlled however are as yet a thought. The Gap has
solid rivalry, slow monetary recuperation, and expanded work costs. Dangers answer the accompanying
inquiries: What are the dangers to the business? Are there any financial, political, or client patterns? Are
there any money related dangers, for example, cost or obligation?