Monthly Report

FEBRUARY 2015
CMHF MANAGEMENT TEAM
Contents
Revenue.......................................................................................................................................................2
Individual Donations................................................................................................................................2
Revenue In-Kind......................................................................................................................................2
Corporate Partnerships...........................................................................................................................2
Grants......................................................................................................................................................2
Projects........................................................................................................................................................2
CMHF Website (all year)..........................................................................................................................2
Analytics..............................................................................................................................................2
Men’s Health Week (Q1 and 2)...............................................................................................................3
NHL Strategic Alliance (all year)...............................................................................................................3
Play On! 2015 (Q1 and 3).........................................................................................................................3
Scotiabank/Rogers Sportsnet (all year)...................................................................................................4
CMHF Champions (all year).....................................................................................................................4
You Check (Q1, 2 and 3)...........................................................................................................................4
Eshe (Q1 and 2).......................................................................................................................................4
Collaboration with the Canadian Mental Health Association (Q1 and 2)................................................4
BCIT (Q1)..................................................................................................................................................4
Medical Advisory Board (all year)............................................................................................................5
Public Relations (all year)........................................................................................................................5
Office and Operations (all year)...............................................................................................................5

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Revenue
Individual Donations
Jennifer Dix-Cooper - $10.00, February 20, 2015

Revenue In-Kind
Google – Sam
Wertz - Jordan

Jordan will provide input when he returns from annual leave.

Corporate Partnerships
Wayne Hartrick met with Rexall and Sunlife in Toronto on February 9, 2015.
Jordan will provide February activities when he returns from annual leave.

Grants
Wayne Hartrick met with PHAC in Ottawa on February 6, 2015.
$170,000.00 was transferred to CMHF on February 27, 2015.

Projects
CMHF Website (all year)
Analytics

Email:
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
New 413 593
Total List 4527 5120
Avg.Open 33 35
Rate %
Avg. Click 26 30
Through
%

Website Traffic:
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Visits 10,037 15,283
Total 127,54 141,885
Visits
4
Page 19,680 39.968
Views
Total 294,13 334,098
Views
0
Avg.Time 1:07 1:29
on
Site(min)
Bounce 71 72
Rate %

2
Social:
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Faceboo
k
New 137 191
Total 1459 1650
Twitter
New 38 105
Total 486 591

Blog Posts:
Currently 12 posts per month with a goal to get back to 20 posts/month once there is a content writer in
place.
Newsletters: currently 2 per month with a goal to get back to 4 per month

TV Commercials and in-stadium Jumbotron statistics:

It is difficult to tell exactly how much traffic is coming directly through these means. When looking at
live Google analytics minimal spikes in real-time are as follows:
Jumbotron (Canucks, Oilers, Flames and Senators) sends approximately 10 people to the website.
TV commercial (running on Global TV BC) sends 40 to 50 people to the website each time it runs.

Men’s Health Week (Q1 and 2)

The Management Team met and discussed the elements of MHW. A concept was created for “The
Pledge”. The decision was made to put the #Sockitup campaign into 2016.

NHL Strategic Alliance (all year)

CMHF had a booth at the Community Corner at the Vancouver Canucks’ game night at Rogers Arena on
February 9th. Joe Rachert, Ryan Klesc and two community nurses manned the booth. Roberto Aquilini
and Victor De Bonis provided a suite to the game. Trevor Linden was interviewed by Sportsnet and
spoke about the CMHF campaign. Wayne Hartrick did a promotion spot for the Trevor Linden Jersey
contest that was shown on the Jumbotron. The Don’t Change Much commercial was also shown on the
Jumbotron.

The Trevor Linden Jersey contest captured 58 emails at the Canucks Community Corner event on
February 9th, and through a 10 day Facebook campaign another 220 emails and 64 Likes were received;
the highest engagement thus far.

Calgary – Jordan will update.

Ottawa – Jordan will update.

Play On! 2015 (Q1 and 3)

An agreement was signed between CMHF and Brainex Canada Ltd. CMHF will partner in the national
Play On! Street hockey events and Redwood Cup national championships. The term is February 17, 2015
until November 22, 2015.

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Scotiabank/Rogers Sportsnet (all year)
On-going discussion and communications re sponsorship. Rogers Sportsnet is being informed about
progress with Scotiabank and federal government.

Jordan will provide update when he returns from annual leave.

CMHF Champions (all year)

Simon Whitfield wrote a letter dated February 18, 2015 that was sent to all of the Parliamentarians who
are members of the Men’s Health Caucus. In this letter it was requested of each member to send a
letter to the Ministers of Finance and Health asking them to get behind the CMHF budget proposal ($1
million dollars per year for 5 years).

You Check (Q1, 2 and 3)

There was a large spike in YouCheck traffic following the Canucks promotion for one day.  Traffic to
YouCheck went from 9 sessions to 120 sessions following the promotion.

The UBC Ethics have been successfully revised. You Check 1.5 is being translated to be fully operational
in English and French. The English version is completed and it is anticipated the French version will be
completed by the end of April 15, 2015.

Due to a change in Google Analytics reporting statistics for YouCheck are unavailable for
January/February 2015.

Eshe (Q1 and 2)

Joe Rachert worked with UBC to build out the organization structure for the delivery of the information
in the HRA tool. After that time UBC put the project on hold and it is to be reviewed in the near future.

Collaboration with the Canadian Mental Health Association (Q1 and 2)

Joe Rachert connected with CMHA. They sent over their campaign overview. Their proposal will be
forwarded to CMHF in April.

BCIT (Q1)
12 groups of 5 students presented to Sam Omidi the week of February 25-27 th. The results were very
good, and 4 of the groups excelled in their presentations of their concepts as outlined below:
Group 1 - A Toolbox for the EverymanIncentives such as healthy guides for major cities
 Fitbit giveaways
 Good toilet sign with urine color reminding to drink water
 Bikes that charge phone batteries
 Father’s day camp out and contest for best tent
Group 9 – Take care of your s*** (self) 
 Shit mates don't say – AUS website
 Guys don't talk to people because they don't want to worry people around them
Group 10 - Man moments

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  Man moments - it only takes a moment to think about your health
 Share your #manmoments sweepstakes with photos and videos
 Santa Clause checking for lumps
Group 11 – Dads Were There
 Rise of dad-vertising
 Family makes them happy
 Dove Real Strength resonated best
 Continue to be there for life's special moments
 Safeway supporting Father’s Day and prostate cancer

Medical Advisory Board (all year)

Dr. Peter Pommerville met with the CMHF team on February 17 th to discuss the possibility of being on
the Content Advisor for CMHF. Also discussed was the opportunity for Dr. Pommerville to work with Dr.
Goldenberg in forming a Medical Advisory Board and recruiting members for it.
Public Relations (all year)
Wayne Hartrick participated in the Global Action for Men’s Health teleconference held on February 11 th.

The Federal Minister of Health invited Wayne Hartrick to participate in a Minister’s round Table in
Ottawa on February 5th. Discussions were held regarding actioning the evidence on physical activity -
collective action that can make Canada the fittest nation on earth. Wayne attended the facilitated
session with 60 leaders from health, business, government and NGOs to determine a goal for Canadian
physical activity and actions to implement.

CMHF brochures were provided for an event put on by the Peace Arch Hospital Wellness Committee on
February 17th and 18th, 2015.

Office and Operations (all year)

Deloitte attended the CMHF office to complete the audit. They have received all information necessary
and the anticipated date of completion is April 15, 2015.
The January 2015 financials have been completed.
All existing contractor and employment agreements have been reviewed and updated.
Raquelle Roodenburg’s last day of employment was February 28, 2015.