APAC Effie Awards 2020

(Results by Award)

SPECIAL AWARDS

Independent
Brand of the Client of the Agency of the Agency Network
Agency of the
Year Year Year of the Year
Year

1. KFC 1. Yum! Brands 1. Stanley Street 1. Colenso BBDO 1. Ogilvy

Auckland
2. Pantene 2. Procter & 1. Ogilvy Sydney 2. BBDO
Gamble 2. Edelman Worldwide
3. Chatcops Australia, Sydney 3. DDB Group
3. New Zealand New Zealand 3. McCann
Police 3. GIGIL, Worldgroup
Philippines

Entry Title Category Client Lead Agency Country

GRAND EFFIE

Loyalty Pointless ALDI

Retail BMF Sydney Australia
Points Australia

Contributing
No Entry Title Category Client Lead Agencies Country
Agencies

GOLD
Positive
The Leo Group
1 #StopMithani Change Social HDFC Bank India
Mumbai
Good – Brands
Positive
Change Social Foodbank The Brand
2 Hungry Puffs Australia
Good – WA Agency Perth
Non-Profit
Bring Back The
3 Food Mars Japan BBDO Japan Japan
Idols

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 Contributing
No Entry Title Category Client Lead Agencies Country
Agencies
MKTG
Government / BC&F Dentsu Auckland New
4 The "Mensus" Movember
Institutional Auckland Zealand
Carat Auckland
The Deciding Government / New Zealand Stanley St New
5
Question Institutional Police Auckland Zealand
Michelin
6 Restaurants KFC Australia Ogilvy Sydney Australia
Impossible
Loyalty Pointless ALDI
7 Retail BMF Sydney Australia
Points Australia

8 Studs Retail Levi's GIGIL Philippines

The Split Travel / Marriott Ogilvy Hong

9 Hong Kong
Sponsorship Tourism International Kong
Branded Procter &
10 The Hairy Tale GREY Tokyo Japan
Content Gamble
Michelin Carpe Diem –
11 KFC Australia Ogilvy Sydney Australia
Impossible Products
The Deciding Corporate New Zealand Stanley St New
12
Question Reputation Police Auckland Zealand
Live A Little David vs DDB Group New New
13 AA Insurance
Freer Goliath Zealand Zealand
Discover A New Seasonal DDB Group New New
14 KiwiRail
New Zealand Marketing Zealand Zealand
Getting
Seasonal Iris Worldwide Dentsu Redstar
15 Singapore To All APB/ Diageo Singapore
Marketing Singapore Singapore
Hail Pats!
Small Budget- Procter &
16 The Hairy Tale GREY Tokyo Japan
Products Gamble
Wunderman
Lonely Social Media Malee
17 Thompson Thailand
Rambutan Marketing Enterprise
Bangkok
The Deciding Youth New Zealand Stanley St New
18
Question Marketing Police Auckland Zealand

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 Contributing
No Entry Title Category Client Lead Agencies Country
Agencies

SILVER
Positive
Let's Stop It At Department
Change Social
19 The Start – of Social BMF Sydney Australia
Good – Non-
Phase 2 Services
Profit
Find Your Inchcape TBWA\Hong
20 Automotive Hong Kong
Unbeaten Path Hong Kong Kong
I'm Drinking It Beverages – New
21 DB Breweries Colenso BBDO
For You Alcohol Zealand
Financial
Manulife
22 #adulting Products & TBWA\Singapore Singapore
Singapore
Services
Financial
23 The Best Gift Products & Income BBH Singapore Singapore
Services
Wunderman
Lonely Malee
24 Food Thompson Thailand
Rambutan Enterprise
Bangkok
New
25 Skinny IT /Telco Skinny Colenso BBDO
Zealand
Cover For Their New Product CHE Proximity
26 RACV Australia
Overconfidence or Service Melbourne
There's A Playlist New Product The Leo Group
27 Spotify India India
For That or Service Mumbai
PRISM Sydney
28 Viewer Verdict Restaurants KFC Australia Ogilvy Sydney MediaCom Australia
Sydney
Brand
Find Your Inchcape TBWA\Hong
29 Experience - Hong Kong
Unbeaten Path Hong Kong Kong
Products
Brand
MullenLowe MullenLowe
30 Germ Nashini Experience - Unilever India
Lintas Group India Singapore
Services
I'm Drinking It Branded New
31 DB Breweries Colenso BBDO
For You Content Zealand
PRISM Sydney
32 Viewer Verdict Branded Utility KFC Australia Ogilvy Sydney MediaCom Australia
Sydney

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 Contributing
No Entry Title Category Client Lead Agencies Country
Agencies

Mindshare
33 Colonel KI Data Driven Yum! China China
Shanghai
Your Pepsi PepsiCo
34 Data Driven VMLY&R China China
Home Video China
David vs New
35 Skinny Skinny Colenso BBDO
Goliath Zealand
New
36 Skinny Influencer Skinny Colenso BBDO
Zealand
Procter &
37 The Hairy Tale Influencer GREY Tokyo Japan
Gamble

PayPal Carpark iProspect

Seasonal PayPal Sydney
38 Christmas Edelman Sydney Australia
Marketing Australia
Challenge Isobar Sydney
MKTG
Small Budget- BC&F Dentsu Auckland New
39 The "Mensus" Movember
Services Auckland Zealand
Carat Auckland
Sponsorship/
Events and Mindshare
40 Colonel KI Yum! China China
Engaged Shanghai
Communities
Jack In The
Embracing Dirt Box Worldwide
Sustained Hindustan Hindustan Mumbai
41 As An Act Of India
Success Unilever Unilever
Faith Edelman
Mumbai
Reshoot
Youth JALA Soho Square
42 Graduation China
Marketing Corporation Shanghai
Photo Campaign
Multi-Market
First University of McCann
43 Products & Australia
Commissions Melbourne Melbourne
Services

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 Contributing
No Entry Title Category Client Lead Agencies Country
Agencies

BRONZE
Positive
44 Barbershop Girls Change Social Gillette India GREY Mumbai India
Good – Brands
Positive
Procter & The Leo Group
45 Bittu Change Social India
Gamble Mumbai
Good – Brands
Positive
46 Eat Your Words Change Social Froebel-Kan Dentsu Tokyo Japan
Good – Brands
Positive UM Singapore
National
Beyond The Change Social McCann
47 Council of Ogilvy Singapore
Label Good – Singapore
Social Service Singapore
Non-Profit
Positive MKTG
Change Social BC&F Dentsu Auckland New
48 The "Mensus" Movember
Good – Auckland Zealand
Non-Profit Carat Auckland
Protecting The
49 Real Engine Of Automotive Castrol India Ogilvy Mumbai India
India
Reshoot
Beauty & JALA Soho Square
50 Graduation China
Wellness Corporation Shanghai
Photo Campaign
Probably The Carlsberg
Beverages – Geometry Global
51 Best Football Brewery Malaysia
Alcohol Malaysia
Beer Malaysia
82.5
Intelligent Know Beverages Bisleri
52 Communications India
The Difference Non-Alcohol International
Mumbai
Financial
KiwiSaver New
53 Products & Fisher Funds krunch.co
Contributions Zealand
Services
National UM Singapore
Beyond The Government / McCann
54 Council of Ogilvy Singapore
Label Institutional Singapore
Social Service Singapore
Awkward Johnson &
55 Healthcare Shortcut Creative South Korea
Astigmatism?! Johnson

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 Lead Contributing
No Entry Title Category Client Country
Agencies Agencies
Household/
AIRDIBLES: Eat
Home Naga DDB
56 Your Air Panasonic Malaysia Malaysia
Products & Tribal
Pollution
Services
Household/
Overcoming
Home Reckitt Benckiser McCann
57 India's Toilet India
Products & India New Delhi
Divide
Services
Are You Media,
McCann
58 Starting To See Entertainment NIKKEI Japan
Tokyo
It? & Leisure
Media,
Only True Fans Singapore BBH
59 Entertainment Singapore
Get It Telecommunications Singapore
& Leisure
Rescue A Pet,
New Product DDB Group Goodoil Films New
60 Rescue A Pet Refuge
or Service New Zealand New Zealand Zealand
Family
Santa Crashes
61 Retail ALDI Australia BMF Sydney Australia
Christmas
Discover A New Travel / DDB Group New
62 KiwiRail
New Zealand Tourism New Zealand Zealand
Brand
Bring Back The
63 Experience - Mars Japan BBDO Japan Japan
Idols
Products
Brand
The Split Marriott Ogilvy Hong
64 Experience - Hong Kong
Sponsorship International Kong
Services
Are You
Brand McCann
65 Starting To See NIKKEI Japan
Revitalisation Tokyo
It?
Brand DDB Group New
66 The Dance Lion New Zealand
Revitalisation New Zealand Zealand
Reshoot
Graduation Branded Soho Square
67 JALA Corporation China
Photo Content Shanghai
Campaign
Havas
Right To Carpe Diem – Reckitt Benckiser
68 Worldwide India
Orgasm Products India
Gurgaon
Making An
Ogilvy
69 Expert Feel Like Influencer Castrol India India
Mumbai
Expert

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 Lead Contributing
No Entry Title Category Client Country
Agencies Agencies
The
Media Content Bill & Melinda McCann New
70 Conversational India
Partnership Gates Foundation Delhi
Contraceptives
Mindshare
71 Colonel KI Media Idea Yum! China China
Shanghai
I'm Drinking It Colenso New
72 Media Idea DB Breweries
For You BBDO Zealand
The McDonald's Leo Burnett
73 Media Idea Philippines
McDelivery Pin Philippines Group Manila
I'm Drinking It Media Colenso New
74 DB Breweries
For You Innovation BBDO Zealand
Shopper & e-
Central JD BBDO
75 Targeted Gift Commerce Thailand
Commerce Bangkok
Marketing
Reshoot
Graduation Small Budget- Soho Square
76 JALA Corporation China
Photo Products Shanghai
Campaign
Small Budget- Edelman
77 The New Word Oatly Sunny Idea Hong Kong
Products Hong Kong
Social Media
78 The Hairy Tale Procter & Gamble GREY Tokyo Japan
Marketing
Sponsorship/ PRISM Sydney
Events and Ogilvy
79 Viewer Verdict KFC Australia MediaCom Australia
Engaged Sydney
Communities Sydney
The Second Sustained The New Zealand BC&F Dentsu New
80
Act Success Heart Foundation Auckland Zealand

End

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