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Multimedia Commerce
Xin Wang
June 8, 2005
Outline
● Conclusions
● Digital Assets
● Any resources, contents and services in digital domain
● Digital Rights
● Privileges for creating, distributing, using and managing digital
assets
● Digital rights are not just copyrights
s&
Clear Price models
ness
Prices & Rights & Busi
ts &
Aggregate Distribute Business models Payment Righ ions
Rights & dit
Rights & Con
Conditions
Conditions
Protected Protected
Original Protected
content content
content content
s&
Price models
s
ines
Bus
ts &
Righ ions
dit
Aggregate Distribute Con
Protected Protected
Original Protected
content content
content content
Clear
Prices & Rights &
Business models
Payment License
● To use content, one needs to have a valid license to authorize usage and
provide a key to decrypt the content
● Characteristics
● Licenses are associated with content, but as separate entities with their own life
cycle
● issuance, distribution, consumption, revocation and expiration
● Licenses specify who have what rights
● play, print, adapt, …
● Licenses also provide information for implementing business models, rather than
applications hard code it
● preview for 3 times, rent for a week, …
● Licenses also carry information for content protection and trust management
● encrypted content decryption key, license issuance and revocation, …
● Licenses are defined using Rights Expression Languages (REL)
● ISO MPEG REL, OMA DREL, XrML, XMCL, …
● can be measured
● for how long
● using how many bytes
● for how many times
● to how many devices
Contracted
with retailer
Network Operator
Un-contracted
with retailer
Network Operator
● Transfer ● Super-distribution
● Library loan
● Fixed subscription
● Monthly or annually charge (e.g., $19/month for any songs in subscription)
● Limited subscription
● Monthly charge with fixed amount of content consumption (e.g., $9/month, up to
35 movies each month)
● Session-based charging
● Charged according to amount of time or data traffic used, (e.g., 2¢ per minute or
KB)
● Multi-tier models
● Fixed subscription for Gold members, limited subscription for regular members
● 2 or more levels of limited subscription (e.g., $9/m for 35 movies, $19/m for 100)