KODAK

by Brenda Mejia Cadena

and Evelin Mendoza Medina
Background
It was founded by the
American inventor
George Eastman in 1888
in New York
Its meaningless name was chosen
because it was impossible to
mispronounce and was disimilar to
any existing words.
 The company is known for
creating a consumer market for
amateur photography and
pioneering the technology that
allowed Hollywood movies to
be filmed. It is also responsible
for easy-to-shoot home movies
and the introduction of digital
photography.
In 1900
Brownie camera

It was launched with a price

of 1 dollar
The basic cardboard box
took square images on 2 ¼
film.
 1969
The film used on the
Apollo 11 missions was
manufactured by
Kodak.
secirp kcots eht skcart tI

1930
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The Eastman Kodak Company

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launched on the Dow Jones

Industrial Average index,
where it would remain for 74
years.
1975
Kodak was the first
company to build a
working digital camera.
An Eastman Kodak
engineer named Steven
Sasson created the
3.6kg device that stored
images on cassette tape
 From its inception, Kodak dominated the
American photography industry.As late as
1976, Kodak commanded 90% of film sales
and 85% of camera sales in the U.S.

1996 was the peak year for

ITS HIGHEST Kodak.
POINTS
The Kodak brand was the fifth most valuable
brand in the world

Kodak’s revenues reached nearly $16 billion

Bankruptcy
•In 1976, Kodak had 85%
market share in cameras
and 90%
market share in film.
•In 2005, their net income
started to decline
significantly.
Why?
Digital Cameras
During the nineties, while digital
cameras were on the
rise, Kodak didn’t ignore them. The
company was selling digital cameras
during
this time and was even the leader in
this field. But, the decline still
occurred in 2005.
•The conclusion is that this happened
because Kodak
didn’t focus on digital cameras…
enough.
Kodak knew about
film, perfected many
processes, and even
invented some of them.
Film was how
they made money, and
they hardly made any of
it by selling cameras.
Finally, with other
brands producing digital
cameras, Kodak wasn’t the
industry leader any longer.
They were competing, just
like everyone else. And they
didn’t do well, which
finally led them to filing for
bankruptcy in 2012.
Sparkes M. (2012) Kodak: 130 years of history
Retrieved from:
https://www.telegraph.co.uk/finance/newsby

secnerefeR
sector/retailandconsumer/9024539/Kodak-
130-years-of-history.html
Djudjic, D. (2018). From Photo Industry giant
to bankruptcy: What happened to Kodak?.
Retrieved from
https://www.diyphotography.net/from-
photo-industry-giant-to-bankruptcy-what-
happened-to-kodak/
Hudson A. (2012) The Rise & Fall of Kodak A
Brief History of The Eastman Kodak
Company, 1880 to 2012 Retrieved from:
https://www.photosecrets.com/the-rise-and-
fall-of-kodak