List of Charts and Tables

Type of information deliveredMarket Figures - AI (Artificial Intelligence) LIST OF CHARTS AND TABLES
Country/Region UK
Products & Services Software, IT Services Fig. 1. UK - AI (Artificial Intelligence) Market 2017-2023: Ma
Verticals NO Fig. 2. UK - AI (Artificial Intelligence) 2017-2023: Growth Ra
Reference Currency GBP Fig. 3. UK - AI (Artificial Intelligence) Market 2019 and 2023
Year of Figures 2017 to 2023 Fig. 4. UK - AI (Artificial Intelligence) Market 2017-2023: Gr
Publication Date December 17, 2019 Fig. 5. UK - AI (Artificial Intelligence) - Software Market 201
Contact Person Nick Mayes Fig. 6. UK - AI (Artificial Intelligence) - Software Market 201
Fig. 7. UK - AI (Artificial Intelligence) - Services Market 201
Fig. 8. UK - AI (Artificial Intelligence) - Services Market 201
Topic segmentation
Generic segmentation
AI (Artificial Intelligence) I UK I 2019
SITSI I Horizontals I Market Figures
For any questions concerning this report, please contact
Nick Mayes
UK - AI (Artificial Intelligence) by segments UK - AI (Artificial Intelligence) Market by segments

Market Volumes, current prices (in million GBP) Annual Growth Rates, current prices (in %)
CAGR
Products & services Use cases 2017 2018 2019 2020 2021 2022 2023 Products & services Use cases 17/18 18/19 19/20 20/21 21/22 22/23
19/23
Software (incl. SaaS & PaaS) Total AI 106 201 319 477 690 945 1,224 Software (incl. SaaS & PaaS) Total AI 89.1% 58.8% 49.6% 44.8% 37.0% 29.5% 40.0%
Management Consulting Total AI 60 112 174 238 309 380 444 Management Consulting Total AI 85.9% 56.0% 36.2% 30.0% 22.9% 16.9% 26.3%
Application Services Total AI 128 251 401 564 756 961 1,156 Application Services Total AI 95.2% 59.7% 40.7% 34.2% 27.1% 20.4% 30.4%
Infrastructure Services Total AI 60 118 198 302 438 604 789 Infrastructure Services Total AI 97.2% 68.2% 52.1% 45.2% 37.9% 30.6% 41.2%
Total Services Total AI 248 481 773 1,103 1,503 1,945 2,390 Total Services Total AI 93.4% 60.9% 42.6% 36.3% 29.4% 22.9% 32.6%
Total Software (incl. SaaS & PaaS) IoT/ OT 11 26 52 96 165 258 372 Total Software (incl. SaaS & PaaS) IoT/ OT 132.6% 97.7% 84.1% 72.3% 56.7% 44.1% 63.6%
Total Software (incl. SaaS & PaaS) CX/ front end 20 40 62 91 129 173 221 Total Software (incl. SaaS & PaaS) CX/ front end 99.3% 55.8% 46.5% 41.8% 34.4% 27.3% 37.3%
Total Software (incl. SaaS & PaaS) Analytics 29 53 80 112 151 200 257 Total Software (incl. SaaS & PaaS) Analytics 84.1% 49.5% 40.0% 35.5% 31.9% 28.7% 34.0%
Total Software (incl. SaaS & PaaS) Other Apps & Processes 6 11 18 30 45 61 75 Total Software (incl. SaaS & PaaS) Other Apps & Processes 93.4% 70.1% 62.6% 50.4% 36.3% 23.9% 42.6%
Total Software (incl. SaaS & PaaS) IT Operation 40 70 107 149 200 253 299 Total Software (incl. SaaS & PaaS) IT Operation 74.7% 51.5% 39.4% 34.7% 26.3% 18.2% 29.4%
Total Software (incl. SaaS & PaaS) Total AI 106 201 319 476 690 945 1,223 Total Software (incl. SaaS & PaaS) Total AI 89.1% 58.8% 49.6% 44.8% 36.9% 29.5% 40.0%
Total Services IoT/ OT 33 77 153 262 419 608 807 Total Services IoT/ OT 136.1% 97.2% 72.0% 59.6% 45.1% 32.8% 51.6%
Total Services CX/ front end 60 118 182 247 323 406 493 Total Services CX/ front end 97.0% 53.8% 35.8% 30.6% 25.8% 21.3% 28.3%
Total Services Analytics 101 185 279 371 471 584 707 Total Services Analytics 83.6% 51.4% 32.7% 27.2% 24.0% 21.0% 26.1%
Total Services Other Apps & Processes 10 18 32 49 69 88 102 Total Services Other Apps & Processes 82.5% 73.7% 55.6% 41.6% 27.2% 15.0% 34.0%
Total Services IT Operation 45 82 128 174 221 258 282 Total Services IT Operation 82.0% 55.7% 35.8% 27.2% 17.0% 9.0% 21.8%
© CXP SAS December 2019 © CXP SAS December 2019
Fig. 1. UK - AI (Artificial Intelligence) Market 2017-2023: Market Volumes by Segment Fig. 2. UK - AI (Artificial Intelligence) 2017-2023: Growth Rates by Segment
SITSI I Horizontals I Market Figures - Graphs
120.0%
2023
100.0%
Infrastructure Services; 22%
2019
18% 80.0%
Software (incl. SaaS & PaaS); 34%
29%
60.0%
40.0%
37% 16% 20.0%
Application Services; 32% 0.0%

Management Consulting; 12% 17/18
© CXP SAS December 2019 I
Fig. 3. UK - AI (Artificial Intelligence) Market 2019 and 2023: Shares of Products and Services
2023
IT Operation; 24%
2019
IoT/ OT; 30%
16%
33%
20%
Other Apps & Processes; 6%
6%
25%
33%
20%
Other Apps & Processes; 6%
6%
25%
CX/ front end; 18%

Analytics; 21%
© CXP SAS December 2019
Fig. 5. UK - AI (Artificial Intelligence) - Software Market 2019 and 2023: Shares of Use Cases
IT Operation; 12% 2023
Other Apps & Processes; 4% 2019

17% 20% IoT/ OT; 34%
4%
24%
Analytics; 30%
36%
CX/ front end; 21%
© CXP SAS December 2019
Fig. 7. UK - AI (Artificial Intelligence) - Services Market 2019 and 2023: Shares of Use Cases
Nick Mayes
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
17/18 18/19 19/20 20/21 21/22 22/23
Software (incl. SaaS & PaaS) Management Consulting Application Services

Infrastructure Services
Fig. 4. UK - AI (Artificial Intelligence) Market 2017-2023: Growth Rates of Products and Services
140.0%
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
80.0%
60.0%
40.0%
20.0%
0.0%
17/18 18/19 19/20 20/21 21/22 22/23
IoT/ OT CX/ front end Analytics Other Apps & Processes IT Operation
Fig. 6. UK - AI (Artificial Intelligence) - Software Market 2017-2023: Growth Rates of Use Cases
140.0%
120.0%
100.0%
80.0%
60.0%
40.0%
20.0%
0.0%
17/18 18/19 19/20 20/21 21/22 22/23
IoT/ OT CX/ front end Analytics Other Apps & Processes IT Operation
Fig. 8. UK - AI (Artificial Intelligence) - Services Market 2017-2023: Growth Rates of Use Cases
22/23
ion Services
22/23
IT Operation
Topic Segmentation
AI Definition:
AI (artificial intelligence) is the combined use of algorithms, knowledge bases (big data sets), and neural networ
to mimic and complement human abilities in a variety of domains, including:
• Perception and understanding
• Reasoning and problem solving
• Learning and training
• Interaction with surroundings and people
We differentiate 5 use cases:

IoT/ OT: IoT (see dedicated segmentation); OT: industrial & technical IT, including process control, SCADA and
CX/ front end (see dedicated segmentation)
Analytics (see dedicated segmentation)
Other Apps & Processes; e.g., F&A, HR, SRM, banking back office, telecom billing, tax collection...
IT Operation: operation of information systems (incl. both infrastructure and applications)
We differentiate 3 services and one software segments:

Management Consulting: Strategy, Organisation & Process Consulting
Application Services: Applications related Project Services, Application Management
Infrastructure Services: Infrastructure related Project Services, Infrastructure Outsourcing
Software: Infrastructure Software Products & Platforms, Application Software Products, SaaS and PaaS
For downloading the complete description of our segmentation, please go to:
http://www.sitsi.com/segmentation
HORIZONTAL
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1. SOFTWARE
1.1. Infrastructure Software & Platforms
Important note: teknowlogy figures include only revenues from licenses and maintenance/ support fees directly charged by the software manufacturer. All related revenues from implementation services (consulting, implementation/
customization, training) are booked as services revenues.
1.1.1. Operating Systems  Proprietary as well as open operating systems and system-level software
1.1.2. N3SM (Network, System, Storage and Security Management)  Network, System and Storage Management software for all types of hardware (from mainframe to PC)
 Cryptographic software, Access Control, Intrusion detection system (IDS), Intrusion prevention systems (IPS), Antivirus, Anti-spyware, Anti keylogger, Anti-
Subversion, Anti-Tamper, Anti-Spam, Firewall, Internet Security
 Data engines/database engines, analysis/ modelling/design, software engineering, code generation, rules engines, test & quality, BPM/BAM, application
1.1.3. Middleware
servers, web services tools, connectors, EAI, MOM
1.2. Application Software Products

Important note: teknowlogy figures include only revenues from licenses and maintenance/ support fees directly charged by the software manufacturer. All related revenues from implementation services (consulting, implementation/
customization, training) are booked as services revenues.
 Office Automation includes software like word-processing, data spreadsheet, and/or presentation software; Content includes Document management,
Web content management, Archiving (documents, e-mails, ERP/FI data), Digital asset management, Document-based workflow; Collaboration includes
1.2.1. Office, Content and Collaboration
messaging and groupware systems, platform-independent UC applications and software to enhance and connect VoIP and UC platforms via telephony
systems and groupware specialists.
1.2.2. Horizontal Business Applications (incl. BI)  Financials, HRM, CRM, SRM
 Business Intelligence (BI) includes software tools for reporting, analytical applications, corporate performance management and GRC (Governance, Risk
and Compliance); some of the core functions of BI solutions include: Reporting & query, Analysis, Balanced Scorecards, Dashboards, Planning, Budgeting
and Forecasting
1.2.3. Vertical Business Applications  Industry-specific solutions such as billing (telecom, utilities), core banking systems, e-government, etc.
 Technical and graphical software, incl. CAD, GIS, command control and SCADA (eg, plant management in manufacturing or utilities, network management
1.2.4. Technical Applications
in telecom, utilities or transport, C3I in defence, etc.)
1.3. Software as a Service (SaaS)
Important note: teknowlogy figures for SaaS include the Software part (licences and maintenance), as well as the hosting part (operation of the solution and related infrastructure) of a SaaS agreement.
1.3.1. N3SM & Middleware  Includes N3SM & Middleware (see above) software sold "as a service"
1.3.2. Office, Content and Collaboration  Includes Office, Content and Collaboration (see above) software sold "as a service"
1.3.3. Horizontal Business Applications (incl. BI)  Includes all kinds of horizontal business applications (see above), sold "as a service"
1.3.4. Industry-specific applications  Includes all kinds of vertical business applications and technical applications (see above), sold "as a service"
2. IT SERVICES
2.1. Infrastructure-related Services
2.1.1. Infrastructure Support Services

2.1.1.1. Hardware Maintenance  Repair and support, for all types of hardware (from mainframe to PC) and related system software (proprietary or open systems).
2.1.1.2. Field Services and Services Desk  Field Services (installation, configuration and roll out of infrastructure, operational support; on customer's site) and (stand alone) Service Desk
2.1.2. Infrastructure-related Project Services
2.1.2.1. Infrastructure-related Consulting  Planning, specification and design of information systems - Infrastructure-related
 Customization and integration of infrastructure products; this includes both types of IT services invoiced on a time & material (also known as T&M, contract
2.1.2.2. Infrastructure-related SI
staff, staff augmentation, body shopping, etc.) basis as well as fixed-time/fixed-price basis.
 Focused on either end users and/or IT professionals, it includes two types of delivery: standard Infrastructure-related training, including all multi-customer
2.1.2.3. Infrastructure-related IT Training
seminars, and customized Infrastructure-related training, including on a one-on-one basis;
2.1.3. Infrastructure Outsourcing Services
2.1.3.1. End User Devices Outsourcing  Outsourcing of mostly large PC installations and PC networks, as well of other end user devices; incl. operation, help desk, software distribution, etc.; incl.
desktop as a service (public as well as hosted private cloud)
 Outsourcing of the data center (in mainframe environment and/or in client/server environment), often including the transfer of both human resources and
2.1.3.2. Data Center Outsourcing & Hosting infrastructure assets; hosting of an application, including server / mainframe and basic system operation, but excluding application management; Web hosting
- hosting of a customer’s web site; incl. both legacy and hosted private cloud
 (Remote) Managed Services for data center on client's premises (incl. inhouse private cloud) and/or third-party cloud services (hosted private as well as
2.1.3.3. Managed Data Center Services public cloud)
 Resources (infrastructure and/or platform) based on a Cloud architecture are hosted by a provider and made available to several customers (“one-to-many”
2.1.3.4. Public IaaS/PaaS
model) over the Internet; excl. desktop as a service
2.2. Application-related Services
2.2.1. Application-related Project Services

2.2.1.1. Process & Application-related Consulting  Planning, specification and design of information systems - Application-related; process consulting: process design, process/ IT alignment
 Custom software development, packaged software implementation, integration of applications; includes both types of invoicing: time & material (also known
2.2.1.2. Application-related SI
as T&M, contract staff, staff augmentation, body shopping…) as well as fixed-time/fixed-price
 Focused on either end users and/or IT professionals, it includes two types of delivery: standard Applications-related training, including all multi-customer
2.2.1.3. Application-related IT Training
seminars, and customized Applications-related training, including on a one-on-one basis
2.2.2. Application Management
 Refers to the maintenance and enhancement of existing applications (custom development and/or customized software products), in the framework of a long-term (multi-year) contract with a commitment to fulfill pre-defined service
level agreements on a fixed-price basis.
2.3. BPO
Important note: teknowlogy only considers processes that are to a significant degree supported by IT (e.g. accounting, human resources, logistics, billing, card processing, etc.).
 Business Process Outsourcing (BPO) means the takeover of responsibility for an entire business process (or parts of it), also including specialized administrators besides the related infrastructure and application management. BPO
also includes processing services such as payroll, card or transaction processing.
3. HARDWARE
 Refers to the purchase value of all Mainframes, servers, PCs, workstations, storage, monitors, printers, other terminals (eg, ATMs, cash registers), networking equipment (LAN, switches; excl. WAN).
4. PERSONNEL
 Refers to all personnel-related costs (IT salaries & other staff costs)
5. MISCELLANEOUS
 Refers to data-related telecom equipment and services (e.g. routers, leased lines, X25, etc.), as well as consumables, energy, offices, etc. Thisalso includes financing costs (for Hardware, Software and IT Services).
VERTICAL
View
Manufacturing
 Automotive & Discrete Manufacturing incl.
- Automotive
- Aerospace & Defense
- Electrical Engineering & High Tech
- Mechanical & Plant Engineering
- Construction
 Process Manufacturing (incl. metal; chemicals; pharmaceuticals; oil, gas & mining; food & beverages, tobacco; textile, paper, others)
- Metal
- Chemicals
- Pharmaceuticals
- Oil, Gas & Mining
- Food & Beverage, Tobacco
- Textile, Paper, Others
Banking
 Retail Banking
 Wholesale/Corporate Banking
 Investment Banking
 Private Banking
Insurance
 Life & Pension
 Property & Casualty
 Health
 Reinsurance
Public Sector
 Government (incl. federal, regional, and local administration, education, etc.)
 Health and Social Services (incl. payers and providers)
 Defense
Telecommunications
 Fixed carriers
 Mobile carriers
 Virtual Network Operators (VNO)
 Internet Service Providers
Utilities
 Electricity
 Water
 Gas
 Waste disposal
 Heat
Retail & Wholesale

 Wholesale
 Retail (food)
 Retail (non-food)
Services & Consumers

Services
 Media
 Professional Services
 Real Estate/Facility Management
 Tourism
Consumers
 Refers to the use of IT in households (contrary to professional organizations - enterprises, institutions, etc.); this covers individual consumers, usually in a multi-person environment (e.g. a family), with a possibly differentiated use of IT
products and services (e-mailing/ social networking, information gathering, e-shopping, education, personal development, household book keeping, home office, etc.)
Important note: teknowlogy does not include games (consoles and software) in its market analysis.
Transport
 Rail and Public Transport
 Freight
 Aviation
 Postal Services
Connected vehicles
Connected cars, trucks, buses, ships, trains and other vehicles can continuously and bi-directionally
(e.g. owners, drivers, OEMs, insurers, garages) and environments (traffic signals, other vehicles, sma
technologies enable smart services like traffic management, predictive maintenance, convenience se
Includes, among others, the following use cases:
Use case Description Use case Description

Digital technologies like mobility, sensor, artificial intelligence
and innovative driver interfaces are paving the way for
connectivity-related smart services like remote diagnostics Infotainment refers
and (predictive) maintenance, automated garage service, entertainment. It inc
Co nne c te d situation-based insurance, driver assistance or extended ware products and s
s e rvic e c hains mobility services. Info tainme nt in order to enhance
Services based on context-aware applications, providing

personalized services to each individual user according to Autonomous vehicle
of techniques (RAD
their particular needs and interests at any given point in time.
vision) for the purpo
Co nte xtual A contextual service adapts to changing circumstances of
advanced control sy
s e rvic e s users in real time (emergency, access, tracking). Drive r identify appropriate
Smart parking solutions support the reduction of (urban) traffic as s is tanc e & vehicles, pedestrian
volumes by monitoring & managing available parking spaces auto no mo us Autonomous vehicle
on-street & off-street (e.g. car park facilities). Solutions include ve hic le s ranging from none t
technologies (e.g. RFID/sensors), mobile apps for user (incl.
space reservation, payment functionalities) & management Fleet management
platforms (incl. analytics capabilities). Also included are ships, vans, trucks,
autonomous off-street parking concepts and infrastructure vehicle financing, m
components (e.g. smart street lights) that monitor/scan street Fle e t tracing, fuel and con
Smart parking environments for available on-street parking spaces. manag e me nt management for e.g
Digital factory
A digital factory uses smart products and smart services to become a highly-efficient and inte
production system. This covers the improvement of internal production processes, intra-logis
also the delivery of smart products and services to help others in realizing a digital factory.
Use case Description Use case Descrip

Intelligen
A connected worker uses digital worker support
productio
systems (via augmented reality or other visuali-
Mas s c us to mizatio n (very) larg
zation technologies) to improve working decisions,
quality and efficiency. In addition, they can collect Predictive
Co nne c te d wo rke r data via sensors (e.g. via wearables or cameras). schedulin
analytics)
A digital twin allows the virtual development, Pre dic tive failures, t
testing, production and maintenance of a physical mainte nanc e triggering
product, by using digital technologies like virtual
Automatic
reality. The digital product can be interacted with in
Intelligen
A connected worker uses digital worker support
productio
systems (via augmented reality or other visuali-
Mas s c us to mizatio n (very) larg
zation technologies) to improve working decisions,
quality and efficiency. In addition, they can collect Predictive
Co nne c te d wo rke r data via sensors (e.g. via wearables or cameras). schedulin
analytics)
A digital twin allows the virtual development, Pre dic tive failures, t
testing, production and maintenance of a physical mainte nanc e triggering
product, by using digital technologies like virtual
Automatic
reality. The digital product can be interacted with in
based on
the same way as would be possible with the physi-
Digital quality of data co
cal product. A physical product can also gather
c o ntro l of defecti
sensor data that can be used to update a "digital
Dig ital twin twin" copy of the product’s state in real time.
Sensor-c
Use of digital technology within the whole S mart intra-lo g is tic s autonomo
production process and supply chain to verify the
history or the location of raw materials, Pro duc ts as a Usage-ba
Trac e ability components, tools, end products, etc. S e rvic e guarantee
Digital health
Digital health is the convergence of the digital revolution with health, healthcare, living and society. Io
to improve access, reduce costs, increase quality and security, reduce inefficiencies in healthcare del
precise in combination with personalized genomics.

Tre atme nt/
me dic ine Tools (data
We llne s s & Solutions to monitor and analyze as much data c us to mizatio n/ the design
pre ve ntio n as possible in order to detect or prevent an pe rs onalizatio n ments.
(pe rs o nal c are / aggravation of the user’s health (incl. digital
he alth) patient record). S mart me dic al Collection
de vic e s best, safes
Tools to aid in the development of, and

Fle e t manag e me nt Gathering
compliance with, treatment plans to ensure all
and pre dic tive managem
Te le me dic ine parties in the care process remain informed and
mainte nanc e o f maintenanc
(inc l. mo nito ring & engaged. Bedside or remote monitoring of the
me dic al de vic e s possible for
ho me -as s is te d living ) patient status.
Solution to
Digital solutions that help analyze data and Trac e ability & thing” (devi
Diag no s tic s contribute to medical diagnostics. fraud as many fra
de vic e s best, safes
Tools to aid in the development of, and

Fle e t manag e me nt Gathering
compliance with, treatment plans to ensure all
and pre dic tive managem
Te le me dic ine parties in the care process remain informed and
mainte nanc e o f maintenanc
(inc l. mo nito ring & engaged. Bedside or remote monitoring of the
me dic al de vic e s possible for
ho me -as s is te d living ) patient status.
Solution to
Digital solutions that help analyze data and Trac e ability & thing” (devi
Diag no s tic s contribute to medical diagnostics. fraud as many fra
Digital telco, media & services
The digitalization of core customer services and respective industries as well as telco, media
services as an integral part and enablers of cross-industry ecosystems.

Connecte
workforce
Platform-based solutions that allow telecom
industry,
providers to offer IoT services enabled by mobile
Co nne c te d e mplo ye e optimized
network connectivity (SIM cards). For telecom
Io T s e rvic e companies, these platform-based solutions can
e nable me nt help generate new revenue streams.
IoT-based solutions that enable monitoring and

management of network infrastructure, such as
Infras truc ture base stations and antennas for telecom
manag e me nt providers, can render operations more efficient.
Smart energy & resources
Usage of IoT technologies and analytics (incl. artificial intelligence, AI) to develop or optimize end-to-e
and energy exploration (oil & mining) as well as to enable new business models for energy consumpti

Deployment of intelligent measuring systems for The use o
energy consumption (and generation in case of Inte llig e nt o pe ratio n/ (RFID, W
renewable energies), allowing two-way auto matio n & analytics
communication and thus enabling real-time insight pre dic tive maintena
into power consumption (and generation) as well as mainte nanc e maintena
S mart me te ring new services such as differing tariffs, energy savings
& s e rvic e s initiatives, smart home services, etc. Use of an
and colla
Provision, management and operation of intelligent improve o
energy transmission networks able to dynamically accurate
manage decentralized energy usage over time and planning
space according to supply and demand. Includes Dig ital mining & more effe
advanced diagnostic features to analyze in real time e xplo ratio n throughou
the state of the network, enabling a higher efficiency
of the overall grid operation. Digital technologies and
platforms allow a consolidated view of the grid, Deployme
combining and analyzing asset information, systems t
into power consumption (and generation) as well as mainte nanc e maintena
S mart me te ring new services such as differing tariffs, energy savings
& s e rvic e s initiatives, smart home services, etc. Use of an
and colla
Provision, management and operation of intelligent improve o
energy transmission networks able to dynamically accurate
manage decentralized energy usage over time and planning
space according to supply and demand. Includes Dig ital mining & more effe
advanced diagnostic features to analyze in real time e xplo ratio n throughou
the state of the network, enabling a higher efficiency
of the overall grid operation. Digital technologies and
platforms allow a consolidated view of the grid, Deployme
combining and analyzing asset information, systems t
geographical location, financial data, weather info, tors and e
S mart g rids / etc. This enables complex analyzes that improve Digital tec
inte llig e nt transmission and distribution network management, control an
ne twork asset management (thus reducing asset risks) and ensure ef
manag e me nt allow for load balancing. Virtual po we r plants reliable p
Smart home & buildings
Usage of technical systems and technology in buildings (home & institutional) to increase e.g. the qu
energy efficiency based on connected and tele-controlled devices and installations as well as automa
surveillance, domestic appliances, entertainment, etc.)

Predictive maintenance allows upfront schedu- Security camera
ling of maintenance services (based on monitor activity
analytics) to prevent unexpected equipment pattern recognit
failures, thanks to automatic alerts gathering automatically de
and the triggering of incident tickets. data and immed
Auto matio n & This also includes the exchange of information intrusion. Advan
pre dic tive between the various service providers of the S e c urity & with retina/finge
mainte nanc e building. c o ntro l detection (emer
All intelligent equipment that can be found in a Thermostat and
Ente rtainme nt, building/home that will ease/improve the user behavior and all
s mart e quipme nt & experience (intelligent parking, elevators, touch- consumption. In
c o nne c tivity screens, live information on traffic, etc.) can be used to a
unoccupied or o
Augmented reality becomes an important tech- lighting as need
nology in facility management, as even un- Ene rg y manage bought
trained workers, equipped with smart-phones, manag e me nt garbage reproce
tablets or AR headsets, can zoom virtually into
Fac ility manag e me nt systems for maintenance and repair purposes. Smart appliance
Co nne c te d to make function
applianc e s efficient. The ap
(lig hting , c o o k- energy "smart g
ing , c le aning ) nationwide.
Smart retail & CPG

Smart retail and CPG mean the implementation of digital devices, connectivity modules, hardware and softwar
warehouses to improve customer experience, customer loyalty, customer retention, in-store operations and wa
Integration of retail channels (online, in-store, mobile) Headsets for a virtu

to enable diverse retail experiences. For example, a AR/VR experience can ma
simple reorder button can be provided through a he ads e ts in store or even at
Omni-c hanne l connectivity module in CPG products. Or an in-store
Smart retail and CPG mean the implementation of digital devices, connectivity modules, hardware and softwar
warehouses to improve customer experience, customer loyalty, customer retention, in-store operations and wa
Integration of retail channels (online, in-store, mobile) Headsets for a virtu

to enable diverse retail experiences. For example, a AR/VR experience can ma
simple reorder button can be provided through a he ads e ts in store or even at
Omni-c hanne l connectivity module in CPG products. Or an in-store The use of environ
s ale s , marke ting client can be guided to a product previously searched modules (RFID, W
& c o mme rc e online. movement, temper
be used for the ana
Integration of connectivity modules in CPG products Smart connectivity modul
to enable data collection on product usage and trac king & forms can be used
customer behavior via platforms or mobile apps trac ing protection.
connected with the product. This can be a new
Use of connected v
Smart s e rvic e s channel for the customer and enable new business
(CPG) models. improve and optim
experience. Delive
In-store digital devices and apps help customers items can be delive
Cus to me r s e lf- locate specific products, provide instant information Smart de live ry customer’s car trun
s e rvic e on the items and offer self-service payment. Use of connected f
customer experien
Smart agents and devices used to automate shopping Smart s to re notice when an item
or customer support; examples include connected furniture and details on a display
buttons (dashes) for home-based shopping, AI agents ite ms QR codes or NFC,
and chat bots for customer support, in-store robots for (s he lve s , Smart baskets dete
welcoming customers, providing product information mirro rs , self-checkout conc
Smart ag e nts and taking feedback. bas ke ts , e tc .) enable digital cloth
Smart transport
Smart transport comprises applications which, without embodying intelligence as such, aim to provid
different modes of transport & traffic management, and enable various users to be better informed a
coordinated and “smarter” use of transport networks.

Solutions based on connected assets such as Fleet ma
video cameras, toll collection points, parking telematic
sensors, induction loops, displays, traffic signs (cars, ai
as well as cloud-based platforms that integrate enable b
Smart infras truc ture the collected data from these assets and provide fuel and
& inte llig e nt actionable insights for optimization of the flows health m
trans po rt s ys te ms of traffic and people, indoor and outdoor. Fle e t manage me nt behavior
Speech recognition voice assistants, AI agents The use
and devices capable of providing customer innovativ
support and intelligent ticketing services to ticketing
Smart age nts and passengers at places such as airports and train Mo bility/Trans port as means s
tic ke ting mac hine s stations. a s e rvic e (MaaS ) truck sha
Apart from providing data about the fleet of Operatio
vehicles used, IoT-enabled solutions can be improve
used for monitoring the condition of the solutions
transported assets/goods. Additionally, new predictiv
Smart de live rie s and ways of delivery can be introduced by means of Co nne c te d not only
fre ight trans po rt drones or robots. ope rations such as
and devices capable of providing customer innovativ
support and intelligent ticketing services to ticketing
Smart age nts and passengers at places such as airports and train Mo bility/Trans port as means s
tic ke ting mac hine s stations. a s e rvic e (MaaS ) truck sha
Apart from providing data about the fleet of Operatio
vehicles used, IoT-enabled solutions can be improve
used for monitoring the condition of the solutions
transported assets/goods. Additionally, new predictiv
Smart de live rie s and ways of delivery can be introduced by means of Co nne c te d not only
fre ight trans po rt drones or robots. ope rations such as
Analyti
Nick Mayes
UK - AI (Artificial Intelligence) Market by segments UK - AI (Artificial Intelligence) Market by segments

Market Volumes, current prices / constant exchange rates (in million EUR) Annual Growth Rates, current prices / constant exchange rates (in %)
CAGR
19/23
Software (incl. SaaS & PaaS) Total AI 120 227 360 539 780 1,068 1,384 Software (incl. SaaS & PaaS) Total AI 89.1% 58.8% 49.6% 44.8% 37.0% 29.5% 40.0%
Application Services Total AI 145 283 453 637 855 1,086 1,307 Application Services Total AI 95.2% 59.7% 40.7% 34.2% 27.1% 20.4% 30.4%
Total Software (incl. SaaS & PaaS) Total AI 120 227 360 539 780 1,068 1,383 Total Software (incl. SaaS & PaaS) Total AI 89.1% 58.8% 49.6% 44.8% 36.9% 29.5% 40.0%
Constant Exchange Rate: 1 GBP = 1.130598 EUR © CXP SAS December 2019 © CXP SAS December 2019
Nick Mayes

Market Volumes, current prices / constant exchange rates (in million USD) Annual Growth Rates, current prices / constant exchange rates (in %)
CAGR
19/23
Application Services Total AI 172 335 535 753 1,010 1,283 1,545 Application Services Total AI 95.2% 59.7% 40.7% 34.2% 27.1% 20.4% 30.4%
Infrastructure Services Total AI 80 158 265 403 585 807 1,054 Infrastructure Services Total AI 97.2% 68.2% 52.1% 45.2% 37.9% 30.6% 41.2%
Total Services Total AI 332 642 1,033 1,473 2,008 2,598 3,192 Total Services Total AI 93.4% 60.9% 42.6% 36.3% 29.4% 22.9% 32.6%
Total Services IoT/ OT 44 103 204 350 559 812 1,078 Total Services IoT/ OT 136.1% 97.2% 72.0% 59.6% 45.1% 32.8% 51.6%
Total Services Total AI 332 642 1,033 1,474 2,008 2,598 3,193 Total Services Total AI 93.4% 60.9% 42.6% 36.3% 29.4% 22.9% 32.6%
Constant Exchange Rate: 1 GBP = 1.335789 USD © CXP SAS December 2019 © CXP SAS December 2019
Nick Mayes

Market Volumes, current prices / current exchange rates (in million EUR) Annual Growth Rates, current prices / current exchange rates (in %)
CAGR
19/23
Software (incl. SaaS & PaaS) Total AI 121 227 356 511 732 998 1,289 Software (incl. SaaS & PaaS) Total AI 87.4% 57.1% 43.6% 43.2% 36.3% 29.2% 37.9%
Total Software (incl. SaaS & PaaS) Total AI 121 227 356 511 732 998 1,289 Total Software (incl. SaaS & PaaS) Total AI 87.4% 57.1% 43.6% 43.1% 36.3% 29.2% 37.9%
Current Exchange Rates: 1 GBP = … EUR 1.140608 1.130598 1.118071 1.07342 1.061371 1.056065 1.05366 © CXP SAS December 2019
Nick Mayes

Market Volumes, current prices / current exchange rates (in million USD) Annual Growth Rates, current prices / current exchange rates (in %)
CAGR
19/23
Current Exchange Rates: 1 GBP = … USD 1.288071 1.335789 1.255689 1.202748 1.200711 1.203692 1.207814 © CXP SAS December 2019
2017 2018 2019 2020 2021
EUR EUR EUR EUR EUR
1 AUD (Australia) 0.67899 0.63322 0.61786 0.60491 0.60012
1 BRL (Brazil) 0.27747 0.23164 0.22851 0.22085 0.21519
1 CAD (Canada) 0.68225 0.65317 0.67081 0.67885 0.68229
1 CHF (Switzerland) 0.89928 0.86553 0.90038 0.92389 0.93143
1 CNY (China) 0.13102 0.12793 0.13184 0.13255 0.13184
1 CZK (Czech Republic) 0.03788 0.03895 0.03923 0.03963 0.03955
1 DKK (Denmark) 0.13411 0.13404 0.13454 0.13515 0.13469
1 EUR 1.00000 1.00000 1.00000 1.00000 1.00000
1 GBP (UK) 1.14061 1.13060 1.11807 1.07342 1.06137
1 HUF (Hungary) 0.00323 0.00324 0.00335 0.00334 0.00332
1 INR (India) 0.01374 0.01210 0.01251 0.01229 0.01195
1 JPY (Japan) 0.00789 0.00766 0.00823 0.00854 0.00867
1 MXN (Mexico) 0.04679 0.04398 0.04639 0.04619 0.04549
1 NOK (Norway) 0.10705 0.10408 0.10170 0.09873 0.09700
1 PLN Poland) 0.23448 0.23436 0.22326 0.22556 0.22488
1 RON (Romania) 0.21851 0.21473 0.21118 0.21311 0.21284
1 RUB (Russia) 0.01518 0.01350 0.01337 0.01290 0.01246
1 SEK (Sweden) 0.10358 0.09737 0.09429 0.09355 0.09380
1 TRY (Turkey) 0.24273 0.17528 0.15499 0.14765 0.14136
1 USD (USA) 0.88552 0.84639 0.89040 0.89247 0.88395
1 ZAR (South Africa) 0.06649 0.06393 0.06239 0.06064 0.05836
*source: IMF October 2019

2022 2023 2017 2018 2019 2020
EUR EUR USD USD USD USD
0.59573 0.59243 0.76677 0.74814 0.69391 0.67779
0.21008 0.20582 0.31334 0.27369 0.25664 0.24746
0.68679 0.69275 0.77045 0.77171 0.75337 0.76064
0.94068 0.95157 1.01555 1.02262 1.01120 1.03521
0.13124 0.13075 0.14796 0.15115 0.14807 0.14852
0.03951 0.03954 0.04278 0.04602 0.04406 0.04440
0.13446 0.13471 0.15145 0.15836 0.15110 0.15144
1.00000 1.00000 1.12928 1.18149 1.12309 1.12048
1.05607 1.05366 1.28807 1.33579 1.25569 1.20275
0.00327 0.00324 0.00365 0.00383 0.00376 0.00374
0.01165 0.01138 0.01551 0.01430 0.01405 0.01377
0.00880 0.00895 0.00892 0.00906 0.00924 0.00957
0.04486 0.04431 0.05284 0.05196 0.05210 0.05175
0.09544 0.09410 0.12089 0.12296 0.11421 0.11063
0.22493 0.22585 0.26479 0.27689 0.25074 0.25274
0.21292 0.21302 0.24676 0.25370 0.23717 0.23878
0.01210 0.01183 0.01715 0.01595 0.01501 0.01446
0.09462 0.09561 0.11697 0.11504 0.10590 0.10482
0.13281 0.12189 0.27411 0.20709 0.17407 0.16543
0.87736 0.87237 1.00000 1.00000 1.00000 1.00000
0.05628 0.05440 0.07509 0.07553 0.07007 0.06794
2021 2022 2023
USD USD USD
0.67891 0.67900 0.67911
0.24344 0.23945 0.23593
0.77186 0.78280 0.79410
1.05371 1.07218 1.09079
0.14915 0.14959 0.14988
0.04474 0.04504 0.04532
0.15237 0.15326 0.15442
1.13128 1.13979 1.14630
1.20071 1.20369 1.20781
0.00376 0.00373 0.00371
0.01352 0.01328 0.01305
0.00980 0.01003 0.01026
0.05147 0.05114 0.05079
0.10973 0.10878 0.10787
0.25440 0.25638 0.25889
0.24078 0.24268 0.24419
0.01409 0.01379 0.01357
0.10612 0.10785 0.10960
0.15992 0.15137 0.13973
1.00000 1.00000 1.00000
0.06602 0.06415 0.06236
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Type of information deliveredMarket Figures - AI (Artificial Intelligence) LIST OF CHARTS AND TABLES

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UK - AI (Artificial Intelligence) by segments UK - AI (Artificial Intelligence) Market by segments

37% 16% 20.0%

Application Services; 32% 0.0%

© CXP SAS December 2019 I

CX/ front end; 18%

© CXP SAS December 2019

IT Operation; 12% 2023

Other Apps & Processes; 4% 2019

CX/ front end; 21%

© CXP SAS December 2019

Software (incl. SaaS & PaaS) Management Consulting Application Services

We differentiate 5 use cases:

We differentiate 3 services and one software segments:

1.2. Application Software Products

1.3. Software as a Service (SaaS)

2.1.1. Infrastructure Support Services

2.1.3. Infrastructure Outsourcing Services

2.2. Application-related Services

2.2.1. Application-related Project Services

Retail & Wholesale

Services & Consumers

Includes, among others, the following use cases:

Use case Description Use case Description

Services based on context-aware applications, providing

Includes, among others, the following use cases:

Use case Description Use case Descrip

Includes, among others, the following use cases:

Use case Description Use case Descrip

Tools to aid in the development of, and

Tools to aid in the development of, and

Digital telco, media & services

Includes, among others, the following use cases:

Use case Description Use case Descrip

IoT-based solutions that enable monitoring and

Smart energy & resources

Includes, among others, the following use cases:

Use case Description Use case Descrip

Smart home & buildings

Includes, among others, the following use cases:

Use case Description Use case Description

Smart retail & CPG

Use case Description Use case Description

Integration of retail channels (online, in-store, mobile) Headsets for a virtu

Use case Description Use case Description

Integration of retail channels (online, in-store, mobile) Headsets for a virtu

Includes, among others, the following use cases:

Use case Description Use case Descrip

For any questions concerning this report, please contact

UK - AI (Artificial Intelligence) Market by segments UK - AI (Artificial Intelligence) Market by segments

For any questions concerning this report, please contact

UK - AI (Artificial Intelligence) Market by segments UK - AI (Artificial Intelligence) Market by segments

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UK - AI (Artificial Intelligence) Market by segments UK - AI (Artificial Intelligence) Market by segments

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UK - AI (Artificial Intelligence) Market by segments UK - AI (Artificial Intelligence) Market by segments

*source: IMF October 2019

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