MARKETING PLAN FOR THE COVID 19 LOCKDOWN PERIOD

GOAL: The overall purpose of the marketing plan is to increase the company turn over from 62%
decline to less than 15%.
Objective 1: To target our online clients via internet based marketing
Outputs Indicator Target Activities Frequency of Responsible Person(s)
outputs
E-Marketing Number of 100% of all Develop and Facebook page E-marketing consultants,
contents online post contents at least thrice marketers, contents is
and post presence Facebook per day also welcome from other
sent out within Imo posting at Boost of staff
State (at least least 3 post adverts at
3 contents per per day least once per
day) Boosting of day.
adverts at Update on
least once per others
day.
Update on
other online
tools such as
twitters and
instagram

Phone calls Number of 100% of all All marketers At least 20 Drs All Marketers.
Drs reached Drs. to place calls per day until
out per day to least 20 Drs all Drs are
per day reached
assuring them
that we are
still open
during the
lockdown.

SMS to all Drs Number of At least 50 Number of At least 50 All marketers

SMS sent SMS per day. SMS to Drs SMS per
per day marketer
Outcomes Indicator Target Data Source Frequency of Responsible Person(s)
(method/tool) data
collection
Awareness that Number of 90% of all Drs Report of all Monthly Accountant,marketers
we are still open Drs and and clients Drs and clients
for them during clients reached out
this season reached to
 out to this
period
program
OBJECTIVE 2: To re-inform all previous clients(patients) on our availability during these times
Outputs Indicator Target Activities Frequency of Responsible person(s)
Outputs
SMS Number of At least 150 Design an SMS Weekly Content developed in
SMS sent SMS sent per to be sent. group.
per week week Sending the SMS to be sent by
bulk SMS per marketers on break.
week
Make
available a
phone
number for
enquiries.
Inform them
that referral
form can be
used as a gate
pass at check
points
OBJECTIVE 3: To continue to improve revenue via sample collected from hospitals and Doctors
Outputs Indicator Target Activities Frequency of Responsible person(s)
Outputs
Sample Number of - Collection of On demand Dispatch riders
collection from samples samples from
hospitals on collected hospitals.
demand. per week.

Collection of Numbers of - Collection of On demand Dispatch riders

sample from our samples samples from
other branches collected our branches
per week

Note: We continually reassure the Drs and clients agitating on our price increment.

We would like to retrieve the marketing phone from Jeti, to be handled by any marketer on off-
duty and returned back to him after the duration of the lockdown period.

We would appreciate a recent price list from the IT department through the HR for accurate
feedback.

We would also like a collaborative effort from the IT dept for sending of Bulk SMS.

THANKS
wee