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Problems for The Trust Bank:

In the middle of twenty first century here we are facing a heavy competition with each
other. Here everyone is competing with each and every single point. So today’s business
institution are moving forward to remember this concept. If any one have a week point
than the rival party will take the opportunity and make a problem for the week institution.

After complete my internship in The Trust Bank I realized that there are many problems
and this may be a cause of huge loss or create a barrier for the future prospect. So the
bank should take care it very seriously.

The Problems for The Trust Bank’s are:

 Advertisement Problem: Today’s world is very much depend on the media, so if


the institutions are not think about the advertisement or any kind of activities
which is related some kind of advertisement then it will not earn so much
popularity. A media can rise or fall an institution within very short time. So if we
see to other developed country then we can find that every business institution has
a huge budget for the advertisement purpose. They do not take this expense as an
expense; they always take it as a huge investment, because if the people do not
know about my organization then how they will do business with us (it dose not
matter which type of organization is this), it may be big manufacturing company
or a bank. Here I realized for The Trust Bank that they do not have any kind of
vast advertisement or any kind of social activities, so most of the people do not
have any idea about The Trust Bank. In this case when any one asks that “where
are you working?” then if any one say that in The Trust Bank then people reply at
first that “is this Mutual Trust”. So for his or her kind information they have to
say no there is a bank called The Trust Bank and it is a bank for the army. This
bank is also serving the general people but it is not so much popular, because of
advertisement. People thought that this bank’s purpose is to serve only army
people. That’s why the bank is not go for a vast banking.

 Absence of Online Banking: Today’s world is modern world, so here every


one wants that they will do banking from their own house. The Trust Bank does
not have this kind of facilities. So if they implement online banking than they
will gain huge popularity.

 Limited Number Of Branches: The Trust Bank has only 14 branches allover the
Bangladesh. So if they want to do a vast business then they have to increase the
number of branches.

 Limited Power To The Managers: The managers and other high officials have
no power for decision-making. The branch managers have no power to sanction
loans. In every bank there is a certain amount that a branch manager can sanction,
but in this bank if anyone want to take a single Taka for loan then the manager
has to for the head office approval. Some times it may be the cause of losing
customer, because it will take time to sanction a loan.
Suggestions for the Trust Bank

For improve their performance and remove the problem The Trust Bank has to do some
thing and these are:

 Vast Advertising: Firstly the bank has to increase their advertisement and also
increase their social activities. They have to go with the people’s needs and
demands. They have to explore their name to the people that every one can
know about The Trust Bank.

 Implement Online Banking: The bank may implement the modern online
banking for meet-up the current modern banking system.

 Increase Number Of Branches: In this time there is so much competition


between each other that a single step can change the all direction. Today’s
people are very much willing to do banking, which one is near to them. So if the
number of branches will not increases than it can lose the customer.

 Give Some Power To The Manager: If the authority gives some power to the
managers like: for the purpose of loan sanction then it will be good for the bank.
Because when a penitential customer will want to take a loan in emergency
basics then the manger can sanction to a certain limit. It can earn of that
customer’s satisfaction and in future he or she may be do vast business with the
bank.
Concluding Remarks

The Trust Bank Limited is a very recent bank in the banking business area. It starts it
operation from November 29, 1999. So within this short time the bank already get the
popularity in the people. When this bank starts its operation, their first target customer
was the army person, but with the demand of general people the bank is also doing
business with the general people.

The bank is spreading its operation through all over the Bangladesh. Recently this bank
has 14 branches in all over the Bangladesh. So very recent it will increase their branches
to meet up the people demand.

In its lending operations, the Bank has learnt a lot from its past experiences. Hopefully
the TBL is able to improve in all its areas especially in the lending operations. The EWS
department has brought a colorful variation from the year 2003, which will be surely
reflected in their 2003’s Annual Report. In the comparison with the PBL, we see that the
TBL is badly away from the PBL. It happened only for the cause of lacking in
experiences. With the passes of time the TBL will be able to maintain same success in all
its credit areas like the PBL.

We hope that this bank will compete with the first class bank of Bangladesh very soon.

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