NAME:GERALD S.

GARCIA SCORE:_______________
ACTIVITY NO. 1
THE CONTEMPORARY WORLD: GLOBAL CULTURE AND MEDIA
CONCEPT DEFINITION EXAMPLES
A. Culture -the customs, arts, social institutions and 1. Filipino culture
achievements of a particular nation or other
social group 2. “the emerging drug culutre
-the attitudes and behavior characteristic of a
particular social group
Five Stages of Media Development
1. Oral Communication -the process of verbally transmitting information 1. informal – face-to-face conversation
and ideas from one individual or group to another
2. formal- presentations at business
-can be either formal or informal meetings

2. Script -handwriting as distinct from print; written 1. my cursive handwriting

characters
2 .the screenplay for the movie Mulan
-the written text of a play, movie or broadcast

-the social role or behavior appropriate to particular

situations that an individual absorbs through
cultural influences and associations with others
3. Printing Press -a device that allows for the mass production of 1. Gutenberg press
uniform printed matter, text and graphics and
photographs in the form of books, pamphlets and 2. Rotary printing press
newspapers
4. Electronic Media -media of communication that requires an electronic 1. radio
device to receive 2.television
5. Digital media -digitized content that can be transmitted over the 1. video games
internet or computer networks. This can include 2. electronic books or ebooks

B. Globalization of Media
1. Cultural Differentialism
2. Cultural Convergence
3. Cultural Hybridity
text, audio, video and graphics
-the worldwide integration of media through the
cross-cultural exchange of ideas, while
technological globalization refers to the cross-
cultural development and exchange of technology.
-– involves barriers that prevent flows that serve to
make cultures more alike – so cultures remain
stubbornly different from one another
-emphasizes the fact that cultures are essentially
different and are only superficially affected by
global flows. The interaction of cultures is deemed
to contain the potential for “catastrophic collision.”
-the theory that two cultures will be more and more
like each other as their interactions increase.
Basically, the more that cultures interact, the more
that their values, ideologies, behaviors, arts
– is a mixture of cultures and the integration of the
global and the local (what some refer to as “glocal”)
leading into unique combinations
Media globalization includes many means such as
internet, television ,cinema, radio, and other
digital media. Television can considered to be a
main medium in life.
1.  the terrorist attacks on 9/11
2. the subsequent wars in Afghanistan and Iraq. 
1. the use of English. It became an international
language of business and diplomacy in the 20th
century, and as more countries adopted English,
pathways were opened that permitted cultural
convergence. Nations with no history of Western-
style constitutional politics established Western-
style nation-states. Western styles of dress and
conduct became ubiquitous. English-language
movies, books, and other forms of popular culture
became widespread.
2. Spanglish.  A very notable example of this is
around the U.S.-Mexico border, where interaction
between English and Spanish produced a hybrid
language of convergence
,
1. Creole languages, a new language developed
from simplifying and blending
different languages that come into contact
 within particular population, at a specific
point in time. For example, Louisiana
Creole which is a combination
of African, French, and English languages.
2. Martial arts films in the United States that
adapt traditional Asian cultural elements to
fit the tastes of the viewing public.