CLEIA M.

MAZZEO 201-919-7359

Merchandising Management Marketing Knowledge Creative Development Administrative Support Business Operations

SUMMARY AND SKILLS

Innovate Visual Merchandiser Manager with 11 years of documented success at
revolutionizing retail space for maximum customer traffi c and sales volume. Inspiring, creative
leader with corresponding commitment to executing detailed and effi cient merchandising.
Dedicated to retail spaces that pleased and draws buying customers.

EXPERIENCE
VISUAL MERCHANDISING MANAGER, MACYS WILLOWBROOK & SHORT HILLS — Feb 2016 - June
2020
• Directed internal and external labor teams in physical merchandising setup, including electricians,
painters and artists and drove acquisition of supplies and accessories.
• Inspired and trained team members in both creative and logistical aspects of visual merchandising,
equipping colleagues to design and implement innovative displays.
• Restructured merchandising strategy to promote high value and products.
• Organized appealing and engaging displays to capture customer interest and drive revenue growth.
• Conducted ongoing Talent Analysis of all Associates and establish career progression plans for key
players and positions to result in retention of best people and turnover reduction.

VISUAL MERCHANDISING ASSISTANT, MACYS WILLOWBROOK & NEWPORT CENTRE — Sep 2012 - Feb
2016
• Assisted in leading national company prototypes for three years.
• Managed new store construction and company initiatives in multiple locations.
• Worked closely with team members to deliver project requirements, develop solutions, and meet
deadlines.
• Ensured timely set-ups of promotional presentations, merchandise placement of key items and seasonal
fashion trend statements, sales and event set-ups, within company guidelines.
• Made recommendations to Visual Manager on Associate promotion, advancement, talent development
and termination.

VISUAL MERCHANDISER, MACYS SHORT HILLS — 2009–2012

• Created retail displays to highlight particular products and drive sales according to corporate strategy.
• Updated seasonal displays such as windows and mannequins to highlight current trends and volume
drivers.
• Maintain merchandising standards, proper fixture utilization.
• Sent often to other locations to help with elevating visual displays.
• Create and install own vinyl

EDUCATION
BA IN FASHION DESIGN WITH A CONCENTRATION IN ART
CENTENARY UNIVERSITY, 2009

201-919-7359 cleia816@yahoo.com Hackettstown, NJ 07840