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[Company]
[YOUR LOGO]
[Your Tagline]
Prepared by [User]
[User Email] | [User Phone]
[YOUR LOGO]
Snapshot
[Company Name] has approached [Your Company] to design and develop a new
website.
Website Goal
The goal of your website is to assist your company with establishing and
maintaining important relationships with prospective and existing clients. In
addition, the website will also seek to generate traffic related to [client’s type of
business] Internet searches and turn that traffic into potential clients. Informing
and educating has a powerful effect in building trust, and your website is your
company’s main asset to publish this information to attract new clients and
members to the company.
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[YOUR LOGO]
Solution
Additionally the following “behind the scenes” features will be built-in to the
website:
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[YOUR LOGO]
Web hosting services are provided on a monthly or annual basis. Your website and
its platform is maintained and updated for functionality and security. You have
unlimited bandwidth and storage space, and have the ability to add an unlimited
amount of pages.
We are available for phone and email support whenever you need help or want
advice regarding your web presence. Each month, we will provide you with an
analytics report of your site traffic and website leads from the past month. We will
help you edit or add new pages on your website.
Further Considerations
Successful [client's type of company] websites are those websites that continue to
attract the right type of visitors and leads them down a path towards becoming a
client. This generally requires consistent content publishing and monitoring of the
website to make sure it is achieving its objectives.
Once the website has been launched we can assist you with your content strategy
and make incremental improvements to the website to make sure that is continues
to deliver a positive return on your investment.
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[YOUR LOGO]
Project Timeline
The first stage of developing your website is gathering content together and
mapping out the best way to organize it on the new site. The goal is to provide the
best user experience for your prospective clients to find the information they need,
and structure your website for search engine visibility.
After completing the framework of the new website, we will design the pages and
brand the website to reflect your company. A fully functional design and website is
completed and sent to you and your team for review.
Any edits to be made to the design of the website are completed and the website
branding is finalized. We also complete final testing and then launch your new
website.
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[YOUR LOGO]
Website Design
Scope of Work
We will:
Pages to Include
1. Homepage
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[YOUR LOGO]
The homepage of your website is designed to get visitors familiar with your company,
keeping them engaged with your website instead of hitting the back button in their
browser and going to another company’s website.
A [client's type of company] is made up of people who will be getting new business from
a variety of sources. Whether you met someone at a networking event or at a baseball
game, it is very likely that your prospective client look up your company online. Each
employee and staff member at your company should have a page with a photo
alongside text describing their experience, areas of expertise, and awards/memberships
(the latter of which is great “social proof” that makes visitors more confident in your
services).
We recommend having each service area fleshed out as much as possible into its own
page, as it helps for search engine purposes and gives visitors the information they
need without making them search for it. To ensure that prospective clients find your site,
you should have specific pages for their needs.
4. Testimonials Page
“Social proof” is a powerful tool for getting prospective clients. If people are convinced
that other people value your services, your perceived value is increased. Describing
success stories or including glowing recommendations from past clients can greatly
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[YOUR LOGO]
increase trust. The more recommendations you have, the more it demonstrates your
proficiency to people visiting your website.
5. Blog Page
A blog is a great way to increase traffic to your website as it demonstrates your domain
expertise and increases your search engine traffic for your areas of expertise. Our blog
designs keep in line with the aesthetic of your site; they don’t look like a Blogger,
Tumblr, or WordPress blog.
6. Contact Page
Your contact page should have a contact form for visitors to get in touch with you in
addition to a telephone number and email address. We like to give the visitor plenty of
options so they don’t have a reason not to contact you.
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Each month you will receive a report detailing how many new leads came in to your
company via your website. To do this we track form submissions, website traffic, and
phone calls.
In addition, all of your traffic and lead data can be viewed on-demand by logging into
your website.
Website Traffic
With [Your Company], you can easily see all of your relevant traffic statistics in one
user-friendly dashboard. Curious how many people visited your site, how long they
stayed on your site, and how many pages they viewed? It’s all here. Also, we
automatically show you how your site is doing compared to last month so you can tell if
your SEO efforts are bringing in more traffic to your company.
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[YOUR LOGO]
Form Submissions
In addition to receiving an email any time someone submits a contact form on your
website, our dashboard interface can show you how many forms you’ve received. Just
like the traffic data, we compare form submissions month-by-month so you can see if
you’re receiving more forms this month than in the past.
Know exactly how many people found you through your website.
When asking a new client how they found your company, a common response is “the
Internet,” But, that doesn’t help you know if they came from your website or another
directory source. With call tracking, you can see whether someone called your company
from your website compared to a business card or online directory listing.
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[YOUR LOGO]
Our Deliverables
Site Setup
1. A mobile-responsive, search-engine friendly, professional [client's type of
company] website for your company
2. Easy access to our user-friendly website editing platform so you can add new
blog posts and pages when needed
3. Training to use our website editing platform
4. Set up your domain (URL) with the new website
5. Email setup for your company (and up to 10 users)
6. Add traffic analytics and get your site listed in Google
7. Call and form submission tracking so you can see how many leads you get from
your site
Ongoing
8. Site hosting, backups, security, and upgrades
9. We are available for phone and email support whenever you need help or want
advice regarding your web presence, including tips
10. Each month, we will provide you with an analytics report of your site traffic and
your website leads from the past month
11. Each month, we will help you edit or add up to five (5) new pages on your
website (excludes blog posts)
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[YOUR LOGO]
Next Steps
1. If you have any questions about the proposal, please feel free to reach out via
either email or phone.
2. If you are ready to move forward with your new internet marketing campaign for
your company, you can email back which package you would like, sign and
return the signed agreement via email or e-sign via [Your
Company].com/agreement.
3. We will send out an online invoice that can be paid by credit card
4. Then, we collaborate on content and set up a timeline for getting the site live
(typically our goal is to have the site live in 30 days, but we can launch sooner)
5. We will create the campaign with your initial feedback (e.g. likes, dislikes, layouts
preferred, color scheme)
6. We will add all new content that needs to be included
7. Final review
8. Launch
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[YOUR LOGO]
Investment
Website
● Custom website design
● Site migration
● Mobile responsive site
● Click-and-edit content management and publishing system
● Blog setup
● Add unlimited new pages and blog posts
● 10 pages of initial site creation
● Up to 5 pages of [Your Company]-provided pre-written service area content
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[YOUR LOGO]
Premium Hosting
● 1 business day support response time
● 30-minute quarterly site review and consultation
● Premium support email address
● SSL site security
● Content delivery network
● 5 edits per month
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Marketing Mix
● PPC Campaign setup
● SEO with 2 blog posts per month
● Standard website hosting
Logo Design
● Collaboration on branding goals and direction
● 3-4 initial designs for your review
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This Agreement for [client's type of company] Internet marketing services is between
[Your Company], and [Client Name] (“Client”), for the performance of the services
described in the above proposal ("Proposal"). Agreement is valid if signed by the Client
and returned to [Your Company] no later than [Date]. The parties therefore agree as
follows:
1. Scope of Work to be Performed. The Proposal will describe the work that is
required of [Your Company] for the Client. Client shall notify [Your Company] of
the [Your Company] products and services as described in the Proposal that
Client requests. [Your Company] will provide up to two rounds of revisions prior
to launch of a website. A “round” is either a single email with a list of changes to
be made or a phone conversation. Additional revisions shall be provided at an
hourly rate.
3. Web Hosting. All [Your Company] sites are created on a [Your Company]-
hosted content management platform that utilizes proprietary technology.
Accordingly, [Your Company] hosts all websites that [Your Company] creates for
its clients.
5. Warranties and Liability. [Your Company] does not warrant the functions of
the site will meet Client’s expectations of site traffic or resulting business or that
the operation of the web pages will be uninterrupted and / or error-free.
6. Payment of Fees
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[YOUR LOGO]
6.1. The website setup fee is due upon signing of the Agreement and
required to commence work on the website design.
6.2. For marketing services, payment is on a monthly basis beginning upon
launch of the website, prior to starting the SEO/PPC services.
6.3. For website design, the hosting / maintenance is due beginning thirty
(30) days from the date the Agreement is signed.
8. Governing Law. Any dispute will be litigated or arbitrated in [Your City], [Your
State]. This Agreement is governed by [Your State] law.
_________________
Client Signature
_________________
Name (printed)
____________
Date
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