Admissions Feedback Analysis

a corporate communications committee initiative

 Reference Index

Introduction…………………………………………………………………………………………………………………………………. 2
Reasons for not joining MDI…………………………………………………………………………………………………………. 3
Admission Form Issues ………………………………………………………………………………………………………………… 4
Mentorship Program ……………………………………………………………………………………………………………………. 5
Admissions Committee & Ecclesia …………………………………………………………………………………………….… 6
Coverage & General Feedback …………………………………………………………………………………………………….. 7
Proposed action points for the Admissions Office ……………………………………………………………………….. 8
 Introduction

• The Admissions Feedback was an initiative launched for the first time by the student Corporate
Communications Committee for the aspirants of the Batch of 2019, on June 8, 2019
• The purpose of the feedback form was to understand specific pain points of aspirants and
subsequently, to help the Admissions Office devise a strategy to make the MDI admissions process
more efficient and aspirant-friendly
• The link to the Google form was floated through PagalGuy, Facebook and official WhatsApp groups
• A total of 101 responses were collected from the MDI aspirant pool – some of them converted and
joined where some joined other colleges
• The questionnaire was administered under 6 buckets: basic details, MDI Gurgaon: pre-CAT process
2019, MDI Gurgaon: GD-PI process 2019, MDI Gurgaon: Admissions Committee, MDI Gurgaon:
Ecclesia 2019, Miscellaneous (general questions on brand perception and open-ended feedback)
 Reasons for not joining MDI
People left MDI for
3.5
3
2.5
2
1.5
1
0.5
0
IIM SP Jain IIM B IIM K IIM IIT B FMS IIM L IIFT
Indore Trichy
Count

Insights Suggestions

• PGPM Converts left MDI for IIM I, B, K and FMS
• Reasons: IIM Tag, Better Consulting/Strategy
Placements
• PGPIM Converts left MDI for SP Jain, IIFT and IIM
Trichy
• Reasons: High course fee, Wanted to do
PGPM, not good perception of the course
• PGPHRM Converts left MDI for IIM Trichy and IIT B
• Reasons: Not interested in HR.
• Action Point: More effective and consistent spreading of the
courses and the placement report on social media.
• Introduce a “Did You Know” series which includes trivia and
factoids about MDI, its PG programs and Summer Placements for
the batch of 2019-21, using infographics.
• Reason: Existing content and reports that aren't in a
digestible format. Infographics would be more presentable
• Frequency: once in two weeks
 Admissions Form Issues
% of people facing problems
Insights
• 26.7% students had to fill the form multiple times
• 13.9% students had the problem of form resetting
• 13.9% students were not able to fill in all the details
• Other problems faced included server problem, glitches
on the website, website crashing etc.
Severity of Problem
1: Low; 5: High
Suggestions
• Release the draft of the admission form a month
before the start of the admission process for
CorpComm members to test
• Periodic reminders to encourage early applications
• Technical issues such as data errors and multiple
application submissions need to be urgently
addressed by the vendor
 Mentorship Program

% of students applying for mentorship program

Insights

• 45 students out of 50 rated the mentorship program

greater than 3/5
• 38 students out of 50 made use of the GD-PI
Preparation Kit

Suggestions

• Almost half the people did not enroll for the program. Therefore, promote the GD-PI program well
from the beginning through different channels like Facebook and PagalGuy.
• Upload Testimonials to bring traction to this program on our YouTube channel and Facebook page
• The GD-PI preparation kit can be more oriented towards the preparation of the students for GD and PI
• The ‘Experience Kit’ needs to be prioritized as students felt this as more helpful
• Instead of releasing multiple comprehensive compendiums, release a shortened, general compendium
• Most people felt mentorship program helpful, so we need to maintain the same pro-activeness.
 Admissions Committee
Insights & Suggestions

• Overall the response is positive for the admissions committee and was found helpful by over 98% aspirants
• They were able to answer all the queries in time properly and were approachable
• All the converts were verified and added to the Facebook and WhatsApp groups
• Though students felt that Admissions committee was helpful, most of the students took the decision of joining MDI on
their own. We can help them take the decision in a better way-
• We see that the students usually do secondary research on websites like Quora, Youtube and InsideIIM for knowing
about the college. Presence on these websites help create a positive impact on their decision
• Regular post replies on Quora by students of MDI, along with self-created question-answers
• Organizing competitions and posting the winning entries on social media and InsideIIM as an incentive
• Answering queries can be a little personalized as many felt that answers were copy pasted
• Not everyone is aware of PagalGuy and Facebook groups so many students were unaware of this medium of
communication; this information should be presented in the mails sent out to GD-PI shortlisted candidates

Ecclesia
Insights & Suggestions

• Ecclesia event was found helpful by many who enjoyed meeting the seniors and future batch mates
• Venue is a problem for some students. We can start Virtual Ecclesia, where few members of adcom can go-live on social
media platforms to answer student queries and doubts
 Coverage

Social Media Touch Points

Insights & Suggestions 90
80

• From the data collected, most of the students were active on 70

60
WhatsApp followed by PagalGuy and Facebook. We are already 50
in process of improving our presence on the avenues and 40

expand to other channels as well. 30

• Better response time on these forums will help us to maintain 20

10
a positive brand image. (Divide the work into timeslots) 0
Pagalguy Facebook WhatsApp LinkedIn Instagram

General Feedback

Insights & Suggestions

• The process needs to be made more transparent for the students. The functioning of merit rank is an ambiguity for
many students and can be made more clear by using visuals/Youtube video explaining the same.
• A dashboard page showing the last year’s data on the waitlist movement can be put up on the Facebook GD-PI converts
page and official PagalGuy forum.
 Admissions Office

Insights & Suggestions

• Students didn’t know where to go during the admissions process in Gurgaon and there was no one present to guide
them
• Better structure by involving people at process locations. If needed include CorpComm members as well
• Have signboards to help students navigate better inside campus (in Gurgaon campus)
• Avoid multiple processes on the same day in Gurgaon campus. Last year interviews for the exchange program
and admissions process were taking place on the same day
• A lot students call AO after second installment to know their chances of conversion
• Instead we can show the waitlisted students their merit rank on the student portal
• The Personal Details Form, which is filled by the shortlisted candidates for GD-PI, requires most of the information
which is already captured in the application form
• We can maintain an online personal details form with auto populated data from application form and only asking
students for the program preferences. Any discrepancy in the auto populated data can be corrected at the time
of document verification