Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Step 2 Comprehend intellectual property

1. Activity Description

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 1
Highest score of the activity: 90 points
The activity starts on: Wednesday, The activity ends on: Tuesday, October
September 9, 2020 6, 2020
With this activity, you are expected to achieve the following learning
outcomes:

Recognize intellectual property protection as a key tool to develop technologic

innovation inside companies.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated”.

Individual
The student must develop the following activities:

1. Each student reads and reviews all of the following references for Unit 1 at
the Learning Environment:

 Ryder, R. D., & Madhavan, A. (2014). Intellectual Property and

Business: The Power of Intangible Assets. Chapter 1. The Intangible
Landscape - Understanding Core Concepts (pp 1-58). Los
Angeles: Sage Publications Pvt. Ltd.

 Triana Ortiz, K. (07,08,2020). Intellectual Property Audit. [Video].

Recovered from: https://repository.unad.edu.co/handle/10596/35814

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2. According to the understanding of the previous references and your own
research on internet, each student of the group chooses one of the following
topics to broaden his knowledge:

 Patents
 Copyrights
 Trademarks
 Industrial Designs
 Trade Secrets

3. Post the topic selection in the Discussion forum – Unit 1, according to the
following chart, also, as a group, identify who will be the student in charge of
delivering the final document at the Evaluation Environment:

Activities Assignment and Work Responsibilities

Group Number:
Unit name:
Selected topic Student name
Patents Student 1. Name
Copyrights Student 2. Name
Trademarks Student 3. Name
Industrial Designs Student 4. Name
Trade Secrets Student 5. Name
Student chosen to submit the Student Name
final document to the Evaluation
Environment:

Each student must respect the other students´ selection, it means for
example, if one student selects Patents, none of the other four students can
develop the Patents, they must choose another topic. In case a second student
presents the development related to Patents, it won´t be evaluated.

Note: If some of your classmates don't chose some topic because he or she
doesn't participate in the forum, the group can present only the topics developed
for the classmates who have participated in the job. It means for example if there
are only three active students, the document will have only three topics
developed, however, as explained in Activity 1, all students must read and review
all references to have a general understanding of all topics.

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 4. According to the topic chosen previously, the review of Unit 1 references
and your own search on internet, each student must:

Design a creative one-page infographic including the following:

 Student name
 Group number
 Date
 Selected topic (Patents, Copyrights, Trademarks, Industrial Designs,
Trade Secrets)
 Selected topic definition and important concepts
 An example to illustrate the selected topic
 Colombian office in charge of ruling the registration according to the
topic (If applicable)
 Registration process according to the topic (If applicable)
 Requirements and fees for registration in Colombia (If applicable)

Collaborative
The group must develop the following activities:

5. Each student reads and reviews the following reference for Unit 1 at the
Learning Environment

Dane (2019), Technical Bulletin Survey of Technological Development and

Innovation - Manufacturing Industry 2017-2018. Chapter 6 Intellectual
property and Quality certifications (pp 34-39).

6. Based on the understanding of chapter 6 of the previous reference and his

own research on internet, the group selects one of the obstacles to register
industry property identified by Colombian companies in the manufacturing
industry, posting the vote of each student in the following chart:

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 Problem selection chart
Group Number:
Unit name:
Obstacles to register Intellectual Votes
Property
Excessive processing time
Lack of benefit information
Poor effectiveness in providing
protection
Unfavorable cost-benefit balance
Difficulty meeting requirements
Low internal management capacity
No new ideas are generated
liable to obtain records
Obstacle selected by the group: Write the obstacle with more
votes

7. Once the obstacle has been selected by the group, each student develops the
following activity:

Hand draw a billboard using the resources you have (cardstock, paper, acrylic
board) as a visual aid for a presentation of the problem selected previously,
faced by Colombian companies to protect its intellectual property, including:

 Student name
 Date
 Unit name
 A problem tree with: problem, causes and consequences related to
the selected obstacle (it means the obstacles with more votes) faced
by companies in Colombia to register its intellectual property.

8. Once the hand draw billboard is done, take a picture and build a PowerPoint
presentation including:

 Cover (Student name, date, unit name, tutor name)

 Problem tree picture

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  As a consultor for a company that wants to register its intellectual
property, each student proposes two recommendations to avoid the
obstacle defined in the problem tree, it means the obstacle selected
by the group, applying the concepts studied in this unit, evidencing
its competences as an industrial engineering professional.

9. Each student records a 2 - 3 minutes video where he appears using his

camera, showing the PowerPoint presentation indicating his name, mentioning
the date, explaining the problem tree defined previously and the
recommendations for the company in Colombia to avoid the obstacle
identified.

Save the video in YouTube or any other resource to get a public link and share
it in the Discussion Forum – Unit 1.

In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

10. All students in the group read and review the activities developed by the
other members, consolidate all evidences in a PDF and the student selected
in Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it with
the following structure:

VNT_Step 2_Group number

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

In the Learning Environment, you must:

Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

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Submit the final document as a PDF with the structure indicated in this guide.

Evidences of individual work:

The individual evidence to be submitted is:

Each student posts on the Discussion forum – Unit 1 an infographic according to

Activity 4 and a video related to Activity 9.

Evidences of collaborative work:

The collaborative evidence to be submitted is:

Each group submits a PDF document including:

 Cover
 Table of contents
 Introduction
 Objectives
 Activities Assignment and Work Responsibilities Chart - one per group
(Activity 3)
 IP concepts infographics – one per student (Activity 4)
 Problem selection chart - one per group (Activity 6)
 Hand draw problem trees – one per student (Activity 7)
 Problem and Recommendations videos – one per student (Activity 9)
 Conclusions
 References (Use APA guidelines)

From guidelines:
 PDF format
 Page Size: Letter
 Font type: Times New Roman
 Font size: 12
 Line spacing: Double
 Page margins: 2.54 cm
 Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

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 All members of the group must participate with their contributions in the
development of the activity.

 All contents included in the work or forum must be in English.

 In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.

 Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.

 Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

The academic penalties students will face are:

a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

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3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Intermediate Unit 1
The highest score in this activity is 90 points
First evaluation High level: The student recognizes the main concepts and
criterion: processes to understand how to protect intellectual property in
Colombia, including the definition, the registration processes,
Recognize IP fees and requirements, consolidating his findings in a creative
general concepts infographic according to the selected topic, following all
and processes to guidelines, even including name and date.
protect technology
innovations If your work is at this level, you can get between 15 points
and 20 points

This criterion Average level: The student recognizes just part of the proposed
represents 20 concepts and processes to understand how to protect intellectual
points of the total property in Colombia, consolidating his findings in an infographic
of 90 points of according to the selected topic, following just part of the
the activity. guidelines, or including some mistaken information.

If your work is at this level, you can get between 2 points

and 14 points

Low level: The student does not create an infographic

recognizing the concepts and processes to understand how to
protect intellectual property in Colombia, or the infographic is
not related to the selected topic.

If your work is at this level, you can get between 0

points and 1 points

Second evaluation
criterion: High level: The student evidences his recognition of the
concepts and processes to understand how to protect intellectual
Define the problem property in Colombia recording a video presenting himself and a
and propose PowerPoint presentation that includes a clear hand draw problem

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solutions based on tree related to the intellectual property registry in the country,
the studied contents and the proposal of recommendations to overcome the obstacles
to protect technology innovations in Colombian manufacturing
industry, according to the concepts studied in this unit.
This criterion
represents 50 If your work is at this level, you can get between 45 points
points of the total and 50 points
of 90 points of
the activity. Average level: The student evidences his understanding of
the concepts and processes to protect intellectual property in
Colombia, recording a video presenting himself the problem and
some recommendations to overcome the obstacles to register
industrial property in Colombian manufacturing industry, but it
is missing some guidelines or it includes some mistaken
information that evidences no clear understanding of the
contents studied.

If your work is at this level, you can get between 2 points

and 44 points

Low level: The student does not record a video evidencing the
recognition of the concepts and processes, presenting the
problem and some recommendations to overcome the obstacles
to register industrial property in Colombian manufacturing
industry

If your work is at this level, you can get between 0

points and 1 points

Third evaluation
criterion: High Level: The student submits at the Evaluation
Environment, a PDF document according to the given guidelines,
Present the evidencing proper grammar and spelling, presenting a proper
document according development of the activities proposed to recognize intellectual
to the specified property protection.
format and
guidelines If your work is at this level, you can get between 15 points
and 20 points

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This criterion Average Level: The student submits a document, developing
represents 20 part of the proposed activities, evidencing some spelling and
points of the total grammar mistakes or missing some guidelines.
of 90 points of
the activity. If your work is at this level, you can get between 2 points
and 14 points

Low level: The student does not submit the document

evidencing his own development of the proposed activities to
understand intellectual property protection.

If your work is at this level, you can get between 0

points and 1 points

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