Yulu Bikes

Project Work

Presented By
Arjun Singh
Soumya Chhajed
Nitya Darshanil
Yash Kumar Gandhi
Neelak Ghosh
Company Overview & Business Model:
Company Overview -
Yulu Bikes Private Limited is an unlisted private company. It was incorporated on 07 August,
2017 and is located in Bangalore, Karnataka. It is classified as a private limited company. Yulu
is a technology-driven mobility platform that enables Integrated Urban Mobility across public
and private modes of transport. Using Micro Mobility Vehicles (MMVs) through a user-friendly
mobile app, Yulu enables first and last-mile connectivity that is seamless, shared and sustainable.

 Products & Services: transportation, IoT, mobility, Sustainable mobility, bike sharing,
sharing economy, and green environment

 Yulu Bikes Private Limited has three directors - Eric Arvind Cyril Vas, Amit Gupta, and
others.

 Three guiding principles of urban mobility – Accessibility, Availability, and

Affordability.

Business Model - Yulu is a micro-mobility platform that is solving traffic congestion and air
pollution in India by providing human and battery powered micro-light 2 wheelers. Yulu uses
IoT, Cloud, and AI to create a vast network of shared dockless vehicles that can be rented easily
by an app in pay per use business model.

● YULU is a Bangalore based startup founded in 2017.

● Yulu startup is an Internet Of Things based designed bicycle sharing System.
● The main motive of Yulu startup is to reduce traffic and air pollution, by providing you
with an electrical vehicle called Yulu Miracle.
○ It is designed for urban traffic conditions with max. 25km/hr speed. It is lighter
than a scooter and faster than a bicycle.
● Second is Yulu Move.
○ It is a classic Bicycle for short distances or you can take it as a fitness friend. It
has GPS, GPRS & Bluetooth technologies.
Customer & Suppliers:
Major customers of Yulu include-
- Joyriders
- People using it for travel (also used as short distance alternative to autos)

Suppliers
- Currently its main supplier is the chinese original design manufacturer
- Has a partnership with Bajaj Auto, who will take over manufacturing soon.
- Bajaj will be reviving an age-old model of theirs, in an electric form, to satisfy the need
Competitive advantage of YULU:
- Quality of product offerings- focusing on solving urban mobility problem, cost-efficient,
environment friendly.
- Distribution network- chooses a small area.
- Software Application perks- safety ensured for bikes even in the late nights and
intentional harms by the customers.
- Feasible for the society- no crazy dumping of bicycles like other ride sharing systems. If
you put too many bicycles in public places, someone will raise objections.
Main Value Proposition:
● PedalTheChange-tagline
● Environmentally Viable Mode of Transportation for the Last Mile- main value
proposition in one line
● Yulu wants to serve 3 main values Accessibility, Availability and Affordability
● They want to bring about a paradigm shift by making urban commute efficient and eco-
friendly.
● The vision is to do something for creating a bigger impact in the society
● Yulu focuses on solving urban mobility problems and to address the rising air pollution
and traffic congestion issues
How it makes money:
● Yulu’s major revenue source is definitely their riding charges from their vehicles, which
is different for YULU move and YULU miracle.
● The user has to make a deposit (refundable is no damage or no time limit crossed) and
then make a recharge with the help of YULU money.
● But currently, that seems nothing as compared to their investment in the IoT based
bicycle and their electric scooter. In March 2018, Yulu raised about 7$ million in their
seed funding round, but it seems they have raised a lot from other angel investors.
● Now, backed by the likes of Blume Ventures, Binny Bansal, Naveen Tewari and Girish
Mathrubootham,Yulu has announced raising Rs 30 crore in a fresh round led by
Rocketship.VC. This is the second round of investment for the Bengaluru-based firm in
the past eight months.
● sources, the company exhausted funds raised from its Series A round quickly as it
expanded and doubled down on growth. The new financing will undoubtedly extend its
runway, but it may need to raise more funds this year.