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Opposing the belief that the growth in automobile industry has catered only to the top
income-stratum of society, Growth of exports of 32.8 % in the first three quarters of
2004-05, the fastest growth in volumes has come from commercial vehicles as against
passenger cars.
Between 1998-99 and 2003-04, output of commercial vehicles has grown 2.8 times
compared to the 2.2 times increase in passenger cars. Furthermore, two-wheeler output
continues to dominate the volume statistics of the sector. In 2003-04, for every
passenger car turned out by the sector, there were 7 two-wheelers produced. In the two
wheeler segment, there is a greater preference for motorcycles followed by scooters,
with both production and domestic sales of motorcycles increasing at faster rates than
for scooters in the current and previous years. However, mopeds have registered low or
negative growth. Export growth rates have been high both for motorcycles and scooters.
Escorts recently completed the implementation of key modules of the Oracle E-Business Suite including
Oracle Manufacturing, Oracle Financials, Oracle Order Management, Oracle Customer Relationship
Management (CRM) and Oracle Business Intelligence. With this implementation, Escorts has achieved
comprehensive automation across the enterprise as the Oracle E-Business Suite applications are fully
integrated and engineered to work together.
“We have a commitment to change. We wanted to improve the efficiencies of our processes and make
available real time data to our managers so that decisions are better, faster and more impactful,” said
Rakesh Chopra, chief executive officer, Escorts Ltd. “Oracle provided a clear road map for business
process improvement, a key reason for our choosing Oracle E-Business Suite over others,” said Ajay
Seth, chief financial officer and project head.
“Oracle E-business Suite will help Escorts’ efforts at improved accountability and faster reaction to quickly
changing environment, both within the company and externally, “ said Mr Shekhar Dasgupta, managing
director, Oracle India.
Escorts Ltd. is the holding company of the Escorts group. The company’s focus area of operations is
tractors. Its other businesses i.e. two-wheelers, IT, telecom, construction equipment, are controlled
through subsidiaries and joint ventures. Escorts has strong in-house engineering skills, a wide
distribution/service network and brand franchise. The company has 12 plants. The major ones are located
near Delhi.
Other plants include Bahadurgarh, Patiala - Punjab, Yellahanka (Karnataka), Surajpur (UP) and
Ranjangaon. Escorts products encompass a wide range of tractors starting from the 25-30 HP segment to
the 70-75 HP segment. It sells tractors under the brand names of Escort (25-35 HP economy range),
Powertrac (30-45 HP value range) and Farmtrac (30-75 HP premium range). Escorts also manufactures
combine harvesters in collaboration with Class AG of Germany and paddy transplanters in collaboration
with Yanmar of Japan. It has a subsidiary with Carraro SpA of Italy to manufacture transmissions for
higher HP tractors.
Oracle India Private Ltd. a subsidiary of Oracle Corporation, the world's largest enterprise software
company, has been operating in India for more than a decade. Oracle was one of the first international
software companies to set up an India Development Centre in 1994. Today, Oracle's two India
Development Centers, at Bangalore and Hyderabad, work closely with Oracle's global software
development team, headquartered at Redwood Shores, California, on the entire Oracle product family.
India is also a hub for several of Oracle's global support, consulting and financial services operations.
Through its offices in Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Mumbai, and Gurgaon, and an
extensive network of more than 150 channel and alliance partners under the Oracle PartnerNetwork,
Oracle India markets the complete range of Oracle products and services across India. Oracle products
are supported on 13 major Indian languages. Oracle India has more than 6200 customers in the
telecommunications, banking, insurance, manufacturing and utilities industries, in both the government
and private sectors.
A major partner for E-Governance initiatives of Central and State Government bodies in India, Oracle is
setting up the Oracle-Hewlett Packard Centre of Excellence for E-Governance at its head office in
Gurgaon, near Delhi.
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