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Your dedicated
marketing & promotions
team...
More and more people are reading the Daily Echo and enhance your in-print and on-line advertising which
we can reach more consumers than ever. you may not be aware of. This pack will give you an
idea of the promotional opportunities and services we
We currently have a titanic daily readership of 73,799*. provide and how they work.
Our website, bournemouthecho.co.uk also boasts over
3 million page impressions delivered to over 255,751** If you are interested in any of the opportunities in
unique users every month. Both are very powerful tools this pack or you have any queries, please do not
to help promote your business and we’re here to help hesitate to contact the Promotions Department on
you. 01202 411336/4. Alternatively, you can email us at;
promotions@bournemouthecho.co.uk and we will be
With a dedicated Marketing and Promotions team, the happy to help.
Daily Echo can offer various opportunities to help you *JICREG: JANUARY 2010 ** JUNE 2010
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Reader Offers
Reader offers are a highly
measurable and engaging way
to grow your business
How it works...
You decide the offer, (a minimum of ‘2 for 1’ or equivalent
value must apply.) You can supply the copy (max. of 150
words,) pictures, logos plus any redemption instructions
and Terms & Conditions you wish. We will then create
the artwork with your input and full approval.
Google
echo.co.uk
bournemouth
http://www.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Reader Offers
“Really creative
and with a superb
Client knowledge”
Testimonials “The Promotions team at the Daily Echo
were really creative and with their superb
knowledge of what works, it helped us to
create a targeted campaign which was clear,
compelling and created fantastic results.”
Michelle Holland,
Poole Tourism.
“New customers”
“At Long John’s Fish & Chips we snap up
the opportunity to run a Reader Offer. We
find them invaluable to our business as
every campaign widens our customer base.
Our most recent ‘2 for 1’ offer generated
over 4,000 redemptions and we estimate
that over half of these people would not
have visited us before. We are convinced the
offers bring us new & loyal customers.”
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Competitions
Augment your in-print and
on-line advertising
How it works...
You decide what you would like to giveaway as a prize(s.)
A minimum prize value of £500 applies for standard
competitions.
http://www.bo
urnemouthech
o.co.uk
Google
In-paper & on-line pre-promotion...
Standard competitions receive a one-off insertion.
For competitions with larger prize values, we will supply a detailed
time-line of coverage once the competition has been agreed.
Only one competition will appear at any given time so space is
limited. If you wish to book optional space in the Daily Echo, any
of its associated titles or on our website bournemouthecho.co.uk
to pre-promote your competition, we can organise this for you.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Competitions
“A very good
campaign”
Client
Testimonials
“Running a competition with the Daily Echo
was a real breeze as everyone was very
accommodating. Great people to work with
- fast turnarounds. A very good campaign
which led us to having very happy clients.”
“Work hard”
“Bowlplex has run a series of competitions
and I have always been delighted with the
level of exposure Bowlplex has gained as
a result. The Daily Echo team are focused
and work hard to ensure great editorial
accompanied by fantastic imagery. The
number of competition entries we receive
is testament to just how effective the
competitions are”.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Sponsorship
Numerous opportunities
available both in-paper
and on-line...
How it works...
As sponsorship opportunities are so varied both in-print and on-line,
each project will be discussed on a first-come-first served basis.
We are very selective on who we work with but are always interested
in speaking to any interested parties. There are numerous sponsorship
opportunities available both in-paper and on-line with the Daily Echo,
Bournemouth and its associated titles.
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Debbie Burns, St Clement’s and St John’s
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Lynne Andrew School in Boscombe with
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Reception Class
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16, 2009
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with
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Bournemouth
Echo Calender
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email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Sponsorship
“Our first choice for
print media coverage”
Client
Testimonials
“We have worked with the Daily Echo for
4 years and have always been happy with
the service provided and the response
generated from our campaigns. The team
are experienced and proactive in suggesting
the best ROI and are our first choice for print
media coverage in the area.”
Charlie Bisnar,
Prestige Media Limited.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Product Sampling
Create brand awareness
and turn readers into
potential customers...
If you have a new product to launch or would like to raise
brand & customer awareness, then look no further than the
Daily Echo, Bournemouth. Our strategy is simply; we aim
to provide you with a simple yet effective comprehensive
sampling campaign, whilst providing value to our readers.
http://www.bourn
emouthecho
.co.uk
Google
How it works...
We can offer comprehensive coverage both in-paper and on-line with
product sampling at some of the most well attended events across the
region. We can tailor your specific needs into a complete promotional
package through which we can sample your product to our readers. From
road shows and in-store promotions to 1 for 1 sampling, we can help you
deliver the right results for your business.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Product Sampling
“Professional and
effortless”
Client “Product sampling with the Daily Echo,
Testimonials
Bournemouth proved to be extremely
professional and effortless. I would strongly
recommend using the Daily Echo for product
sampling to anyone wishing to gain a
stronger presence within the local community
and to increase sales & credibility.
Jenny Hill
Keith Spicer Ltd.
“Greatly impressed”
“We have worked with the Echo for many
years and have been greatly impressed
by the professionalism with which all the
Jelly Belly – UK sampling events have been
handled. The best approach to promotions
is always worked out well in advance so
we get the best from all activity. Brand
awareness of Jelly Belly jelly beans has
been considerably raised through these very
effective sampling exercises. ”
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Previous clients include...
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Artwork Portfolio
must be WON!
14 Daily Echo, SATURDAY JANUARY 24, 2009 bournemouthecho.co.uk
COMP
ETITIO
In-paper
N
T
o celebrate the opening of for your school? Is your school in £10,000 to help local schools, and
platforms appearing on a
The prize also includes flights visit Trailfinders in The Daily Echo has teamed up with and £2,000 for the school who comes can tell us...
from London, daily breakfast and Bournemouth today and let their
airport transfers. expert consultants take care of
Atlantis is the majestic focal your travel arrangements, at 65
STEP ONE
point of Palm Jumeirah, a man-
made island which has captured
Old Christchurch Road,
Bournemouth, BH1 1EW.
Cash for Schools sustainability strategy and this competition
Find Trailfinders online at Simply send us a photograph or picture embraces every element of our community
Page.
Trailfinders’ award-winning Alternatively you can e-mail your picture
responsibilities as a business. sensory garden, replenish sports equipment
service for themselves at their and the explanation of why you think or buy new books for libraries, just some great
newest travel centre, now open at
65 Old Christchurch Road. your school should win to; promotions@ In the UK our priority is to support local examples of how Barclays in conjunction
Offering tailor-made travel bournemouthecho.co.uk charities and voluntary sector organisations with The Daily Echo hope to reach out in the
worldwide, booking with
Trailfinders guarantees that are able to involve our employees in community and benefit local school children
outstanding value on flights, Entries must be received by no later than their work. The ‘Cash for Schools Initiative’ living in the Dorset area.”
hotels, tours, vehicle hire and 17th November 2008. is a fantastic way of supporting the local
cruises in destinations around For more information visit our website
the globe. community and education and particularly
What’s more, they promise for Barclays helping raise the awareness www.barclays.com/community
unrivalled financial protection so STEP TWO and the importance of financial literacy.
some examples...
your entry, on a postcard with your name, address and telephone number, to; Dubai
Competition, Daily Echo, Promotions Dept. Richmond Hill, Bournemouth, BH2 6HH.
Or you can also hand-deliver your entry to Trailfinders Bournemouth or enter on-line by December 2008 plus bonus tokens will
visiting bournemouthecho.co.uk.
Tick if you are happy to receive further information from Trailfinders or the Daily Echo appear in the Advertiser paper and by
Question: What is Trailfinders’ address in Bournemouth? visiting www.bournemouthecho.co.uk.
If you are not the lucky winner you can still enjoy a four-night stay for the price of three
nights with Trailfinders’ incredible free night offer – four-night holidays from £939 per person
including direct flights from London, daily breakfast and return airport transfers.
You will also be able to vote for your
STUNNING: A spa, boutiques and world class cuisine await
favourite school by phone or text and
TERMS AND CONDITIONS The prize draw is open to anyone aged 18 years or older except employees of Trailfinders Ltd, Kerzner International and Newsquest Media Group. The prize includes two return flights from London to Dubai, 4
nights at Atlantis, The Palm, Dubai including daily breakfast and return airport transfers. The prize is subject to availability and is valid for two adults travelling together based on twin or double share. All travel must take place before 9 December the school that collects the most tokens/
2009. No departures permitted 1-12 April and 16 July - 24 August 2009. The holiday must be booked by 28 February 2009 or the winner will forfeit the prize. Meals, drinks, tour arrangements and travel insurance, unless stated, are not included
in this prize. It is the winner's responsibility to ensure they have a valid passport, travel documents, travel insurance and immunisations prior to travel. The prize is non-transferable, non-refundable and no cash alternative will be offered. The calls/texts, will be the winners! Sponsored By
winner will be subject to Trailfinders standard booking conditions, copy available on request. Only one entry allowed per person. Closing date for entries January 31. All normal Daily Echo rules apply.
Birthdays
Today: Chloe Gale (7), Zac Green (8),
Raddison Matthews (7), Jamie Menzel
(8), Eloise Perry (9).
Tomorrow: Kieron Croucher (10),
Calvin Hindmarch (12), Oliver Randall
(7).
Monday: Adorn Anoj (6), Harvey
Bacon (9), Ellie Hardy (10), Millie
Weight (7)
Tuesday August 31: Max Coventry
(12), Tom Cusens (11), Tygr Heckford
(8), Ryan Lindsell (12), Ashley Smith (6),
great citizens
Oliver Johnson-McCarthy (8), Stephen
Keogh (12), Caitlin Light (9), Peter
McGavin (11), Sam Tall (7), Chloe
Woodman (10), Connor York (12).
Thursday September 2: Poppy Brown
(7), Brandon Cave (12), Darcie Cox (10),
Katie Hook (9), Alex McAuslene (11),
Gemma Mills (8), Ellie Wood (6).
Friday September 3: Maya Burridge
(6), Sam Clark (6), Marc Critchley (11),
To win a millionaire lifestyle for a week!
Shazney Davis (7), Luc Ferguson (10),
Zak Lawrence (8), Sian Murry (11),
Jorja Pidgley (11), Scarlett Tanswell The Daily Echo is looking for a truly great citizen who community, who make it a better place to live and waters to drop you at a private jetty. Fine food, wines
(11). deserves to be recognised and to win a millionaire really care about the people around them and this is and views are all on the menu, every minute will be a
lifestyle for a week. Maybe you know someone, or what they could win! breathtaking experience! So if you would like to win
have heard about someone in your local community One lucky Daily Echo reader & a guest will win the the millionaire trip you have always dreamed of, or
who gives tirelessly to others? Or maybe you want chance to live like a millionaire for a week on an all- you would like to nominate somebody you know……
to say thank you to someone who performed a truly expense paid trip on board the breathtaking motor whoever you are, we want to know your story!
great deed. Maybe it is you? yacht, Salu. The yacht will leave home on the 3rd June
Our lucky winner will have demonstrated their and fly to Antibes, returning on Tuesday 8th June 2010.
Address...........................................................................................................................
there! Contact telephone number for person being nominated (if you have one)...........................................
E-Mail address for person being nominated (if you have one)................................................................
Your contact telephone number (daytime) …...................………………………….…..…
(evening)…………………….................................................................................................
Lucky number Why are you nominating this person/yourself? (you may wish to send this on a separate piece of Your contact E-Mail address (if you have one) ………………………………………………..
✩
........................................................................................................................................ EDDIE Echo
paper).........................................................................................................................................................
says welcome
Secret message: HTAA JZF QP RALS IZ DPP JZFG NALDDXLIPD? All normal daily Echo rules apply. Entrants must be aged 18years & over. Terms and conditions apply, for full details visit; bournemouthecho.co.uk/coast
16 NEWS WEDNESDAY MARCH 10, 2010 bournemouthecho.co.uk/christchurch DAILY ECHO 28 NEWS SATURDAY JULY 31, 2010 bournemouthecho.co.uk/news DAILY ECHO
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Po
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apply
Birthdays
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’s n
ECHO
publication
£2.95
Lydia Bugden
(6), Lauren Frampton (11), Craig
Futcher (9), Lauren Gale (11), Jodie
Hewlett (10), Kate Marshall (10), Helen
Win 30 boating
Rushby (10).
Friday: Thomas Stretch (7), Eloise
Young (8).
New members
sessions on lake
This week Eddie Echo extends a warm
welcome to Jack Stanley-Watts from
Bournemouth, his newest recruit.
H
Surname . . . . . . . . . . . . . . . . . . . . . . . . . . .
EY Gang! How would being a captain of your own So, would you like to be in
Eddie Echo’s Rockley you like to win a ship, taking off around the with a chance of winning a
Watersports Competition book of 30 tickets to lake in one of the classically book of 30 tickets to use the Forenames . . . . . . . . . . . . . . . . . . . . . . . . .
go boating on the built mini electric boats. boats... and have one named
lake at Poole Park? You can choose from a tug, after you? If so, simply answer .................................
Your name.............................
And how would you like to fishing trawler, fire boat or the question in the entry
................................................. have a boat named after YOU? ferry. coupon on the left. When Address . . . . . . . . . . . . . . . . . . . . . . . . . . .
Well, that’s just what you’ve filled in all the
Address................................... is on offer in this week’s details, cut out the .................................
brilliant, easy-to-enter coupon and post it to
................................................. competition. Eddie Echo/Rockley .................................
................................................. Eddie Echo has teamed Watersports
up with his pals at Competition, Daily Tel no . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Age.........Gang no.................... Rockley Watersports to Echo, Promotions Dept,
offer one of his most exciting These great boats are a fan- Richmond Hill, Bournemouth
Date of birth . . . . . . . . . . . . . . . . . . . . . . . .
QUESTION prize packages yet! tastic addition to all the fun BH2 6HH to arrive by
It’s to celebrate the arrival of activities available from Saturday, August 7.
What colour was the boat in Signature of parent/guardian
a great new attraction at Rockley in Poole Park. Please note that all usual bournemouthecho.co.uk/cute_kids
which the Owl and the
Pussycat went to sea? Poole. Available every day from Daily Echo rules apply.
The very first Mini Port their floating jetty, the Mini ● For further information You must be between five and 12 to join. One
a) pea-green Boats in the UK can now be Port Boats can be hired out for on all the activities avail- coupon per child. Send to: Eddie Echo’s Gang,
b) banana yellow found on the Poole Park boat- just £4 per person. But one able with Rockley Daily Echo, Richmond Hill, Bournemouth, Dorset
BH2 6HH
c) cherry red ing lake. lucky gang member won’t Watersports visit rockley-
Now you can experience have to pay for a whole year! watersports.com.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk
Facts and Figures D
AILY E
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‘
Thursd
ay April
1 2010
I’m going
mouth
echo.c
o.uk
to miss
40p
More and more people are reading the award winning you so
Daily Echo. With a readership of 73,799* and website
much. Se
traffic of over three million page impressions delivered e
to over 325,000 unique users, we can reach more you again
consumers than we have ever done. some day
.
Love you
’
Research tells us there are readers who consume
both products in print and online. We have more than mate...
20 specialist publications, including the monthly Dorset FRIENDS,
FA
HIS HOME MILY AND
Business magazine, Commercial Property and the Annual TO
FAREWELL WN SAY
TO JONNY
Business Review. Other publications include Society,
Golf, Gardening, Fishing Guide, Eating Out, Brides,
Visitors Guide and we also produce Wimborne Life
and Dorchester Life.
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pages
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Daily (Monday - Saturday) ing fro
Issue Date nt page
Pagination 72 pages (average)
Circulation 28,579 copies (ABC January - June 2010)
Readership 73,799 readers (*JICREG January 2010)
Cover Price 42p. Saturday 65p.
Coverage Newsagents, supermarkets, deliveries & high street kiosks
Rates Run of paper (Saturday - Wednesday) £6.15 per s.c.c. Includes colour
Run of paper (Thursday and Friday) £12.20 per s.c.c. Includes colour
All prices are exclusive of V.A.T. @ current rate
Free artwork
and design service...
If you choose to run a reader offer, competition, become a
media partner/sponsor or choose to run a product sampling
with us, our team of fantastic designers will create the
artwork for you free of charge as part of the service we
provide.
email claire.boscarelli@bournemouthecho.co.uk
PROMOTIONS MEDIA PACK 2011 Contact us now on 01202 411336
www.bournemouthecho.co.uk