Академический Документы
Профессиональный Документы
Культура Документы
First things first, figure out your budget and the size of your radio
campaign. Important things to consider include:
https://www.tunecore.com/guides/college-radio-promotion-101 2/7
30/8/2020 College Radio Promotion 101 - United States
In general, you should treat radio how you would treat the press – give
them the opportunity to hear your new music at least a few weeks in
advance of its official release date.
UTILIZING RADIO AIRPLAY
Every campaign is going to have different considerations, but you’re
better off figuring that stuff out before you begin researching. You didn’t
think this was going to be so easy that we’d leave the ‘R word’ out of
this, did you?
Once you’ve taken a look at your budget/goals, the next step you’ll want
to take is building a spreadsheet of stations you want to reach.
Resources exist online for figuring out the top-ranking college and
independent radio stations by country and state, and they might even
include addresses. These are helpful, but if you decide to use these
lists, it’s still worth looking into each stations’ programming and schedule
– you might even find a show or staff member who would specifically
enjoy your music!
Station address
Any college/university affiliation
Specific submission request details (i.e. “ATTN to specific
shows/staff”)
Do they accept digital submissions?
Email addresses and follow-up information
https://www.tunecore.com/guides/college-radio-promotion-101 3/7
30/8/2020 College Radio Promotion 101 - United States
Now that you’ve got your list of targeted stations, it’s time to get
everything you plan to send together. The quintessential mailer should
include a CD (tracks can be burned with song title and artist information
(metadata), artwork isn’t always requirement) and a radio ‘one-
sheet.’ Again, while it might seem a little dated to be putting these
together, you’ll find that a majority of stations prefer physical
submissions, and adhering to their guidelines is crucial.
A radio one-sheet is just what it sounds like: a single sheet of paper that
breaks down information about the artist and the release being sent,
a photo, press clippings (if available), and what song(s) should be
focused on. Additionally, most of these stations must follow FCC
guidelines like anyone else, meaning they cannot play vulgar or
offensive music on-air. If you’ve got explicit lyrics, make sure it’s known.
If your songs are good to be played and won’t get anyone fired, denote
somewhere on your one-sheet that the music is “FCC Clean.”
https://www.tunecore.com/guides/college-radio-promotion-101 4/7
30/8/2020 College Radio Promotion 101 - United States
You’re walking out of the post office. You’ve identified all the stations and
staff members you want to hear your new release. You burned your CD-
Rs (or had some duplicated), you designed and printed out a sweet
one-sheet, and everything is officially in the mail!
Now, you wait.
If you’re a relatively unknown artist or band, it shouldn’t be implied that,
even if a music director loved your release and added it to the library,
you’ll have new fans from that station’s area knocking on your door a
week later. That’s fine! You’ve got time to get in touch and figure out
what’s what.
There are some resources online like Spinitron that monitor non-
commercial radio stations’ playlists, and those can be super helpful. But
if you’re more interested in double checking that the music director
received and had a chance to check your music out, it’s worth it to follow
up via email or phone. This is called ‘tracking’ – simply checking in with
a radio station staff member and gauging interest and/or what kind of
‘rotation’ your music is receiving.
Your follow-ups should be seen as two-fold in purpose. First, you’re
being diligent and making sure your music was received. Second, you’re
opening up the potential for a new relationship if the music director liked
it, (or maybe just increasing your odds of getting heard).
https://www.tunecore.com/guides/college-radio-promotion-101 5/7
30/8/2020 College Radio Promotion 101 - United States
https://www.tunecore.com/guides/college-radio-promotion-101 6/7
30/8/2020 College Radio Promotion 101 - United States
fans that your new music is being played in their area and tagging the
station could be a great post (and the station will appreciate the free
promo).
UTILIZING RADIO AIRPLAY
Or let’s pretend you’ve got a tour stop planned in that station’s city in a
few months. Now is the perfect time to let the station know, and perhaps
you’ll be able to arrange an interview or coordinate a ticket giveaway
with their promotions director.
One way or the other, it never hurts to have a warm relationship at a
radio station, especially if you plan on sending in your next release when
the time comes.
Including a DIY radio campaign for your next release can be a very
satisfying venture – even if you don’t get all the spins you had hoped for
– as it can be a reminder that your music career really is in your hands.
https://www.tunecore.com/guides/college-radio-promotion-101 7/7