Republic of the Philippines

Department of Education
Region VIII
DIVISION OF EASTERN SAMAR
SALCEDO VOCATIONAL HIGH SCHOOL
Salcedo Eastern Samar

Business Plan

In Partial Fulfilment of the Requirement in

Entrepreneurship

Presented to:
Ms. Jocelyn B. Del Valle

Presented by:
Lyka Joy L. Pascua
Grade XI-ABM
March 1, 2019
II. Trademark

Tradename

Owner: Lyka Joy L. Pascua

Business Name: Euphoria Boutique and Cosmetics
Address: Malhacan Tollgate, Meycauayan, Bulacan
Cellphone number: 09457822849 Globe/Tm
09214518865 Smart/Sun/Talk and Text
E-mail: euphoria@gmail.com
III. Company Vision

To be a caring and well-managed organization for our customers, employees, and a responsible
corporate citizen to our society and to become an influencer in expressing your own fashion by empowering
innovation and design to provide total customer satisfaction.

Company Mission

To establish a boutique and cosmetic shop that can serve as the hidden paradise of the millennials,
where they can express themselves and show their true colors without any doubt and hesitation and to
make a difference through our branding to stay ahead of fashion trends, market changes and the latest
technology.

Company Core Values

Behalf of our essence to serve our beloved customers, we l8ve these values;
Integrity- Serving the customer with honesty and treating them equally in the bottom of our hearts.
Respect- We respect everyone who comes to our doors. We consider their wants and satisfactory as our
highest priority.
Lasting Relationship- We take responsibility for our actions and foster twist and confidence in each
relationship we form.
Economic Sustainability-We aim to help our country by giving people a job and patronizing local materials
in making our products.
 Table of Contents
Page

I. Title Page 1

II. Trademark and Tradename 2

III. Company Vision, Mission and Core Values 3

IV. Table of Contents 4

V. Executive Summary 5

VI. General Company Description/Overview 6

VII. Market Analysis 7

A. Target Market

B. Product\Services with features and benefits 8

C. Distribution

D. Promotion 9

E. SWOT Analysis 10

VIII. Management and Organization 11

A. Job Description

B. Job Specification 12

IX. Timeline 23

X. Finances 14

XI. Financial Description 15

V. Executive Summary;
The millennials generation has been accused of many things, but not being fashion-
forward was never one of them. Trend-setters and goal-setters, millennials are not afraid of
change that seems to be one of their best qualities. And this is one of the reasons why we
build Euphoria.

Innovative | Stylish | Contemporary | Modern | Fresh | Approachable | Elegant

The overall brand personality of Euphoria aspires to be fashionable, customer-

oriented, innovative, refreshing, stylish and educational. The boutique is a place where
women can go to transform themselves with beautiful clothes and take advantage of the
Style Assessment and other services that help them determine the right clothes for their
unique selves. We are a shop that educates. We help women learn about the designers,
gather with their friends, and have fun during the process. We not only carry items that help
them look good, but we also help our customers maintain these items.

Euphoria is a fashion boutique with a glimpse of cosmetics that will love and
patronized by the teenagers and young adults. However, Euphoria is a business idea which
can be helpful in showing and expressing each individuals artistic and fashionistas side with
an affordable price. Once you enter there is no turning back for the total make over that once
in a blue moon happens in your life. For a twist, we came into an idea try-before-you-buy
concept for our cosmetics.
Euphoria, which means feeling greatness and excitement defines the boutique and its
essence of inclusion. We are more focused on the community, knowing our customers better
give us terrific service, and generally have a more interesting collection of clothes on our
store floors that will add on making our customers feel special. Euphoria is located Malhacan
Tollgate Meycauayan, Bulacan. Its an Urban place witl less competitor.
Euphoria aim to have this target market in the whole town;

Target Market

Children
Millennials
Adults
Senior Citizen
VI. General Company Description:
Euphoria Boutique and Cosmetics welcomes anyone who came into our doors.
Specially our target market, teenagers and young adults. However it is open for all ages who
aims to achieve their beauty and OOTD goals. We offers product that concerned on the
markets pocket.
Euphoria will offer a clothing line that is exquisite and sophisticated, as well as
practical and wearable clothes. Euphoria breathes provides chic and effortless style. We
offers a full range collection where each piece is special individually. We creates inimitable
pieces that can be worn for years; combined with basics or trends.
We treat everyone with care and honesty in the name of business. It is a Self-service
kind of business where we want to give our customers a freedom on finding a product that
will suit to their style and fashion of course with the assist of my staffs, all they have to do is
indulge and feel the essence of being shopaholics. This also offers a service by means of
guiding and helping our customers in choosing their potential products.
 VII. Market Analysis
A. Target Market

Potential Growth Year 1 Year 2 Year 3

Customers

Children 18% P90,000 P180,000 P414,000

(6-13 years old)

Teenagers and 50% P250,000 P500,000 P1,150,000

young adults
(14-30 years
old)

Adults 22% P110,000 P220,000 P506,000

(31-59 years
old)

Senior Citizen 10% P50,000 P100,000 P230,000

(60 above)

Total 100% P500,00 P1,000,000 P2,300,000

 B. Products/Services (CLOTHES)

Products Price Feature/s Benefits

Dress P399.99  Well Designed  Comfortable

 Trend Clothes  Confident
 High Quality  Wearable
Fabric

Tee Shirt P199.99  100% cotton  Durable

 Well designed  Wearable
 Achieve OOTD
goals

Blouse P249.99  Trend Clothes  Confident in

 Well designed anything
 Millennials goals

Pants P499.99  Stretchable  Skinny and fit

 High Quality  Durable and
jeans wearable

Short P359.99  Trend clothes  Skinny and fit

 High quality  Achieve OOTD
fabrics goals
 stretchable

Skirt P179.99  Stretchable  Durable

 Trend clothes  Comfortable
 Millennials goals

Underwear(Panty/Brief) P99.99  100% cotton  Comfortable

 Skin friendly  Wearable and
 High quality durable
fabrics

Underwear(Brassier) P199.99  Full Cup  Comfortable

 Underwire and and wearable
non-wire
 silk
  High Quality
Corporate Attire P399.99 fabric  Comfortable
 Light and 100% and wearable
cotton

B. Product/Services (Cosmetics)

Product Prices Feature/s Benefits

Whitening Soap P129.99  Organic  Effective

 Hypoallergenic  Achieve the
beauty goals

Whitening Cream P99.99  For sensitive skin  Effective

 hypoallergenic  Achieve the
beauty goals

Whitening Cleanser P129.99  organic  Effective

 for sensitive skin  Achieve the
skin goals

Lips Therapy/Mask P159.99  skin friendly  effective

 hypoallergenic
 for sensitive skin

Lipsticks/Lip tint/Lip P99.99-P199.99  Lip treatment for  Effective

balm the dry lips  Achieve the
 Unflavor beauty goals
 Good taste

Eye Shadows P149.99  Hypoallergenic  Effective

 Skin friendly  Achieve the
beauty goals

Concealer P99.99  Skin tone  Effective

 Hypoallergenic  Achieve the
beauty goals

Foundation P119.99  Hypoallergenic  Effective

 For sensitive skin  Achieve the
beauty goals

Blush on P149.99  Hypoallergenic  Effective

  Skin tone and  Achieve the
complexion beauty goals

Mascara P89.99  Odourless  Effective

 waterproof

C. Distribution

Our products will be distributed in;

 Retailer, for our market who only buy clothes for their own use .

 Wholesaler, for our markets who purchase our product to resell it again and making it as their financial
sources and business.

D. Promotion
The following promotional tactics for generating buzz and awareness about Euphoria will be implemented:
 Personal selling and word of mouth via networks of friends, stylists and customers
 Unique visual displays in storefront on a weekly basis
 Sales Promotion such as store events and bi-annual sales
 Euphoria Web Site
 flyers ;
 posting some small billboards that will attract the eyes of my potential market;
 radio commercials that will on air in every radio station in town and
 Since internet plays a vital role on our society I can also use my social media accounts in promoting my
business.
Flyer
Strenghts

Staying in trend, Euphoria has positioned itself

as a retailer that stays on trend always and true
to this it always has the hottest trends for its
shoppers in all categories
Something new every day: Euphoria gives a lot
of importance to innovation and a regular
shopper always finds something new in the
store every day. This eliminates the boredom
from clothes shopping and makes Euphoria a
hot favorite amongst its customers.
Affordable: Euphoria has clothes starting at
P100.00 and has something for everyone be it
kids, ladies, men, youngsters or even serious
adults. The brand is also affordable for most of
its shoppers and offers unique pieces of clothing
at fair prices.
SWOT
ANALYSI
S
OPPORTUNITIES
Growing need for youngsters to stick to
trends: In an urban setting the young adult is
not just focused on trends but is forced to dress
accordingly primarily because of peer pressure THREATS
to stick to fashion norms. For a fashion brand
like Euphoria which is all about trendy clothing,
Economic Crisis: The recession will reduce the
this presents a huge opportunity.
propensity to spend on non-essential items and
Fashion changes: The fashion industry is in a luxury clothing brands will take a big hit in sales
state of perpetual evolution and no trend stays
for too long. This means that clothes grow out of
fashion sooner and customer tends to shop
more often ensuring that their clothes are in . Focus on recycling: There is increased importance
vogue with the latest fashion. given to how clothes can be recycled to avoid their
Personalisation clothing: Gone are the days carbon footprint and the next huge trend will be
when people prefer to purchase any dress that recyclable clothes for which costs may be high.
is comfortable. Especially in higher-end clothing
brands people always exercise caution to ensure
that they look different from the crowd with the
result that personalization of the wardrobe will
be critical in the future,
VIII Management and Organization

Manager

Sales&Marketing Purchasing Security&Maintainan

Department Department ce Department

Sales Sales Merchandising

Guard Maintainance
Person Person Cashier Officer
Personnel\Janito
nel (1) nel (2) r
A. Job Specification

 Manager
-Has at least a Masteral degree of Bachelor of Science in Business Administration
-Male\Female
-30 years old and above
-Excellent problem-solving, leadership, and communication skills
-Proven ability to set and achieve financial and business objectives
- Excellent customer service skills
-Experience creating and maintaining employee scheduling

 Merchandising Officer
- Has at least a Masteral degree of Bachelor of Science in Business Administration
-Male\Female
-25 years old and above
- Proven experience controlling inventory within a retail setting
-Experience creating, analyzing, and maintaining reports
-Experience creating and maintaining inventory procedures

 Cashier
-A college graduate of Bachelor of Science in Accountancy
 -Female
-25 years old up
-Experience with point-of-sale systems and cash handling
-Organizational skills and attention to detail
-Quick and effective problem-solving skills

 Sales Personnel
-Good Looking male\female
-Pleasing Personality
-At least a Senior High School Graduate
-Great energy and infective enthusiasm
-Organizational skills and attention to detail
-Ability to work as a team player and independently

 Guard
-At least a High School Graduate
-Male
-Masculine and strong Body
-25 years old up

 Janitor
-At least a High School Graduate
-Male\Female
-25 years old up

B. Job Description

 Manager
 The one who is in charge on managing the business
 Responsible for the strategies that the business will use to achieve its goals.
 The Right Hand of the Owner

 Merchandising Officer
 Responsible on the inventories of the store
 Someone who finds the local and branded clothes for the inventories of the store.
 Purchasing possible products of the store

 Sales Personnel
 The one who entertain the market.
 Responsible on assisting the customers.

 Cashier
 Responsible for the payment of the customers.
 A person whose job is take in or give out money in a store.

 Guard
 In charge in the safeness of the store.
 Janitor
 In charge in the cleanliness of the store.
IX.Timeline

Task\Activities September October November December

Week 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4

1.Developing
Project Design

2.Finalizing Budget
Allocation

3.Preparing
Materials and other
Equipment

4.Constructing the
shop

5.Hiring of
employees

6.Project Report

X. Finances
Euphoria Boutique and Cosmetics has estimated total cost worth of P2,500,000 with
business start-up capital of P2,000,000. To formally open the business, total needed cost from
investors is P500,000

Starting Capital P2,500,000

Cost of the Project P2,000,000

Additional Investment P500,000

XI. Financial Projection
Monthly Projection

J
A
N. P88,578 P99,567 P150,441 P160,000 P180,741

F
E P93,270 P118,123 P159,111 P175,111 P185,000
B.

M
A
R. P97,895 P99,557 P160,112 P187,444 P190,145

A
P P99,596 P100.894 P180,441 P190,619 P199,269
R.

M
A P103,869 P120,452 P191,132 P195,449 P199,965
Y

J
U P105,785 P121,445 P193,187 P198,478 P200,000
N.

J
U P96,562 P110,156 P160,146 P187,189 P197,991
L.
A
U P98,421 P100,000 P135.000 P155,199 P184,888
G
S
E P105,421 P115,584 P145,236 P164,000 P185,254
P.

O
C P105,231 P110,123 P169,189 P185,978 P196,133
T
N
O P120,112 P122,117 P190,000 P199,357 P200,994
V.

D
E P148,332 P152,554 P189,274 P199,118 P200,459
C.
 XII. Three Year Projection

Year 1 Year 2 Year 3

Sales\Revenue P1,263,072 P1,370,572 P2,023,269

COS P81,000 P162,000 P243,000

Growth Profit P1,182,072 P1,208,572 P1,780269

Expense P128,000 P149,000 P163,000

Net Income\Net P1,054,072 P1,059,572 P1,617,269

loss

XIII. Three Year Positioning and Balance Sheet Purpose

Year 1 Year 2 Year 3

Assets 1,000,000 1,200,000 1,300,000

Liabilities 420,000 560,122 569,333

OE/Capital 580,000 639,878 730,667