Running head: DISNEY CASE STUDY 1

Disney Case Study

Name
Institution
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Disney Case Study

Reasons for Long Term Success
Disney has been thriving for long due to the basis and plan it was built on. Walt
Disney employed the strength that he had and employed others for the spot where he had
weaknesses in. He came up with an approach that was founded upon a vision and important
values. His dream was to nurture the company. He therefore came up with a policy and
techniques to do so. Walt took chances and built up several most inventive structures for their
time to raise his clients’ knowledge. Walt was ready to fail and accepted that failure is part of
the journey to achievement. He was ready to take chances. He surpassed client expectations,
followed his passion, stayed true to the organization’s mission and dream, led by example
and assigned duties (Michael & David 2009). Besides, he established a tradition that finances
will come later if you pursue your dream. Disney retained these traditions and attitude
throughout the years long after Walt died and they keep on staying with their essentials at
present.
Competitive Advantage
Disney, as the best global entertainment and Media business has a number of
expertise that permit the venture to build a competitive gain. Foremost, Disney functions in
five diverse industry sections in diverse economies by creating their revenue by means of
diverse industry representations. Yet still there is an enormous amount of dangers; Disney is
less influenced by adjustments in external surroundings than its rivals due to its diversified
dealings. An additional competitive gain is the company’s ability in acquisition. The
acquisitions of a number of entertainment companies in 2006 2009 and 2012 are the most
winning acquisitions of Disney relating to income and profit expansion and indicate Disney’s
capacity to select the correct businesses to acquire (Michael & David 2009). Disney began
adapting its merchandise to suit domestic tastes and this is something that nearly no other
venture in the industry is undertaking. Although all these aspects build a competitive gain,
there is single aspect that plays an important role in terms of competitive gain: The brand
status of the company. This worth is very hard to establish and is the company’s strongest
benefit in the face of its rivals.
Source of Disney’s Competitive Advantage
The Walt Disney Corporation has a basic plan for competitive advantage that
exploits on the exclusivity of commodities existing in the entertainment and pleasure park
firms. Michael Porter’s approach shows that a broad competitive plan facilitates the
development of the business and maintains its competitiveness in the intended market.
Disney’s standard competitive plan is founded on making its commodities different from
those of rivals. Alternatively, the business’s demanding approaches for expansion are
determined on coming up with new commodities that go well with international market
developments. The business develops through novelty and originality, which makes possible
for the company to compete against huge industries. For instance, the corporation competes
against a number of companies including Viacom Inc., Sony Corporation, CBS Company,
and Comcast Company, which possesses worldwide films (Michael & David 2009). The
Walt Disney Corporation’s broad approach and intensive expansion approaches deal with
such economical landscape. Through subsequent tactical objectives and competitive
advantages, the entertainment multinational industry deals with challenges in its business
setting.
This business investigation mirrors planned administration efforts. The company’s
broad approach concentrates on developing competitive gain based on innovation in
merchandise expansion. Disney’s intensive plans are executed with tactical aim of
maximizing the expansion gains of such originality. For instance, the company grows by
introducing scientifically improved commodities, like movies for clients in the global market.
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In the context of Michael Porter’s approach, The Disney Company’s broad competitive
approach and intensive expansion plans are aligned for merchandise-focused expansion
(Michael &David, 2009).
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References
Michael. G. R., & David. C. (2009). “The Walt Disney Company: The Entertainment King.”
Harvard Business School Case701-305 .Retrieved from https://www.google.com/url?
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