Role of Social Media in

Business
By: John Yim
General Information
- Social Media has become widely mainstream by consumers as well as
businesses.
- Businesses use Social Media to promote their products and to reach new
people across the world.
 Use of Social Media by Consumers
- Consumers share their opinions, pictures, videos and news on Social Media
platforms.
- Social media is used to keep up with friends and family, current events, and
pretty much anything else that interests a person.
- Consumers often use their free time scrolling through Social Medias on their
phone making it the perfect place for businesses to take advantage.
 Instant and Immense Connections
- With the use of Social Media, businesses can now interact with people across
the world almost instantly.
- Social Media also helps connect businesses to consumers that they would not
have been able to reach before.
 Ads
- Businesses are able to use ads through Social Medias
- Social Media platforms are also widely used by people around the world
making it easy to only advertise on one platform while still reaching a lot of
people.
- Ads through Social Media are also less intrusive to the experience making
people dislike them as lot less
 Bigger and Better Ads
- Ads can also be targeted towards specific people through Social Media.
- This will increase the chance that the consumer will buy the product if the
business streams the ad to people they know are interested in the general
field.
- This will also save the business money because they will have to pay for less
ads with the same or better results.
 Business Accounts
- Businesses also have accounts on these Social Media platforms which helps
them in a number of ways.
- They can keep their consumers updated with changes in the product and
business.
- They also serve as an excellent first impression of the product.
 Ease of Purchase
- Social Media allows the consumer to have an easy and smooth purchasing
process.
- The consumer does not have to leave their house.
- They can purchase a product straight from their phone.
- The Social Media of the business will provide the consumer with all of the
information necessary to make the purchase.
 Use of Consumers
- Consumers can be used for feedback on products of services to improve
them.
- Consumers can also be used as free advertising through people
recommending the product and posting about it on their Social Media
accounts.
- This provides almost unlimited value for the business.
 Future of Social Media
- Social Media will only get better and better for businesses to use.
- The technology that targets specific people with ads will get better increasing
the chance of a sale.
- As time goes on, more and more people will join Social Media and have a
chance to see the company for the first time.
 Conclusion
- Social Media is a very powerful tool for businesses that provides immense
value.
- They can use it to reach new consumers, advertise their products, update
their customers, and make it easier for them to make purchases.
- Social Media will only get better for businesses and they will continue to use
them far into the future.