What will you do?

We would try to understand the consumption pattern of Pasta as snacks for different target audience
such as Kids, office-goers, college students and middle aged people. We will analyse the changing trends
and emerging need shaping the in-house consumption after conditions like COVID-19. We will also find
the various demand occasions and drivers for consumption of Maggi Pazzta and how the demand for
this is different in rural and urban area. We will also try to find various avenues for increasing its demand
in the Indian market.

Why is it important?

This project will help to understand the in-home snacking behaviour (pasta) of various Indian segments.
It will also help us getting insight about the factors that are driving the need for this particular category.
This project will also give us idea about the changing behaviour of Indian consumer towards this
category especially due to COVID19 and how these behaviours are different in rural and urban India.

How do you plan to do it?

As the meme culture is popular among different demographics of people, we will post a self-made
(related to the topic) series of meme on our social handles to reckon the reaction of people.

We are planning for one on one and target group interview of both user and non-user individual by a set
of both traditional and laddering questions in order to get more insights.

Along with that we are planning to get in touch with Kirana shop owners, distributors, and sales officer
of Nestle to understand the recent trend in sale of Maggi Pazzta over the recent few months as
compared to last few years.