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Department of
Economic Development
and Tourism
KwaZulu-Natal
DEVELOPMENT FINANCE CORPORATION LIMITED
contents
page
1 introduction 1
7 business finance 20
10 legal aspects 25
introduction
● business types;
● selecting the appropriate entity through which to do
business;
● purchasing an existing business;
● compiling a business plan; and
● business finance.
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what drives one
to start a business?
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● Do I need to meet any requirements in order to work
from home? – Determine your local council’s by-laws in
this regard.
● When do I take the first step? – It is necessary to plan
meticulously for the day on which your business will be
launched. Don’t rush.
● When will I begin delivering my products/services? –
Determine when your business will be fully operational.
Plan to meet this critical deadline.
● Does business require a partner, manager and
employees? – You may need staff. You need to interview
and select staff who will complement you and your
business.
● What should I know about accounting and book-keeping? –
You may wish to contract with a book-keeping /
accounting firm to assist with the bookkeeping / record-
keeping of the business.
● From whom will I buy supplies? – Have you established
a relationship with prospective suppliers?
● What form will my legal structure take? – Should I trade
as a sole proprietor, close corporation, company or
partnership? Obtain advice from a firm of attorneys
and your accountant.
● How will I combine my personal life with my business
operation? – Starting a business requires personal
sacrifices. You must reconcile your family and yourself
to this fact.
● How much money do I need to start my business?
– Determine your financial requirements for equipment,
stock and working capital.
● How am I going to finance my business? – Determine
the level of self-funding you can afford and how much
loan finance you will require.
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● Where should I go for financial assistance? – Approach
financial institutions, such as Ithala and other
commercial banks. They will give you professional advice.
identifying
business types
There are three general business types, namely
manufacturing, trading and service enterprises.
MANUFACTURING BUSINESS
A manufacturing business involves the processing of raw
materials and the production of finished goods or other
forms of raw material. An advantage of a manufacturing
business is that occasionally certain Government
incentives are made available, provided the necessary
requirements are met.
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TRADING BUSINESS
A trading business involves the buying and selling of
already manufactured goods to the benefit of end-user
customers. Very few special Government incentives are
made available to entrepreneurs active in this sector.
SERVICE BUSINESS
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selecting the appropriate
business entity
SOLE PROPRIETORSHIP
(single person business)
PARTNERSHIP
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personally liable, just as in a proprietorship. In addition,
partners are taxed in their personal capacity. There are no
separate legal entities and no registration formalities exist
in relation to partnerships. Individuals may also carry on
business as sole proprietors.
CLOSE CORPORATION
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ADVANTAGES OF A CLOSE CORPORATION
COMPANIES
All companies must register with the registrar of
Companies and comply with the provisions of the
Companies Act.
A company is treated as a separate and distinct unit from
its shareholders. A company may enter into contracts and
may sue or be sued in its own name. Legally it is treated as
an artificial person having rights and duties of its
own. This business entity is usually the most
costly to form. Further, audited financial state-
ments are required.
ADVANTAGES OF A COMPANY
● Liability : Limited liability for share
holders.
● Continuity : Transferability of shares and
thereby ownership.
● Credibility : Easier to raise capital.
● Possible to separate business functions into
different companies.
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DISADVANTAGES OF A COMPANY
PRIVATE COMPANY
A private company is one which, by its articles
● restricts the right to transfer its shares;
● limits the number of its shareholders (other than
employees of the company) to 50; and
● prohibits any offer for the subscription of any shares
or debentures to the public.
Private companies are recognised by the words
“(Proprietary) Limited” or (Pty) Ltd.
PUBLIC COMPANY
A public company is not subject to the restrictions of a
private company. The name of the public company ends
with the words “Limited”. A public company may offer
shares to the public. It must have at least seven
shareholders (unless wholly-owned) and at least two directors.
BUSINESS TRUST
Generally speaking, a trust is not a legal personality. It is
represented by the trustee who embodies it and holds title.
He/she deals with the property in which trust rights exist.
Contracts with regard to the rights and property affected
by trusts are the contracts of the trustee. He/she in person,
is liable for them. He/she is not acting as an agent or
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representative of another. He/she is acting for himself/
herself, but with fudiciary obligations to others. It differs
from a corporation or partnership, in that the former is a
legal person, whilst the latter is an association of
individuals united for transaction of business.
Co-operative
A co-operative is a form of business that is voluntarily
owned and controlled by its users. It is operated for them on
a cost basis. Examples of co-operative businesses are: farm
supply, financial purchasing, health, day care and housing.
purchasing an
existing business
Purchasing an established business is the quickest and
most direct way to enter the business environment.
However, thorough investigation is required in order to
avoid taking on the problems of other. The extent of the
investigation will depend largely on the size and nature of
the business. It is therefore crucially important to consult
attorneys. The following issues should be closely
investigated before any sale agreement is finalised.
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PURCHASE PRICE
Determine exactly what you are buying. Many different
assets are involved, such as equipment, machinery, stock,
land and building. There are numerous factors to
consider before assessing whether the selling price is fair.
A point of departure should be to closely examine audited
financial statements covering at least the past three years.
You should consider requesting sight of bank statements
and compare these figures against tax return reports and
investigate any discrepancies. Also consider interviewing
some of the Seller’s employees.
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● Check the asset register, consider using a
knowledgeable person, such as a professional
business evaluator, to ensure all the assets of the
business are properly accounted for.
developing a
business plan
WHAT IS A BUSINESS PLAN
A Business plan is a document which provides a detailed
programme outlining all the aspects that will impact on
your business, including the environment in which you will
operate. To a degree, a business plan is a selling
document and the description should therefore also be
attractive, as you will almost certainly use this document
to sell your idea to potential investors or bankers.
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THE IMPORTANCE OF A BUSINESS PLAN
It is important that you provide sufficient time to conduct
adequate research and to compile your business plan.
If prepared properly, this document will allow one to :
● Put your thoughts down on paper in a logical order.
● Address pitfalls in the planning stages.
● Measure performance against targets set in your plan.
● Use the business plan to apply for financial assistance.
● Use the business plan as an effective decision making
tool.
There are nine steps involved in the formulation of a
business plan.
STEP ONE –
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STEP TWO –
INTRODUCTION AND BACKGROUND INFORMATION
STEP THREE –
PURCHASING PLAN
It is vital that you determine who your
suppliers will be and that you develop a
relationship with such businesses. In this
regard, you should address the following :
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STEP FOUR –
MANUFACTURING PLAN
(If applicable to your proposed business)
It is necessary to document exactly how you propose man-
ufacturing your product, detailing the facilities
available and the resources required. In particular, you
should address the following :
STEP FIVE –
MARKETING PLAN
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council or Central Statistical Services for the necessary
information. The following probing questions may assist
in determining your market, namely:
● Who are your customers ?
● Where are they ?
● Why do they buy ?
● When do they buy ?
Explain what market share you expect to capture
and why.
Determine your competitors and consider :
●Where they are;
●How long they have been in business;
●How much of the market they enjoy; and
●What are their strengths and weaknesses.
Explain any differences between your products/
services and those of your competitors.
Also explain how you intend packaging, selling and
promoting your products, detailing distribution networks.
STEP SIX –
FINANCIAL PLAN
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The financial plan should contain the following
information :
STEP SEVEN –
PERSONNEL PLAN
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● Detail the educational qualifications, previous work
experience and training courses attended by the
owner(s) (you might attach a brief CV of the owner(s));
● Indicate the number of staff to be employed;
● Indicate the job designations and functions within the
business;
● Detail personnel remuneration packages, incorporating
provisions for leave pay, annual bonus and the like;
● Indicate any plans for expanding in the short-term and
corresponding increases in the staff complement; and
● Indicate the owner(s) remuneration requirements,
considering their personal commitments.
STEP EIGHT –
CONCLUSION
Just as your introduction should be interesting, so your
conclusion should be positive and motivating.
It should comprise :
● A summary of why you believe your business plan will
succeed; and
● Why you believe finance should be approved.
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● Department of Trade and Industry (DTI);
● Chamber of Commerce;
● Magazines;
● Libraries;
● Universities;
● Competitors;
● Own experiences;
● Local Business Service Centres;
● SMME Desk at the Department of Economic
Development and Tourism; and
● Durban Manufacturing Advisory Centre
STEP NINE –
GENERAL
If you are applying to Ithala or other commercial banks, for
financial assistance, it is necessary to attach your
business plan to a completed application form. Ensure all the
necessary supporting documentation as listed on the last
page of such an application is also provided You may
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submit your application, business plan and supporting
documents to your nearest Ithala office, or branch of
commercial bank selected. In the case of an application to
Ithala, the application or enquiry should be directed to our
Client Liaison Advisor.
finance
Before launching a business it is necessary to establish
your financial requirements. Adequate start-up capital is
critical to any fledgling enterprise and failure to plan for
this is a major cause of small business failure. Before you
open for business, it is critical to plan how much cash you
will need. You should also ask yourself what you need
money for; how much you need; does the amount allow
for unexpected developments; how and when you will
repay the money; can you afford the cost of borrowing;
and what is the outlook for business in general and your
business in particular?
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SOURCES OF FINANCE
There are a number of sources of finance available to the
small business entrepreneur. These may include:
● Other
– Family and friends
– Trade credit. Remember, that if trade credit can be
arranged and if you do not over extend yourself,
this is regarded as a good form of financing as it is
normally interest-free: The supplier "builds" his
return into the price of the article anyway, so use
trade credit where possible.
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operating and managing
a business
PRESENTATION
The appearance of a business is important in terms of
projecting a professional image. The business premise
must be clean, displays tidy and high traffic flow flow areas
used effectively. Pricing of items must be clear and
competitive.
SECURITY
Fraud and theft are a common occurence in business today
and regular stock-taking is therefore an effective method of
controlling this problem. Without this control measure the
net profit of the business may be adversely affected,
resulting, possibly in business failure.
MERCHANDISING
If the stock and sales are monitored correctly,
slow moving products may be discontinued,
and fast moving products promoted
simultaneously, in order to prevent loss of
profit by the good sellers replacing the slow
sellers, thus increasing turnover.
PURCHASING
In order to survive in a very competitive
market, one needs to shop around for the best
prices in order to retain profit margins or even
enhance them.
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PROMOTING
The promotion of new lines, products and even old stock,
carried out in conjunction with suppliers is a vital part of
any business. If possible, take new products on
consignment so that they may be returned if they do not
sell.
SELLING ON CREDIT
Avoid buying for cash and selling to clients on credit. The
opposite, however, is obviously greatly beneficial, to the
entrepreneur. Attempt to obtain your goods over 90 days
and sell for cash.
CREDIT CONTROL
Strict credit control measures must be implemented to
ensure that outstanding debt is paid timeously.
CUSTOMER SATISFACTION
All these controls may be of no use if the customer leaves
your place of business dissatisfied. It is extremely
important to meet customer needs. Be friendly and polite
and ensure that your customers return regularly.
the franchise
option
WHAT IS FRANCHISING
Franchising is simply a way of doing business whereby the
owner (franchisor) of a proven business system grants the
right by contract to an entrepreneur (franchisee) to
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establish a similar business which will be run according to
strict quality standards and trademarks. The franchisee
receives marketing support, detailed work manuals,
start-up training assistance, advice on equipment and raw
material selection and regular visits by the franchisor.
FORMS OF FRANCHISES
MANUFACTURER - RETAILER
A manufacturer takes the responsibility for production,
marketing and national advertising whilst the dealer
accepts responsibility for sales levels in his/her area. A
prime example of this is the giant motor car concern, Ford.
MANUFACTURER - WHOLESALER
A manufacturer grants a franchise to a
wholesaler who, in turn, sells to a retailer.
Example: Coca Cola which franchises the
syrup to wholesalers, who bottle the product
and then sell it to retailers.
VOLUNTARY CHAIN OR CO-OPERATIVES
Retailers set up franchise co-operatives for the benefit of
bulk buying and national advertising. Good examples of
this approach include Spar, Link and Plus Chemists.
SERVICE - TRADE MARK
This system is know as business format franchising. This
is the type of franchising with which most of us are
familiar. It includes Kentucky Fried Chicken, Steers, Supa
Quick, Wimpy and the like. It is known as business format,
because the franchisor provides the entire business format
including product, store lay-out, clear manuals and
standards, quality control and ongoing managerial support.
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REQUIREMENTS FROM A
FRANCHISEE APPLICANT
Before a financial institution considers financing a
franchise, the prospective franchisee must have been
screened and accepted by the franchisor. This normally
involves the franchisee having to pay an up-front franchise
fee to the franchisor. Without this, most franchise
companies will not consider talking to a financier about
proposals, projections and costs.
A trading site must be identified and be accepted by the
franchisor (in terms of the geographical trading rights of
other franchisees).
A normal business viability study must be completed
taking into account the franchisees business acumen, the
viability of the business and security offered, with the crux
being the potential turnover. Gross profit and expenditure
details are normally available from the franchisor
according to industry norms and success or failure
ultimately depends on achieving the necessary minimum
turnovers. Industry norms greatly assist the financier in
completing projections. An own contribution of not less than
20% would normally be required from a franchisee applicant.
legal aspects
When starting a business, it is important to ensure that the
business does not transgress the law. One should register
yourself and or the business with the following institutions
● Inland Revenue, with regards to provisional tax;
● Inland Revenue, registering as a VAT Vendor (if the
turnover of the business is to exceed R150 000 per
annum);
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● Workman’s Compensation Commissioner, if you
employ staff;
● Sampro, if you are to provide music within your
business premises;
● Department of Manpower : Unemployment Insurance
Fund, if you employ staff;
● Joint Services Board in respect of regional services and
establishment levies;
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Ithala regional
branch offices
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projected income and
expenditue statement
Less overheads
Staff salaries/wages 3
Telephone 4
Accounting fees 5
Elect/water 6
Insurance 7
Transport 8
Owner drawings 9
Stationery 10
Advertising 11
Rental 12
Security 13
Repairs and maintenance 14
Depreciation 15
Bank charges 16
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Department of
Economic Development
and Tourism
KwaZulu-Natal
DEVELOPMENT FINANCE CORPORATION LIMITED