IIT Kharagpur Case Study Challenge 2020

Case Background:

Please install ​Dukaan by Khatabook ​from ​Play Store​ keeping in mind the target audience is
small business owners. We recommend that you read the section​ ​“Who Dukaan by Khatabook
is for?” in the description on the Play Store page itself.

Of late, the “Dukaan Tech” space is heating up. A number of platforms have come up in this
space. Check-out an interesting article ​here​.

Problem Statement:

You have recently joined as a PM at Dukaan by Khatabook. You observed that the users (i.e.,
small business owners) are able to create a shop easily but are able to sell only a fraction of the
inventory they’ve put up on their respective shop. Hence, 80% users leave the platform after the
first 15 days of creating their first shop.

As a PM, you have to enable the users to sell more. By selling more, a user will trust the
platform more. Hence, stick around longer on the platform. Also, selling more means more
revenues for Dukaan.

Suggest 3 new features that can be added which will help increase selling via Dukaan.

Describe your suggested features and their respective value proposition both to the user (seller)
and to the end customer. Please ensure that you:

• Provide UI mocks/flow charts and explain each feature in detail (Balsamiq/Figma wireframes
preferred)
• Describe how these feature facilitates the goal of enabling the sellers to sell more
• Identify metrics that would help you measure whether a feature is achieving its goal or not
• Identify metrics that may be negatively impacted and explain how you would monitor them

Please note that the numbers quoted are completely hypothetical in nature. Please submit your
attempt in not more than 10 slides in PDF format only. Please use the naming convention -
“TeamName.pdf”