Overview

Vinegar Productions has a clear business objective to develop, produce, promote and
distribute Organic coconut vinegar products. These products have been developed over
2 months with a core focus on addressing the key customer problem and associated
opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and
outline our business objectives, and align these objectives with clear and measurable
development milestones. Our key long term business objective is to launch a new
product. Whilst our existing products have been useful for testing the customer problem,
new products are required to fully capitalize on our business potential. Our growth path
is clearly oriented around the addition of new products, the development of these new
products and the subsequent marketing of these. It is understood that costs will be
associated with product development and marketing and these have been allowed for in
our budget.

The Customer

Vinegar Productions has been created with a clear focus on the needs of our
customers. Through a structured customer discovery process, we have validated the
key customer problem as Make organic vinegar accessible inthe city. This is a critical
issue for our selected target market of Middle class income housholds in Cagayn de
Oro.

The Value Proposition

Vinegar Productions is uniquely positioned to deliver value to Middle class income

households in Marilog District. Vinegar Productions will guarantee pure coconut vinegar
with a reasonable price. In order to deliver on this value proposition, we produce our
own vinegar and put value on quality or we are nothing!. This capability has taken
considerable time and resources to develop and forms the cornerstone of our
competitive advantage.

Competitors

We have a number of competitors within the Organic coconut vinegar market. We

consider our key competitors to be: Unbranded vinegars, silver swan sukang puti and
Del Monte vinegars. Our understanding of these competitors has been used to refine
our strategy and value proposition. We believe that we can compete effectively with
unbranded vinegars, silver swan sukang puti and del monte vinegars by Certified
organic and pure.

Key Strategies

Over the next 6 months our focus will be to ensure regular production and sell the
products. This task will be undertaken in the context of our broader strategy to
Consolidate market and expand at least 25%. These strategies are a tactical
implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by

measurable development milestones. The milestones that will be achieved over the next
2 years are: Stable and reliable supply, systematize our hygienic bottling process and
set-up up an outlet.
Vinegar Productions

BUSINE
SS
PLAN
By: Ms. Jelah Chiara P. Laidan