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The most prominent examples of C2C include eBay, an online auction site,
and Amazon, which acts as both a B2C and a C2C marketplace.
2. Discuss the various types of hardware, software and database
infrastructure required for the e- business with examples.
With new technologies and everything being online, there is a need for certain
types of software and hardware to have a successful business.
Hardware
External Hard Drive
External hard drives keep your business organized and your information in a
secure place. You must invest in this type of equipment to maintain a successful
running business online and physically.
This is especially beneficial for those who are afraid or don’t like to store
information in the Cloud or directly on their computer’s hard drive. These are
also used as back up for any accidents that may occur. You want to make sure
you invest in security for theft cases.
Desktop/Laptop Computer
Everyone has one these days and it is crucial for any business who wants to
grow and thrive to have a designated computer system. Make sure to invest in
the equipment that will last and that is reputable for businesses. Finding
a computer or laptop won’t be hard due to the fact that they are sold
everywhere, along with much technical equipment.
Network Server
Network servers are highly important for fast and easy speeds and databases.
You will have access to more storage capacity and higher security. There are
many options out there for you to choose from. Use the amount of space you
need, security, and options you want for backups as criteria for your decision.
Mobile device
A mobile device is almost always necessary when running a business. Having a
device that is specifically for your business helps with organization and
professionally. From tablets to cellphones, it’s good to have a mobile device
that you can take anywhere and handle business situations easily and
conveniently. There are certain mobile devices that work for business purposes
are ;- iPhone, Samsung Galaxy, CAT S41, Samsung Galaxy Tablet, Apple iPad
etc.
Software
Application service providers (ASPs):-
While many companies need the same applications to manage projects,
individual companies may manage projects differently from one another. As part
of the services they provide, many ASPs will enhance their applications to take
into account the needs of individual customers. The ASP has the responsibility
of maintaining the applications and updating them as necessary.By using an
ASP for business applications, companies can eliminate the costs associated
with developing and maintaining business applications themselves.
Operating systems:-
An operating system (OS) is software that manages the resources on a
computer, such as the central processing unit (CPU), random access memory
(RAM), various input/output devices (I/O) and the data stored on hard disks,
CD-ROMS and other storage media.A multiuser OS allows more than one user
to run programs simultaneously. A multiprocessor OS controls a computer that
has many hardware CPUs.
Databases:-
A database is an integrated collection of data. A database management system
(DBMS) involves the data itself and the software that controls the storage and
retrieval of data. Database management systems provide mechanisms for storing
and organizing data in a manner that facilitates satisfying sophisticated queries
and data manipulations.
Database Management System (DBMS) are support programs that work in
conjunction with the operating system to create, store, process, retrieve, control
and manage data. The DBMS acts as an interface between the application
program and the data in the database
The DBMS is perhaps most useful for providing a centralized view of data that
can be accessed by multiple users, from multiple locations, in a controlled
manner.
A DBMS can limit what data the end user sees, as well as how that end user can
view the data, providing many views of a single database schema.
End users and software programs are free from having to understand where the
data is physically located or on what type of storage media it resides because the
DBMS handles all requests.
The digital systems that power e-business can also extend an organization's
reach beyond its brick-and-mortar walls. Cloud-based business applications
enable workers to perform their jobs from home and other remote locations,
such as client sites. Similarly, cloud-based applications and the 24/7 nature of
the internet allows business transactions to continue around the clock and
around the globe, giving even solo practitioners and small businesses the ability
to be global enterprises.Digital systems, and particularly emerging technologies
such as machine learning and artificial intelligence, have also improved the
ease, speed and effectiveness of numerous e-business tasks, such as archiving
information, searching stored data for insights, recording financial transactions
and connecting with customers with personalized messaging.More importantly,
however, the rise of advanced e-commerce software and services have delivered
new capabilities to organizations, such as email marketing, and created new
avenues to sell their goods and services, such as online stores. E-commerce
software has enabled the creation of entirely new business models, such as
eBay's capacity for consumer-to-consumer and business-to-consumer sales and
social networking sites such as Facebook.
Web technology:-
Database technology:-
Integration technology:-
Networking technology:-
Networking technology allows for the exchange of data between large and small
information systems used primarily by businesses and educational institutions.
Security technology:-
6. What is digital marketing? Explain the tools and techniques used in digital
marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search
engines, and other channels to reach consumers. It is the component of
marketing that utilizes internet and online based digital technologies such as
desktop computers, mobile phones and other digital media and platforms to
promote products and services.
The tools and techniques used in digital marketing are:-
Website
A website is essentially a gateway for the brand to its visitors. Today, because
of the internet it is very easy for users to search for any brand/product/service
they are interested in just a click. A website also marks as an initial introduction
for the brand to its visitor. E.g.: I may not know any particular information
about a brand. Instead of asking many people around I can simply visit the
brands’ website and check that particular information. Having a website makes
70% of digital marketing easy and effective. For brands, having a website
presence is a must as it an easier way to share a company’s vision, mission,
goals, objectives etc. This information, in turn, helps the brand to build a sense
of trust with its user. This can even lead to purchase decision. Overall, websites
form as a first step on the brand towards their digital journey.
Social Media Marketing
The most commonly used tool on the digital platform is without any second
thoughts is Social Media marketing. Today in India, almost all the brands have
an active presence on at least one of the social media platforms viz a viz:
Facebook, Twitter, YouTube, Instagram, Snapchat, LinkedIn, Google + or even
WhatsApp to name a few. In a survey conducted by Octane Research, it was
found that the best performing digital marketing tool was social media updates.
It accounted for 40% of the total marketing tools.
The reason marketers should choose Social Media in their digital marketing
plan is that it helps increase Brand awareness, driving engagement, increase
traffic on landing pages/websites, generates leads, develops fan following,
improves search results, which leads in increasing sales results. Social updates
also help in increasing business partnership/alliances..
Email Marketing
In totality, each and every email sent or received is a part of email marketing.
Emails are usually sent to promote business/service, request business, send
advertisements, and request to participate. In India, email marketing comprises
56% of the digital marketing activities carried out by the marketers. Although,
the downside being, a lot of emails even today go unseen or are marked as
spam. Hence, it is very important to be a credible source to leverage the benefits
of email marketing. This is possible over a period of time by building trust,
having a customized email for each and every user, offering deals and discounts
and creating brand awareness.
Email marketing is a very great tool to acquire new customers and retain the old
ones. Email marketing also provides marketers a platform to experiment with
content, visuals, creative and multimedia assets that to at very lower costs
compared to print or television. It also benefits marketers to calculate effective
ROI even for a single email sent.
SEO
SEO stands for Search Engine Optimization. SEO is the process, through which
brands can increase their websites visibility, visitors and creating awareness on
the search engines. The results are achieved are commonly referred as
completely organic/unpaid. In layman’s term, SEO means analyzing user’s
behavior on search engines and leveraging that to the benefits of the brands.
SEO targets components when interacting with the search engines, for e.g.:
image search, video search, and content search et al. SEO also target industry
specific keywords in search engines, exact specific keywords and search
engines preferred by the consumers. To make SEO work, brands a lot of time
optimizing their websites in order to get better search results. However, SEO is
an amalgamation of optimized websites and user-friendly architecture. These
both go hand in hand.
Search Advertising
Search advertising as the term suggests is a method of putting up online
advertising using search engine channels like Google, Yahoo, and Bing.
Through search advertising, brands can choose to advertise on the search portals
or other content publishing websites in the search engines network. Search
advertising mainly works with ‘Keywords’. Search engine portals keep a tab on
the most popular and exact keywords users search on the portal. In turn, when a
marketer looks for placement ideas and keyword groups, the search engines
help them choose the most popular keywords for maximum brand exposure.
Generally, before making any purchase decision, users tend to compare the
product/service on a search engine to have a better deal. This makes search
engine a valuable tool from a brands point of view as the search engines offer
tailor-made target group based on the searches the users have made. Search
engine marketing involves display advertising, text-based advertising and
remarketing. Text-based ads are the ones which are simple as it involves mostly
texts.
Mobile Marketing
Mobile marketing is the most recent form of marketing through mobile. With
ample of mobile data available and user dependability on their mobile phones, it
has opened multiple channels for brands to connect with its target users. Mobile
marketing is an extended form of the above-mentioned tools. It takes place over
the mobile phone with additional modes of marketing. The technique includes
SMS campaigns, in-app purchases, click to download ads, click to call ads and
push notifications. Although this tool of marketing is very much in demands,
there are still certain limitations when it comes to device compatibility. For e.g.:
iOS platform doesn’t support flash and media-rich banners as there is less scope
of animation on mobile phones.
Video Advertising
Video advertising in the digital scenario is an online advertisement with video
in its format. It comes in multiple formats like pre-roll, mid-roll, post-roll.
These ads are smartly placed in between videos on YouTube, Facebook and
many video sharing sites. Video advertisements are used to increase audience
engagement with high impact videos. Digital videos are generally more than 2-3
minutes long as opposed to a television commercial which is approximately a
30 seconder. With half the cost and more than double the running time, digital
videos have a higher engagement rate and wider reach than the traditional TVC.
Hence, even if a brand today plans for a TVC, they make it a point to have a
digital version of the same.
Centralized Data:-
You want valuable business data at your fingertips, and e-business technology
has made most paper file systems and postal mail obsolete. Not only can a
letter be sent and received within seconds, it can be stored for future reference
with relevant email chains remaining together. This way you can see what was
sent, what the various replies were in the chain of communication. Simple
programs allow for online document signing which has made mortgage and
escrow closings possible from anywhere.
Centralized data refers to more than just correspondence. The "cloud" enables
businesses to take training documents or videos, employee records, client files,
and any and all other types of data away from the office into a central data
storage location. It's a cost-effective solution that saves storage space and
enables employees to access the required data easily from work or remote
locations. When clients are given the right permissions, cloud storage can help
client’s access information.
Digital marketing is the use of the Internet, mobile devices, social media, search
engines, and other channels to reach consumers. It is the component of
marketing that utilizes internet and online based digital technologies such as
desktop computers, mobile phones and other digital media and platforms to
promote products and services.
The effect of e-business technologies on marketing strategies are:-
Continued Connectivity
One of the draws of digital advertising is that it offers an instant connection to
customers. Customer service issues can be resolved faster through social media
chats, customers become aware of sales and promotions faster through social
media feeds, and ads can target users based on very specific needs and interests,
helping them find solutions faster than before.New technology, like AI, will
offer continued connection from a company to their client base.
Personalized Experiences
Personalization is another way new technology will help businesses maximize
their customer connections. Augmented-reality apps have already been
developed that show customers how a product would look in their space or even
approximate it on their person to help personalize the shopping experience.
9. What are the difference between purchase and procurement? Explain with
suitable examples.
Procurement Purchasing
Activities related to acquiring goods and Functions associated with buying goods and
services services
Steps that happen before, during, and after Straightforward process of purchasing
purchase commodities
Used in a production environment (internal Used in a wholesale environment (external
process) process)
Puts more importance on an item’s value than Tends to focus more on the item’s price than
its cost its value
Procurement Purchasing
Refers to a set of tasks that spot and fulfill Refers to the specific task of committing
needs expenditure
Includes need recognition, sourcing, and Includes ordering, expediting, and payment
contract closure fulfillment
Follows a proactive approach to spot and fulfill Follows a reactive approach to satisfy
needs internal needs
Relational–focuses on creating long-term Transactional–focuses on transactions than
vendor relationships vendor relation
Procurement concentrates on the strategic process of product or service
sourcing, for example researching, negotiation and planning, whilst
the purchasing process focuses on how products and services are acquired and
ordered, such as raising purchase orders and arranging payment.
11. E-business systems requires proper security management. What are the
ways to make such systems secured? Explain.
SEO:-
Search engine optimization is the process of improving the quality and quantity of
website traffic to a website or a web page from search engines. SEO targets unpaid
traffic rather than direct traffic or paid traffic.
SEM:-
Search engine marketing is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
primarily through paid advertising.
Demerits
- Can be annoying and can be considered as spam.
- Focus more on short term success.
- Only benefits the company if an actual sale is made from ad.
- Many competitors can easily imitate the viral marketing techniques and steal the
markets from other companies.
- Can put out a negative impact on the company, in the same timing that it puts a
positive impact on the company.