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SusanneWeis
Heinz-Martin Süß
Otto-von-Guericke University Magdeburg, Germany
Summary
This chapterprovides a description of theoreticaland empirical approach-
es to sketch the nature and scope of the social intelligence construct. De-
tailed attention is given to the empirical investigations of the structure and
validity of this construct. Researchdesigns and outcomes of these studies
are described along a classificationof the applied measurementproce-
dures that affect the validity of the studies. Our considerations support
the assumption that method-related variance can explain a substantial
part of the results. Therefore, we suggestapplying multitrait-multimethod
designs to control for this bias. In addition, past theoreticaland empir-
ical accounts are integrated into a performance model of social intelli-
gence with the main focus on the cognitive facets of the construct: so-
cial understanding, social memory social perception, and social creativ-
ity. Someempirical data is provided that supports this model. The chap-
ter concludes by discussing important conceptualand measurementis-
sues for future research: ihe importance of thoroughly specifying the in-
tended measurementconstruct and the correspondingtask requirements,
the construction of tests that reflect the real-life significanceof the con-
struct,and a well-consideredvalidation strategy(constructand predictive
validity) that also takes related constructslike emotional intelligenceinto
account.
204 Sociallntelligence
10.1 INTRODUCTION
Psychological research has been concerned with the study of human intelli-
gence for over a century. From its inception on up through the present time,
academic (i.e., abstract or general) intelligence represents the most examined
and clearly defined construct investigated as part of this scientific enterprise.
Recently, however, the concept of human intelligence has been expanded with
the introduction of so-called new intelligences, that is, social, emotional, and
practical. The chapters contained in this book give detailed attention to the-
oretical and measurement issues of emotional intelligence. Nevertheless, a
comprehensive scientific treatment of emotional intelligence canlot ignore the
appareltly related concept of social intelligence. Apart from comrnon accep-
tance that both concepts receive in all parts of contemporary society (see e.[.,
Gardner, 1983; Goleman,7995; Matthews, Zeidner, & Roberts, 2002), substan-
tial overlap can also be perceived in theoretical definitions and measurement
approaches. Relying on the long research tradition of social intelligence, fu-
ture research in both fields may benefit from past lessons learned. In return,
it seems essential for research on social intelligence to profit from the scientific
interest and concerted endeavors that are currently concentrated, to a large
measure/ on emotional intelligence. Despite the long tradition of research on
social intelligence, both theory and measurement issues remain unresolved at
a (fairly) low level of sophistication. Further examination is also indispensable
to eventually identifying a viable and discriminable domain of social intelii-
gence.
The purpose of this chapter is to provide an overview of scientific investi-
gations in the domain of social intelligence. Comparable approaches date back
many years (see Orlik, 1978; Waiker & Foley, 1973, for reviews). Since then, the
research landscape has changed with respect to some aspects. For example,
empirical studies have begun to make use of multitrait-multimethod designs,
used structural equation modeling for data analysis, and various situational
judgment testing paradigms to assessthe so-called "construct space". ln this
chapter, we review the literature on social intelligence, including findings that
have been obtained recently with these newer approaches.
Cognition Units
Memory Figural
Evaluation Implications
Figure 10.1 Structural Model of Human krtellect (Guilford, 7967); the domain o{
social intelligence ftehavior) is highlighted in bold letters and the lines.
(and subsequently rely) on this definition when examining the concept of so-
cial intelligence. Notably, his distinction between cognitive (i.e., understand
other people) and behavioral (i.e., to act wisely in human relations) compo-
nents has been specified in only one other definition of social intelligence.
Thus, Vernon (1933) defined social intelligence as "knowledge of social mat-
ters and insight into the moods or personality traits of strangers" (cognition)
and as the ability to "get along with others and ease in society" (behavior) (p.
44). Other definitions focus either on cognitive or behavioral aspects. Some of
these definitions, along with their chief protagonists, are listed as follows: "the
abiLity to get along with others" (Moss & Hunt, 7927,p.108); "judge correctly
the feelings, moods, and motivation of individuals" (Wedeck, 1947, p.133);
"abllity to judge people with respect to feelings, motives, thoughts, intentions,
attitudes, etc." (O'Sullivan, Guilford, & deMille, 7965,p.6); "individuals fund
of knowledge about the social world" (Cantor & Kihlstrom,1987).
Indeed, the establishment and subsequent empirical application of broad
theoretical frameworks of social intelligence appear scant in the literature. The
most prominent and broadest conceptualization was introduced by Guilford
(7967). In his Structural Model of Human lntellect, the three dimensions of
operations,contents, and products are pivotal. The dimension of operations de-
scribes the cognitive requirements participants need to accomplish a task and
contains five elements. The content dimension, with four elements, refers to
the properties of task material. Finally, tlne product dimension comprises six el-
ements, each describing a type of outcome associated with a certain task. The
model, which relies on a complex interaction between these three dimensions.
is depicted in Figure 10.1.
Cuilford's conceptualization resulted in 120 factors that described distinct
human iltellectual abilities. For Guilford, the behavioral content facet, along
with its cross-classification in terms of both operations and products, repre-
sented the domain of social intelligence, thus comprising 30 (= 5 x 6) distinct
abilities as demarcated in Fieure 10.1. Guilford and his colleasues (Hendricks.
206 Socialfntelligence
tenlanguagedoesnotSeemtobeanadequateoperationalizationofmoreor
to be distinct
less coäplä* social stimuli' Instead, writfen language liPeals
this type of
from socially relevant stimuii found in real-life seitings. Plausibly,
far unexperienced)
presentation conJrontsthe participants with novel (or thus
that implicate cognitive functions that parallel those necessaryfor the
ätimull
accomplishme.tt of academic intelligence tests'
app-lied.a.perfor-
B'ehaaioralperformancemeasures' Ford and Tisak (1983)
as an indicator of social intelli-
mance measure of socially intelligent behavior
situation was rated along certain
sence.Participants'behavior in in interview
to be appropriately responsive to
E ir"Ctl.g., tie ability to speak effectively,
nonverbal,behaviors)' Ad-
the interview"r', qn"riio.rs, to displuy appropriate
skills
Jitionally, the authärs assesseds"ü- ut abiftei-reported socialüehavioral
as well as factor analytic, results sug-
and academicinteliigence. Correlational,
Within-domain correlations ex-
gested a distinct ,oJiul ittt"lligence construct.
and social intelligence measures loaded on
ceededacross-domaincorreläons,
a separate,interPretable factor'
and Ward
A comparable study was conducted by Frederiksen, Carlson,
interview setting lerv-ed as an indicator of
tfq84l Again, perforÄut ce in an who w.as,inter-
,o.iui it titig"n"". Participants had to take the role of a doctor
(1984)applied vari-
viewing his/her patient. Additlonaily, Frederiksenet al.
abilities' Results
ous measures of academic intelligence and problem-solving
interview performance
st o*"d only a few substantiai ärrelationJ between
were partly negative
and academic intelligence measures. These correlations
was accompanied by low
in sign, suggesting ttat high acadernic intelligence
socialbehavioral skills.
to the inter-
Finally, stricker and Rock (1990) applied a techniqrre sirnilar
measure of so-
view settings d.escribedthus fär. Striätcerdeveloped his own
(ICI)' The
.iuffy it t"ffigent behavior, the Interpersonal CompetenceInventory
between a
ICI was based on video scenes"ot tuit ing an interview situation
had to re-
subordinate and his superior. In the Replies section, participants
were judged
spo.,a orally to the subärdinate in place'bf a superior. Answers
participants
i^ t"r^, of äffectivenessand originätity. In the |udgment section,
its important features'
had to write down their descripüon of ihe situation and
the Replies section op-
The performance criterion was accuracy.Conceptually,
section as-
erationalized socially intelligent behavior, whereas the ]udgment
the-ICI, Stricker and
sessed,for the mosi part, cögnitive skills. Along with
and.self-
Rock (1990)ussess"d'nor,-rr"öd social skills, acaäemicintelligence,
,"po.t"d social intelligence. Results from correlational and multidimensional
domain of so-
r.är*g analysesshow"edno coherent structure either within the
intelLigence measules to
cial in"teliigenceor concerning the relation of social
measures correlated in-
academicilt"llig"r,.". Socialät"llig"t.u performance
: -.08 and .37) and the judgment
consistentlywitl each other (betwe€il./
of academic
sectionof the ICi correlatedsubstantiallywith the verbal measule
intelligence (r : .30).
THE ASSESSMENT OF SOCIAL INTELLIGENCE 211
(Riggio, 1986). The aforementioned findings of Riggio et al. (1991) put some
ambiguity into this interpretation. In terms of Schneider et al.'s (1996) crit-
icismi, the subscales of the Four Factor Test of Social Intelligence embodied
operationalizations that were conceptually too close to academic intelligence
performance measures. Thus, they represent no valid operationalization of the
iocial intelligence ability construct. From another viewpoint, it is also possible
that these results could be attributed to common method-related variance in
'self-report
and perfotmance data.
To examile these propositions more closely, two other studies are worth
noting. Marlowe (1986) operationalized social intelligence via a self-report in-
strument. He intended to demonstrate that social intelligence would show
independence from academic intelligence. Secondly, Marlowe postulated the
multidimensionality of social intelligence. He extracted four dimensions from
the empirical literature. Along these dimensions, social intelligence includes
social interest, social self-efficacy, empathy skills, and social performance skills.
Factor analytic results of the social intelligence measures yielded five separpte
factors labeled pro-social attitudes, social skills, empathy skills, emotionality,
and social anxiety. The postulated dimensions could thus not be instantiated,
though there was clear evidence for the multidimensionality of social intel-
ligence. Correlational analyses suggested construct independence, showing
near to zero correlations with acadernic intellectual abilities assessedby per-
formance data. Anyway, evidence for the convergent constluct validity was
again missing.
Subsequently, Brown & Anthony (1990) found similar results. They as-
sessed self- and peer ratings of both social behavior and personality traits,
along with general intellectual performance. A factor analysis resulted in a
clearly defined factor structure. The three factors were identified as: (a) acad-
emic intelligence, (b) peer ratings of both social behavior and personality, and
(c) self-reported social behavior and personality. However, it seems plausi-
ble that these findings point to meaningful method-related variance, which is
idrerent to diJferent measurement approaches.
Most of the aforementioned approaches did not clari{y the role of the intended
measurement constructs in a putative higher-order framework of social intel-
ligence. During the past decade, however, attempts have been made to ap-
ply multitrait-multimethod (MTMM) designs for a better understanding of the
structure and construct validity of social intelligence (Jones & Day, 1997;Lee,
Day, Meara, & Maxwell, 2002; Lee, Wong, Day, Maxwell, & Thorpe, 2000;
Wong, Day, Maxwell, & Meara,7995). All these investigations have assessed
verbal and nonverbal performance measures, as well as self- and sometimes
other-report data, of the respective trait-facets. Furthermore, the use of con-
firmatory factor analysis in these studies allowed the separation of trait- and
method-related variance to derive an empirically defensible structural model
of social intelligence.
THE ASSESSMENTOF SOCIAL INTELLIGENCE
In the first of these studies, Wong et al. (1995, Study 1) set out to measure
academic intelligence, social perception as a cognitive facet of social intelli-
gence/ and socially intelligent behavior (operationalized as effective hetero-
sexual interaction). The latter include.d ratings of both verbal and nonverbal
behavior in a first encounter between a male and a female (recorded on video-
tape). verbal social perception was operationalized by a subtest of the George
Washington Social Intelligence Test (i.e., recognition of the mental state behind
words, see above). The Expression Grouping subtest of the Four Factor Test
of social Intelligence (o'sullivan & Guilford, 1976) was also used as a mea-
sure of nonverbal social perception. Results yielded a model with four uncor-
related method-factors (viz., verbal, nonverbal, self-report, and other-report)
and three correlated trait-factors (viz., academic intelligence, social perception,
and effective heterosexual interaction). However, both zero-order correlätions
as well as trait-factor intercorrelations pointed to substantial overlap between
social perception and academic intellectual abilities (r : .67), a value that ex-
ceeded the intercorrelation between social perception and effective heterosex-
ual interaction (r : .54). I
In the second of these studies, Wong et al. (1995, Study 2) postulated three
facets of social perception, social insight, and social knowledge. In the verbal
measures of social knowledge, participants had to identify the best solution
for a social problem. The nonverbal measure demanded the identification of
etiquette mistakes, pictured in drawings. verbal social perception was opera-
tionalized by the Social Translation Test of the Four Factor Test of Social lntelli-
gence (o'sullivan & Guilford, 7976), while the nonverbal measure of this facet
was again the Expression Grouping subtest of the same test battery. The verbal
measure of social insight was the Judgment in Social Situations subtest of the
GWSir (Moss et al., 1955). The nonverbal measure was the Cartoon prediction
subtest of o'Sullivan and Guilford (1976). The authors successfully identified
the cognitive facets of social insight and social knowledge as trait-factors sep-
arable from, but positively related to, academic intelligence. social perception
could not be separated from social insight.
In yet another study, Jones and Day (7997) applied Cattell's distinction of
fluid versus crystallized intelligence on the social intelligence construct ald
thus operationalized verbal and nonverbal social cognitive flexibility (fluid
intelLigence) and verbal and nonverbal social knowledge (crystallized intel-
ligence). The nonverbal measure of social cognitive flexibility contained short
video clips of ambiguous social situations. Participants had to list all possible
interpretations of each scene. The verbal task of this facet included written
descriptions of ambiguous social situations. Participants had again to list all
possible interpretations. The Expression Grouping subtest of o'sullivan and
Guilford (1976) represented the nonverbal measure of social knowledge. The
social rranslation subtest (o'sullivan & Guilford, r976) was used as the verbal
measure of social knowledge. |ones and Day (7997) could show a trait-factor
of social cognitive flexibility again separable from, but positively related to,
academic problem solving, whereas social knowledge could not be separated
from academic problem solving.
21,4 Sociallntelligence
1.0.3.4 Summary
In spite of the early, extensive work of Guilford and his colleagues on so-
cial intelligence and their attempts to establish a theoretical framework, not
many comparable systematic approaches may be found in the literature. Most
empirical studies focus on a single, very specificcognitiae aspect of social in-
telligence. These operational definitions seldom clarify the role of measure-
ment constructs within the context of a higher-order framework. hr addition,
MTMM approaches do not conceptually integrate lower-order facets of social
intelligence (and their concomitant cognitive determinants) into a comprehen-
sive model of social intelligence. Since there is clear evidence for the multi-
dimensionality of social intelligence (Lee et aL.,2000,2002; wong et al. 1995),
it seems important for future studies to locate constructs within a coherent,
taxonomic model of social intelligence. The same kind of critique might be
FACETS OF SOCIAL INTELLIGENCE 21.5
The facet of social understanding (or insight) was included in a large number of
theoretical and operational definitions, given different labels but comprising
similar requirements. It can be perceived as the pivotal facet of social intelli-
gence in past investigations. Thus, several definitions of social intelligence re-
ferred to in Section 70.2, narnely, the ability to understand people (Thorndike,
1920), the ability to define a given situation in terms of the behavior imputed
to others present (Chapin, 1942), and to judge correctly the feelings, moods,
and motivations of individuals (Wedeck, 7947) cowld all be subsumed under
the facet of social understanding or social insight. Additionally, both broad
and specific operationalizations of socially inteliigent cognition may be classi-
21.6 Sociailntelligence
fied under this facet: the GWSIT (Moss et al., 1955),the Chapin Sociallnsight
Test (Chapin,1967; Gough, 7968),the broad test batteriesof O'Sullivan and
Guilford itOOO,7976),no--nverbaldecoding skills (Barnes& Sternberg,T9B9),
and so forth. Social understanding abilities thus require individuals to inter-
pret or understand given social stimuli, which may vary according to their
iomplexity, in termsäf the implications for the situation and their underlying
features. the point is well ifustrated by a sample test requirement: ulder-
ständ correcttywtiat a person wants to expressvia verbal or nonverbal means
of communication.
The facet of socialmemory (i.e., behavioral memory) was included in the
structural Model of Human Intellect (Guitford, 1967). Kosmitzki and ]ohn
(1993)also discovereda social memoly factor in laypersons'implic-it theories
aboui social intelligence, that is, memory for names and !,'9s. One docu-
mented.operational*izationis that provided by Mosset al. (1955)in the GWSIT
(seealso Probst, 7982). They operationalized social memoly as memory for
,ru^"s, and faces. The facet of social memory requires the intentional storing
and recall of both episodic and semantic memory contents. Correspondingly,
social memo.y p"tiot*ance is determined by the consciousrecall of objec-
tively and.expliiitly given social injormation that can vary along a continuum
of complexity.
So far, the facet of socialperceptionhas not been reflected in theoretical ac-
counts of social intelligence. Nevertheless, according to our view, the ability
to perceive socially relävant information should play a role in a performance
modet of social intäligence. The ability to (quickly) perceivesocial information
in a given situation deterrnine further inJormation processing that isrel-
"o=.tta
evan"tfor the exhibition of socially intelligent behavior. Only Wong et al' (1995)
attemptedto operationalizesociälperception.However, they did not succeed
in sepärating social perception from social understanding abilities. These re-
sults could üe attriblted io the requirements of the selectedtasks. The tasks
also included interpretational demänds that, in our view, cannot be subsumed
under the facet of pure perceptual abilities. To meet these conceptual require-
ments,socialperception can6e specifiedas socialperceptualspeed,analogous
to the idea oi peräptual speed in models of academic intelligence (Carroll,
1993;Thurstone,1938).
Socialcreatiaity (or flexibil-ity) was conceptualized in Guilford's Structural
Model of Human Intellect (Guilford, 7967)as divergent production of behav-
ioral contents. Recent empirical work (Jones& Day, 7997; Lee et al., 2002)
operationalizes social cognitive flexibility as the flu9nt production of possi-
bie interpretations of, orlolutions for, a given social situation. Importantly,
participäts'performalce is not basedon one corlect answerbut on the num-
L"t u.,ä diveisity of ideas. The measuresused by both Jonesand Day (7997)
and Lee et al. (Zö02)to define this constructwere partly in line with Guilford's
early propositions. Note that theseauthors were capableof successfully distin-
guishing^the domain of social cognitive flexibility from academic intellectual
abilities.
l'
o Situationai demands
o Values / Norms
o Personality
o Moods
r fnterests
o Aims
o Experience
A possibleperformancemoderof socialintelligence,
*fillill;t., incrudingfive cog-
The social knowledge factor correlated significantly with the social memory
and the social understanding factor (.42 and .50, respectively). The social mem-
ory and social understanding factors also correlated significantly (i.e., .45). The
factor loadings of the manifest variables on the respective trait-factors showed
a coherent pattern. The loadings on the verbal method factor were heteroge-
neous, but all verbal indicators loaded positively on this factor.
We further investigated whether social intelligence was separable from aca-
demic intelligence, as specified by the Berlin Intelligence Structure Test (BIS-
Test; ]äger, Süß, & Beauducel, 7997). Corcelational and multiple regression
analysis showed domain-specific overlap of the social intelligence trait-factors
with specific domains of the BIS (Weis & Süß, 2004). Results from confirmatory
factor analysis suggested still separable trait-factors of social and academic in-
telligence. Additionally, several social intelligence self-report inventories and
scalesof Extraversion, Openness, and Agreeableness were assessed.However,
just as in past studies, results did not show any evidence for the convergent
construct validity of performance based social intelligence with self-reported
social skills. Furthermore, self-report data on social intelligence could be ex-
plained, to large measure, by the personality traits that we assessed.
'ij-
220 Sociallntelligence
Ford (1994) claimed that social intelligence could not be specified as a pure
ability construct. According to Ford, individual differences in socially intelli-
gent performance should not be specified without considering situational de-
mands, social values, and personal airns. Weinstein (1969) also related socially
intelligent behavior to its underlying intentions. For Weinstein, one aspect of
social intelligence is the ability to manipulate the responses of others. As a
matter of course, the eventual exhibition of social behavior cannot be specified
without considerilg, and perhaps specifying in advance, the relevant äelirnit-
ing conditions in which social intelligence operates. Nevertheless, it is neces-
sary to differentiate between the fundamental cognitive ability structure and
the conditions that allow or influence the final performance of social behavior.
If not, this criticism might justifiably be applied to the construct of academic
intelligence. Of course, intelligent performance in real-Iife situations certainly
depends on present moods or motivation, and/or on peer group values (Steele,
1997). So do socially relevant personality traits (e.g., Agreeableness, Extraver-
sion), while social interests clearly influence socially intelligent behavior in
everyday-life. Even so, certain cognitive determinants of socially intelligent
behavior are necessary requirements for the accomplishment of social tasks
and need to be identified by empirical research. Consequently, concepts like
social engagement, social interests, or Machiavellian world views should not
be con-founded with a pure social (cognitive) intelligence construct.
No matter whether future studies rely on broad measurement approaches
or rather focus investigation on specific domains of social intelligence, the con-
ceptualization of the design demands a thorough specification of the intended
measurement constructs and the corresponding task requirements. This ap-
proach has proven useful in the academic intelligence domain and we argue
that it is equally important when considering social intelligence. Thus, even
when the focus is on a narrow constructs, which claim to measure social intel-
ligence in terms of specific social skills, there will be a need to place these con-
SOCIAL INTELLIGENCE: CURRENT AND FUTURE PERSPECTIVES 221
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SOCIAL INTELLIGENCE: CURRENT AND FUTURE PERSPECTIVES
Without going too much into detail of the single operationalizations, most
of those belonging to the social intelligence domain were included in the test
batteries of O'Sullivan and Guilford (7966,1976) and have already been de-
scribed in the first part of this chapter. Some aspects of the overview shown
in Table 10.1 need to be comrnented on. Two tests of the MSCEIT (Pictures
and Sensations) do not find any equivalent operationalizations in the domain
of social intelligence. From our viewpoint, it is not conceivable to construct
equivalent measuräs for the assessment of social intelligence, as can be done
for other tests of the MSCEIT. For two tests (Emotion Management [EM] and
Emotions in Relationships [EiR]), the TKIM (Wagner & Sternberg,7997) repre-
sents a test with rather equivalent cognitive requirements, orLly differing with
respect to the range of contents of the predeterrnined aim of actions (EM: reg-
ulate one's own emotionsi EiR: achieving an outcome involving other people;
TKIM: the combination of both for the solution of a given problem). Compara-
bly, the Chapin SIT (Chapin,7967; Gough, 1968) asks the test-taker to identify
the most logical or intelligent solution or explanation for a given social prob-
lem and just omits the effectiveness ratings for the alternatives. Furthermor"e,
for most of the MSCEIT tasks the purported task requirements contribute to
the accomplishment of several social intelligence tests. For example, the abil-
ity to identify how a person feels based upon their facial expression (Faces,
MSCEIT) contributes to the performance in the Faces Test of O'sullivan et;a1.
(1965) (choose one of four photographs of men's faces that expresses the sarne
feeling as that of a woman's face). Moreover, the ability to perceive emotions
as specified in the Faces Test of the MSCEIT surely contributes to the accom-
plishment of the Couples Test (Barnes & Sternberg, 7989) where test-takers
have to decide whether a pictured couple represents a real or a faked couple.
Furthermore, the knowiedge of how moods interact (Facilitation Task) surely
contributes to the ability to choose the one of four verbal statements that de-
scribes what precedes, or will follow a cartoon situation (Cartoon Implications;
O'Sullivan et al., 1965). The knowledge of experiencilg possibly con{licting
emotions in certain situations and understanding emotional chains (Changes
Task) might also help test-takers to accomplish the Chapin SIT where solu-
tions or explanations for given problems have to be identified. At a scale level,
the SIT intends to measure the ability to evaluate others, to foretell what may
occur in interpersonal and social situations, and the ability to rectify disturb-
ing tensions or conflicts. Conceptually, this definition certairLly contains the
requirements of the scale definiiion oi Branch 3 (Understanding Emotions),
that is, the ability to understand emotional information, how emotions com-
bine and progress through relationship transitions, and to reason about such
emotional meanings.
Obviously, several abilities belonging to the emotional intelligence construct
form a subset of those abilities belonging to the domain of social intelligence.
This supports the early conceptualization of Salovey and Mayer (1990). As a
matter of course, the last considerations only represent statements about the
face validity of the compared tests and only with respect to the constructs as
assessedby the given operationalizations. Any further going conclusions must
ry
l
226 Sociallntelligence
10.6 CONCLUDINGREMARKS
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