SERVICIO NACIONAL DE APRENDIZAJE

SENA

ACTIVIDAD DE PROYECTO 03 - EVIDENCIA 04 PROPUESTA EN IDIOMA INGLES

DE UN PRODUCTO O SERVICIO

INSTRUCTOR
VALERIE HAZBUN MARIA

APRENDIZ
DIEGO FERNANDO BOHORQUEZ LUGO

TECNOLOGO GESTION DE MERCADOS

COLOMBIA
2020
 ACTIVIDAD DE PROYECTO 03 - EVIDENCIA 04
PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO O SERVICIO

 VOCABULARY

 LEST´S READ - FOOD AROUN WORLD

 LET´S READ - COUNTABLE AND UNCOUNTABLE

 LET´ S LISTEN - ALBERT ROBERTS

  LET´S SPEAK - AUDIO

Good morning to all,

Taking into account Albert Roberts report on the characteristics of the city
It has come to the idea of a new product, but before saying it is important to mention:

1. When segmenting the market in age groups, a product is needed that benefits the entire
population

2. Analyzing the segmentation by the income of the people, the product must be easily
accessible for both the low-income population and the high-income population.

3. When implementing the new product, the city should be at the forefront of other cities in
entertainment for its inhabitants

With these elements exposed, I think it would be good to have a multipurpose community park as
a new product, the idea it is really cutting edge and has room for people outdoor, environmental
trails, recreational and cultural programs.

Prevent shopping centers tis to corner the market of entertainment

The city’s blockbuster is the free gym in the center of park,
These are, in general terms, the main things
We just need to work out our new product successfully in the market.

PROPOSAL IN ENGLISH LANGUAGE OF A PRODUCT OR SERVICE

COMPANY: EFECTY LTDA

VARIABLE
Geographic Segmentation
Age and Life - Cycle of
Segmentation
DEFINITION
With this company specialized in money orders, payments,
recharges and collections at the national level with more
than 20 years of experience in the market and with a
network of 8,000 customer service points, located in more
than 1,070 municipalities nationwide, wants to replace the
need to achieve proximity between customers and their
families.
Facilitate life generating experiences of trust, closeness and
tranquility. Present as an alternative the sending and
payment of money orders without distinction of gender,
age, etc. Sending of Money: Persons over 18 years of age.
Payment of Money Orders: People from 14 years of age.

According to the DANE:

0-14 years: 25.3% (men 5,998,645 / women 5,720,229)
15-24 years: 18% (male 4,243,251 / female 4,099,299)
25-54 years: 41.6% (men 9,515,723 / women 9,720,894)
 55-64 years: 8.3% (men 1,796,050 / women 2,051,948)
65 years and over: 6.7% (men 1,293,258 / women
1,806,000) (2016 est.)

A large part of the population is in the Urban area with

Population Segmentation 37,816,051 and in the Rural area with 11,475,558
(according to data projected to June 30, 2017)
Provide sustainable solutions in transactions and means of
payment that contribute to the economic, social and
environmental wellbeing of our stakeholders, with
innovation and excellence, offering all:
Benefit Segmentation
 Low prices.
 More comfort and convenience.
 Product innovation in the market.
 Optimal attention points for customer service in any
region of the country.
 Excellent quality product.
Efecty Ltda has established the above purpose as "Facilitate
Psychological Segmentation life generating experiences of trust, closeness and
tranquility, Provide sustainable solutions in transactions
and means of payment that contribute to the economic,
social and environmental well-being of our stakeholders,
with innovation and excellence", Without distinction of
gender, age, sex, all services will be provided in the same
way.
OCCASION SEGMETATION Meeting basic needs, exchanging products and services
through money orders, has become one of the best options
for trade, reducing time and reliability. With accuracy, it
can be determined with what frequency people make use
of the services offered by this type of commercial activity.
Income sectors in Colombia:
Agriculture, livestock, hunting, forestry and fishing 6.11%
Exploitation of mines and quarries 7.32%
Manufacturing industries 10.70%
INCOME SEGMENTACION Electricity supply gas and water 3.45%
Construction 7.47%
Commerce, repair, restaurants and hotels 12.04%
Transport, storage and telecommunications 7,10%
Financial establishments, insurance and real estate
activities 19.86%
Social, communal and personal services activities 15.35%
There can be three types of consumers in the middle of
finance and banking. They are differentiated by their
related attitudes with competitive prices and low costs, and
your level of interest in a high quality and efficient service.
Two additional factors trustworthiness are important
(measured by the ability of the bank to protect personal
 data) and interest in an innovative digital model, reflected
BEHAVIORAL by the provision of consumers to consider an online
SEGMENTACION provider as Amazon or Google for financial services.

The consumers:
Nomads: High activity group digital, prepared for a
new delivery model.
Hunters: High activity group digital, prepared for a
new delivery model.
Quality Seekers: Seek a high service quality and
effective and the Data Protection.