USE OF TECHNOLOGY TO SHAPE

AND ACCOMPLISH THE

STRATEGIC & OPERATIONAL
OBJECTIVEs OF AN ORGANISATION

● BY –
● AMITA KHUNTIA
● BRAJESWAR DAS
● RAJESH SINHA
● SAMBEDNA JENA
● SUSANTA SAHOO
 Organizational
Objective
Organization

Organizational
Use of
Technology
TECHNOLOGY

Ø Process by which human modify nature to meet their needs &

wants
Ø collection of techniques
Ø The application of knowledge to perform work
Ø The processes used to change inputs into outputs
Ø use of scientific knowledge to solve practical problems,
especially in industry and commerce.
Management of Technology

It
Ø
is the process of integrating
science, engineering and
managing with research,
development and manufacturing
in order to meet the operational
goals of the business unit
 Competitive Priorities:
Cost
Ø Lincoln Electric
reduced costs by $10 million a year for 10 years
skilled machine operators save the company millions that would
have been spent on automated equipment
Ø Southwest Airlines
one type of airplane facilitates crew changes, record-keeping,
maintenance, and inventory costs
$30 million annual savings in travel agent commissions by
requiring customers to contact the airline directly
 Competitive Priorities:
Flexibility

Andersen Windows
number of products offered grew from 28,000 to 86,000
number of errors are down to 1 per 200 truckloads
Custom Foot Shoe Store:
customer’s feet are scanned electronically to capture
measurements
custom shoes are mailed to the customer’s home in weeks
prices are comparable to off-the-shelf shoes
 Competitive Priorities:
Quality
 Ritz-Carlton - one customer at a time
 Every employee is empowered to satisfy a
guest’s wish
 Teams at all levels set objectives and devise
quality action plans
 Quality reports tracks
 guest room preventive maintenance cycles
 percentage of check-ins with no waiting
 time spent to achieve industry-best clean room
appearance
 Guest Preference Reports are recorded in a
database
Competitive Priorities:Speed
Wal-Mart
replenishes its stock twice a week
Hewlett-Packard
produces electronic testing equipment in five days
General Electric
reduces time to manufacture circuit-breaker boxes into three days
and dishwashers into 18 hours
Dell
ships custom-built computers in two days
Motorola
needs less than 30 minutes to build to order pagers
Key elements of Management of technology

Ø The identification and Evaluation of technological options

Ø Management of R&D itself, including project feasibility
Ø integration of technology into the company’s overall operation
Ø Implementation of new technologies in a product and/or process
Ø Obsolescence and replacement
Integration of business & technology
depends on
Ø Recognize the limitation of strategy in business process
Ø Incorporate technology as a part of corporate strategic planning
process
Ø creates a mutual understanding between business and technology
Ø Recognize the effective utilization of human resources
Integration of technology with
overall strategic objective of the
firms
ØAllocation of resources to and within R&D , engineering &
operation

Ø Planning for technology or acquisition

Ø Selection of new technologies

Ø Prioritization

Ø timing of introduction
 Technology trajectories are driven by the
manAgers efforts to address the needs of
higher end markets(higher profit margin )

Eg- In 1990’s Compaq & Dell shifted from desktop PC to

Ø

higher end engineering workstation & network servers

DELMIA (Digital Enterprise Lean Manufacturing Interactive
Application), Digital Manufacturing Solutions allow manufacturers
in any industry to virtually define, plan, create, monitor and control
all production processes. DELMIA assists companies to achieve
maximum production efficiency, lower cost, improve quality and
reduce time to market.
DELMIA Key Benefits
Ø Strategic Production Planning Tool defining and analyzing
production processes early in the product development cycle

Ø Intuitive 3D User Interface improving production process

efficiency, lowering costs, and reducing errors

Ø Increasing Worker Productivity and Safety by simulating

worker’s operational movements.

Ø Ready-to-use Industry Manufacturing and Production

processes, accelerating product launch and time to market
DELMIA…….The technology behind
nano Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level
Strategic & operational objective of an organization can be
accomplished as:

Ø Understanding of key business components and current technologies

Ø Leveraging proven best practices & methodology

Ø Delivering quality solution in a cost effective & timely manner

THANK YOU