Category: Market Research Agency of the Year

All sections are mandatory. Credits must be the same as filled in via the online form.
Section 1: Entrant’s Details

Region
Category
Credited Agency
Credited Market
Holding Company Name
Agency Ownership Structure (%)
Headquarters Office in Asia-Pacific
Other Office Locations in Asia-Pacific
Key Clients

Section 2:  Describe the agency’s vision and objectives. What was the
Achievement Against strategy and how the agency accomplished its objectives with
Objectives evidence of your success and achievements.
25%
 Describe how the agency responded to the coronavirus
pandemic, both internally as a business, employees and
externally for client accounts.

Section 3:  Describe ways in which your agency has delivered new

Innovation & Research research innovation during the eligibility period including new
20% approach, technique or method which contributed success to
the overall business and ROI.

 Please include case study examples on research methodology

and tool analysis that exceeded expectation and stood out.

Section 4:  Describe business growth to include new business, organic

Business Performance growth, etc by listing top 10 new accounts starting from the
15% biggest win in descending order.

 New wins to be stated at a total of gross value and the period

over which services are delivered.

 For each account, clearly state whether the services are

provided directly by your agency or via a subsidiary/affiliate.
Please indicate your direct client/brand name, markets &
disciplines covered; indicate it is a direct pitch win or
global/regional alignment.

 Total billed revenue (includes total value of contract and the

period which the revenue is earned) and as a percentage (%)
increase/decrease over the previous year.
 Category: Market Research Agency of the Year

Section 5:  Showcase your top 10 client accounts relationships - existing

Client Retention and and/or retained through competitive pitch/renewal by stating:
Relationships client & brand name, tenure of relationships in years and the
10% number of markets covered in Asia-Pacific.

 Provide a summary of how or what your agency offered and

help brand building and your strategy on how you have retained
and kept these relationships.

 You may also include details of retention rate and revenue

percentage charge.

Section 6:  Key hires and promotion, staff turnover percentage change.

Talent Management Brief overview of the staff development program, its
10% implementation and success.

Section 7:  Highlights of the best work produced by the agency, how it has
The Work and Recognition been conducted (solely or in partnership) and the client
15% relationship.

 Major Awards received by specifying the awards type,

geographic and indicate if won directly by the entrant agency
(include both creative and effectiveness awards, only medals
won should be included for local awards, i.e. not shortlisted
entries or commendation.

Section 8:  What industry initiatives and programs did you support and
Contribution how? What industry and other community activities is the
5% agency involved in?

 Other contributions to industry advancement and provide

examples of how your agency has contributed to improving the
image of advertising in your marketplace and quality of
creativity.

Management Endorsement – CFO or equivalent Management Endorsement – CEO or equivalent

I certify that the information provided on the entry is accurate. I certify that the information provided on the entry is accurate. I
I understand that providing inaccurate or misleading understand that providing inaccurate or misleading information
information will lead to entry disqualification. will lead to entry disqualification.

E-Signature: ____________________________ E-Signature: ____________________________

Full Name: ______________________________ Full Name: ______________________________

Job Title: ______________________________ Job Title: ______________________________

Date: _______________________________ Date: _______________________________