WEEK 2
Electronic business (e-business)
E-business
 Electronic business (e-business) pertains to
the use of the Web, the Internet, intranets,
extranets or any combo of them for business
reasons.
 E-commerce
 Ecommerce or electronic commerce pertains
to transactions conducted via the internet.
pertains to the use of the Web, the
Internet, intranets, extranets or any
combo of them for business reasons.
E-business involves a much broader
range of business processes, such as
supply chain management, electronic
order processing and management of
consumer interactions. E-business
processes can help businesses
function more efficiently and
effectively (Strauss, Frost and Fox,
2018).
E business is defined as running a
business through the use of internet
•E-business is broader than e-
commerce
•E business performance is
performing different business
transactions
•E-business uses the internet,
extranet and intranet to do business
E-commerce
Ecommerce or electronic commerce
pertains to transactions conducted via
the internet. E-commerce also covers
other tasks including online auctions,
internet banking, portals for
payments, and online ticket purchases
(Baltzan 2016)
E commerce is known for trading and
selling goods online
E commerce is only a part of e-
business
 E commerce can only carry out
commercial transactions
E commerce use only internet and a
website to do transaction

Slide 4

Slide 5 Access Provider- Refers to any

institution that arranges Internet
access for an individual or
 Access Provider organization. Access providers are
 Search Engine
commonly divided into two classes:
 Online shop
 Content Provider
Internet service providers(IPs)(ex. Pldt)
 Portal and online service providers (OSPs)
 Online Marketplace/electronic mall (ex.IBM)
 Virtual community  
 Information broker
Search Engine- Pertains to a web-
based program that gathers and
consolidates information throughout
the internet. People who are searching
and wants locate something will
access a query on what they want to
find and the engine generates a series
of links of content that matches their
questions. (Ex. Google.com,
bing.com,ask.com, yahoo.com)
 
Online shop- This a shop wherein you
can buy goods and services online
Portal- These are online interactive
platforms that allow enterprises to
immediately interact and transact with
customers and suppliers, it also
facilitates a more adaptive and
integrated operation. A portal permits
organizations to share information in

 Transactional E-commerce
 Services Oriented
 Brand Building
 Publisher or media site
 Social Network or community
the business community (ex. Sales
portal, customer portal, crm portal)
Online Marketplace/electronic mall-
refers to websites displaying electronic
magazines from many suppliers, and
charging commissions from them for
the sales earned in using their site.
(ex.amazon.com)
Virtual community-Is a group of
individuals sharing common ideals,
feelings or thoughts or pursuing
common aspirations over the Internet
or through any collaborative network.
Normally, this are formed through the
use of social media platforms.(ex.
facebook groups)
Information broker- This pertains to
an individual whose business is
centered on gathering and buying and
selling certain information needed by
his/her client.(data gathered are
normally used for marketing research
and so on.)
Content Provider-Company that
provides content and articles on
interviews, new developments, news
stories, etc. which can be used to
make a website or publication more
appealing and helpful to its readers or
users (publishing companies, t.v
broadcasting services)
Transactional E-commerce-This refers
to websites that supports online sales
(www.novica.com, www.hktdc.com,
www.amazon.com and etc.)
 
Services Oriented-According to
Chaffey (2019) this pertains to sites
that offers knowledge to encourage
purchasing and establishing
relationships. Usually the goods and
services are not available for online
purchase.(Ex. B2B:
www.accenture.com , B2C :
 http://www.optimax.com/)
 
Brand Building- As stated by Chaffey
(2019) this refers to sites that
promotes and supports the brand. The
key emphasis is to help the brand by
improving the brand's online
experience and it is usually used for
consumer products with low value,
high volume quickly moving consumer
goods. (ex. klientboost, Monday.com)
 
Publisher or media site- As defined by
Chaffey (2019) this pertains to a
website that provides news,
information and entertainment about
various topics (ex.
https://www.huffingtonpost.ca/news
/us-politics/,
www.smartinsights.com)
 
Social Network or community-Refers
to a website that concentrates on
allowing consumer interactions like
sharing, posting, re-posting,
commenting and replying to posts.
(Ex. Twitter, facebook, instagram)
 

 Strategy
 Structure
 Systems
 Staff
 Style
 Skills
 Superordinate goals
 Strategy- This refers to a long term plan of
action formulated by the organization to
achieve its goals. Strategy is about integrating
the activities of the organization, allocating its
resources, developing long term decisions to
meet organizational objectives (Chaffey 2019).
Structure-This refers to the allocation or
arrangement of resources and manpower
inside the company.
Systems-A combination of technological
methods, procedures and routines that
supports the company’s business processes.
Staff- people who work for the organization
Style- Refers to the cultural orientation of the
organization, the leadership style of the
manager and the overall values, norms, beliefs
Slide Step1:
and Reach- Promote
discipline brand
inside the company.
awareness; generate traffic by
Skills-This pertains to the skills and capabilities
increasing
of your customer
people to site visits and
accomplish tasks assigned to
 Step1: Reach social media
them. presence
 Step2: Act- Interaction Step2: Act- Interaction.
Superordinate This
goals-pertains to general vision,
 Step3: Convert encourages consumer participation
 Step4: Engage
and interaction with the company and
other customers.
Step3: Convert- According to Chaffey
(2019) conversion can be achieved by
generating sales through expanding
web presence and sale of goods and
services.
Step4: Engage- As stated by Chaffey
(2019) develop customer relationships
over time to attain retention targets.

Medium (media) -“Anything that can

convey the message”(Chaffey 2019).
This refers to a general method of
message transmission. This could be
done through the use of
broadcasting(TV & radio), direct mail,
 Medium (media) cinema, poster, digital platforms( web,
 Discipline e-mail and phone)
 Channel (tools)
 
 Vehicle
Discipline- “A body of craft technique
biased towards a facet of marketing
communication” (Chaffey 2019). This
is traditionally known as “promotional
tools”. (Ex. Advertising, direct
marketing, public relations, market
research, personal selling, sales
promotion, sponsorship, packaging
and exhibition and trade shows)
 
Channel (tools)- This pertains to the
integration of discipline and a
medium(Chaffey 2019). (Ex. Direct
mail, direct response TV , television
brand advertising. Digital channels:
different forms of search marketing,
affiliate marketing, display advertising,
e-mail marketing, social media, blogs
and feeds.
 
Vehicle- This refers to a specific
channel used to influence the target
market (Chaffey 2019). (Ex.TV,
newspaper, magazine. Digital
platforms: different search engines
such as google fit and money
supermarket)