Guest speaker – Chris Wigmore

 Went to college but had no direction – went onto a graphic design course and moved to a
advertising firm in Bristol - built a career as a creative director – a freelance works wherever
there is work – has to work on digital as well – have to think more social media now – online
ads and social – struggled to start with but has worked towards a better understanding –
good way for clients to get work across alongside traditional methods
 More people are going to them instead of them going to the client, getting business out and
digital to get work - digital is better for getting clients – more and more people are going
digital – especially during covid – getting work and knowledge of company out. Can used
social media to start interacting with clients or getting clients attention.
 Starting to work clients – important to understand what the product is aimed for – identify
problems and match it with what you're going to do to solve it – have to get the view of the
company across - have to understand what the clients target audience and are to accurately
get the product across – have to understand what the client stands for and what the
message they want to get across is. - look at the interest of the costumer – what their life is
and what they want out of life – get a customer persona – the ideal target costumer
 Does the product answer the brief and strategy – the view of the advert is what the client
wants, and does it fit the brief and product – can have input but needs to answer he brief
 Concepts for ads have no magic bullet – needs to be creative – starts with a box and pad and
paper – have to fill box – helps to give a starting point and what an initial idea could be -
does the idea fit the idea and will it sell - finding the right headspace and finding how you
can make it interesting
 They didn’t go into university – but would recommend going to university – more and more
people are looking for university grads - look into gain more digital skills and social media –
can be used to get work seen by more people.
 First thing that is looked at is if the client is business to business or business to customer
public
 Get a job at a company before you start to freelance – build skill and experience – can get a
better understanding on how to work with clients and meet briefs – need experience to get
better work - build up a portfolio - can be freelance and work in a business at the same time
 Make a portfolio – get it working and start looking for things you can do
 Look at other people work, and wat companies are producing – look at what is in demand
and how you can change or do what is popular. Follow companies you want to work with
and engage with them.
 Does your cv or portfolio reflect you – your strengths and what you're interested in
 Very thing has to be more careful with budgets/clients budgets