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During the first question, the chosen seller Ms. Jen, Ms. Piolita, Ms. Marie, Ms. Maricel,
and Ms. Aurelia were asked about their chosen answers in the survey questionnaire in terms of
effectiveness of selling your desired product/s?. Two of the sellers Ms. Jen, and Ms. Aurelia
answered that they prefer to sell their products through the use of online selling and physical
shops Ramey, K. (2013) stated that business world is using technology in so many ways, they
used it to promote and market services and products, invent new products and services, used for
human resource management, used to understand consumer needs and wants, and so much more.
Ms. Jen and Ms. Aurelia finds online selling and physical shop is very effective in terms of
promoting their products to the customers. While two of the sellers Ms. Marie and Ms. Piolita
answered that they prefer to sell their products through physical shops because their business is a
sari sari store according to them they cannot promote their product through social media because
it is just a sari sari store. One of the sellers Ms. Maricel answered that online selling is effective
for her because it is convenient in terms of promoting and selling your product because social
media/ online can connect you to a wide range of people who uses technology. As what Logan,
K. (2016), stated that technology improves the business' performance in multiple ways and
makes it easier and more convenient to the arising needs of the company and the customers by
choosing the right kind of technology and will not harm both the company and the people, but
only to serve and help improve the business' performance.
Three of the sellers Ms. Jen, Ms. Aurelia, And Ms. Maricel answer that they find the innovation
of technology useful in terms of selling their product because most of the people nowadays are
more focused in their social media/ online shops. According to them it is easy to sell products
nowadays when the technology invented it is convenient to the sellers because they don’t need to
have their own location spot to sell their products just only by using their own technology. As
what Kotler, P. (2003) stated that the concept of Internet marketing has expanded and brought
more opportunities for companies to approach their customers. In the other hand two of the
sellers Ms. Marie and Ms. Piolita answered that they didn’t find the innovation of technology
useful for their business because they prefer it to sell directly to the customers not through
online.
Three of the sellers Ms. Jen, Ms. Aurelia, And Ms. Maricel answered that it is convenient to
introduce their product by using technology because according to them people nowadays
especially millenials are focused in their own gadgets. And it is easier for the sellers to share
informations about their products to the customers. According to Kotler, P. (2003) Nowadays,
the Internet, particularly websites has been becoming a popular media for any firms to introduce
their products and services. While two of the sellers Ms. Marie and Ms. Piolita answered that
they didn’t find out the technology as a convinient way to introduce the product to the customers
because they said that it would be better if you personally introduce the product to the customers
Three of the sellers Ms. Jen, Ms. Aurelia, And Ms. Maricel answered that technology help them
communicate with your customers because of the technology nowadays. As studied by Shirma
V., et al. (2016) Internet provides great benefits for businesses in terms of communication. As
well as, it makes easier for the customers and the clients be connected and have a good
relationship with each other because it builds a strong network. Besides, it is competent to
communicate with each other about the products, the quality of their service, and share feedback
to improve the business. In the other hand two of the sellers Ms. Piolita and Ms. Marie answered
that technology didn’t help because according technology is just a past time while waiting for a
customer.
All of them answered that online applications are efficient in terms of selling their products
because of the good transactions and you are sure that your product is safe and durable on
Shankar et al. (2011) stated that social media is a place where consumers can learn more about
All of the seller have the same answer Ms. Jen, Ms. Maricel and Ms. Piolita, Ms.Aurelia, and
Ms. Marie . According to them they create a promo and post it or announce it in social media.
Accoring to Rowley (2001) stated that Internet Advertising is a form of advertising that uses the